If the #emailgeeks had to declare a buzzword for the entire fraternity in 2021, it would be AMP emails. Naturally, the State of Emails 2022 would be incomplete without a discussion on this topic.
So, we quizzed our respondents about AMP in our survey, and here's what we learned
1) Only 24.8% of the surveyors sent AMP emails in 2021 while 75.2% of people didn't explore this functionality at all.
2) 47% of email marketers are still not aware of the potential of AMP emails close followed by those who do not have the coding expertise. (Memo: Mailmodo lets you create and send AMP emails without any coding)
3) 23.7% of the people who did use AMP email found nearly a 10% increase in their email conversions clarifying that lesser friction within email leads to more conversions.
4) The surveyors who sent AMP emails last year seem to have experimented with all sorts of use cases of AMP like conducting surveys, booking meetings, cart abandonment emails, etc. but interactive newsletters topped the list.
5) Around 19.54% of the surveyors find AMP email components/features like carousels and forms most useful, followed closely by dynamic updates which are being used by 13.05% of them.
6) AMP emails are a bundle of possibilities and conversion opportunities yet to be discovered by many marketers. We discuss more of its use-cases in the detailed report which you can access here - mailmodo.com/ebook/state-of…
7. Speaking of interactive emails, @mailmodo has been empowering marketers to send AMP email with a simple-to-use platform. In fact, you can start sending interactive emails within a few minutes; just head over to this link and signup for free - mailmodo.com
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