Thread by @semrush

🧵Here's a step-by-step guide to finding and checking any website's backlinks 👇

🧵1: Open up Semrush Backlink Analytics Tool
To take a deep dive into a site's link profile, you'll want to start here: l bit.ly/3rY69kq.

🧵 2: Enter the domain whose link profile you want to analyze
Hit 'check it,' and you'll see an overview of the backlink profile for the domain or page that you've entered, with key insights.

🧵3: Open up the 'Backlinks' tab to dive deep into the links.
Get several filters, making it easier to refine larger link profiles and find what you're looking for. The filters are useful for excluding Nofollow links when you're looking for sites for your outreach effort.

🧵4: Analyze anchor texts on the 'Anchors' Tab.
Head to the 'anchors' tab to see a chart with a full list of your site's top linking terms. This chart makes it easy to see whether a site's link profile contains any concerning spikes across a single non-branded anchor text.

🧵5: Find unique referring domains that link on the 'Referring Domains' Tab.
Head to the tab for an insight into the specific domains that link, and a breakdown of the TLD distribution and country. These metrics are useful in determining link gaps between you and other websites.

🧵 6: See which pages are the most linked to on the 'Indexed Pages' tab.
By analyzing both the page and the type of links it's earning, you can learn what's working for others and look to replicate this approach as part of your own strategy.

🧵7: Compare the link profiles of up to five domains
For this, head back to the overview tab, and you'll be able to add up to five domains to compare link metrics. Either enter your list of competitors or choose from the suggestions that you're presented with.

🧵To dig further into the link gap between your own site and your competitors, you can also use the Backlink Gap Tool and see specific opportunities to explore sites where these other domains have earned links from, but you haven't 🙌 bit.ly/3gWfNhq.