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Boost Conversions with App-like Interactive Emails
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Jan 19, 2023 10 tweets 5 min read
If you’re overwhelmed by the upcoming trends in the email marketing world and need to catch up, then, worry not! 💡

Check this thread to learn the best suggestions from leading marketing experts 🧵 Your team needs to be on the same page with your email program. 💯
Here's how @LaurenEmailGeek emphasized the importance of everyone being aligned on what's important for driving results with emails in “State of Email 2023.”
Jan 19, 2023 8 tweets 2 min read
Want to know the truth behind email marketing myths?!!!!!??
We got you covered.😇

We have debunked the top 7 marketing myths in our report State of Email 2023. Myth #1: It’s a good idea to remove/hide the unsubscribe button to reduce unsubscribed.

By removing the unsubscribe button, you will lower the number of unsubscribes. But is it a GOOD idea? Definitely not!!!❌
Jan 18, 2023 6 tweets 2 min read
Email is the most powerful marketing tool you have in your arsenal. Here are a few tips to improve your email design. These tips are handpicked from the annual email marketing report with expert tips, industry stats, and data-driven forecasts for sending better emails in 2023 20% of the surveyors use code to create their email templates from scratch. Nearly 73.3% of people are using various tools like drag-and-drop email editors or email template creators to create their email templates.
Jan 18, 2023 8 tweets 2 min read
Wanna learn from our survey and how you can use this data to improve your email marketing? Here are a few insights on email deliverability from the annual email marketing report with expert tips, industry stats, and data-driven forecasts for sending better emails in 2023 The top 3 marketing channels for respondents were email marketing, paid search, and organic search.
Jul 15, 2022 19 tweets 6 min read
We’re overwhelmed with the response to the #SaaSEmailFlows resource. Thank you to all those who’ve contributed to bring it to life. Here's a recap 👇🏼 Start with a warm welcome, introduce your brand and tell your customers what to expect
Feb 2, 2022 8 tweets 3 min read
If the #emailgeeks had to declare a buzzword for the entire fraternity in 2021, it would be AMP emails. Naturally, the State of Emails 2022 would be incomplete without a discussion on this topic.

So, we quizzed our respondents about AMP in our survey, and here's what we learned 1) Only 24.8% of the surveyors sent AMP emails in 2021 while 75.2% of people didn't explore this functionality at all.
Jan 31, 2022 5 tweets 2 min read
Be it design, strategy, or content - every aspect of email marketing ultimately aims at improving the metrics that lead to conversion.

Hence, the State of Emails 2022 has a section that discusses open rate trends, device usage, and optimum time slots.

Here's what we learned- (1) 71.4% of the surveyors saw a rise in open rates in 2021 compared to 2020 and this could be a consequence of the latest Apple MPP updates.
Jan 29, 2022 8 tweets 3 min read
A great email design and strategy cannot compensate for a poor email copy. So, it was imperative that we covered email copywriting as a part of the State of Emails 2022 report, and here's what we learned from what the respondents shared with us (1) 53.6% of the surveyors sent personalized subject lines in more than 50% of their emails implying that personalization is the key to conversion in today’s times. Image
Jan 27, 2022 7 tweets 3 min read
#Emailmarketing is an art of optimizations.

So, it is only natural for us to include questions about open rates, list hygiene, and segmentation practices in the State of Email 2022 survey. Here's a thread about what we found out - (1) The average open rate recorded by the surveyors is greater than 20%.
Jan 25, 2022 9 tweets 4 min read
Getting your emails to land in the primary inbox and compelling readers to open them is just the beginning. The real challenge is keeping readers hooked with an engaging email design.

Be it dark mode, accessibility, or GIFs, every design element can make or break your campaign. While interacting with experts as a part of our State of Emails 2022 report, we quizzed them about the email designs they plan to continue using in 2022 and what elements they have said goodbye to in the last year. Here's a thread about our findings below
Jan 24, 2022 8 tweets 3 min read
Email deliverability has kept many marketers awake at night. As part of our State of Email 2022 survey, we interacted with many email marketers and asked them what made deliverability difficult to manage. Here’s a thread about our findings. (1/7) Nearly 16% of the surveyors do not warm up their domains before sending emails. And that's unfortunate because a proper domain warm-up is essential to getting all of your emails delivered, as without warm up your emails might end up in spam.
Jan 21, 2022 7 tweets 3 min read
It’s not easy to be an email marketer in 2022.

From writing great copy and ensuring #emaildeliverability to keeping up with trends, you always have to be on your toes.

So, we decided to jot down this year’s hottest #emailmarketing trend in a quick thread for you.👇 📩#openrates are losing their relevance – and losing it fast after the #iOS15 update. Email marketers need to dig harder now and depend on click and conversion rate.