Hey 👋

I’m Erica, the Head of Content at @getgrizzle, a content marketing agency.

I'm taking over SEMrush's account to talk quality content.

-Why it matters in SEO strategies
-How to scale it

Learn how to make your content rank & convert:

@ericasmyname #SEOThread Quality content builds trust, traffic, & conversions.

⚡️It's:

-Intent-driven
-Authoritative
-Empowering
-Educational
-Memorable
-Interesting
-Engaging
-Targeted
-Detailed
-Helpful
-Unique

🛑 It's NOT:

-Regurgitated, fluffy, lazy, boring, & unhelpful.

@ericasmyname #SEOThread

Did you miss our Twitter Space yesterday with @crestodina and @HennekeD?👀

No worries, listen to it here🎙️twitter.com/i/spaces/1BdGY… Our guest expert @crestodina had some great takeaways about what to do when you're out of content ideas👀

#SemrushOpenSpaces

Have you read blogs titled ‘12 best footer examples’ to find one brilliant example and one that’s blah?

When I wrote for @klaviyo, I had to sort through 300 emails to find the perfect 15.

I was pulling my hair out finding ones highlighting Klaviyo AND the article’s intent. 🔥 So I developed a matrix for scoring quality examples👇

(My actual Matrix for Klaviyo in the last tweet!)

A seemingly simple question, but we want to know…what does lead gen mean to you? bit.ly/3yxu5ht.

A1: Taking on any new project that pays the bills
A2: It depends…
A3: Pursuing & vetting businesses to partner with
A4: Other (comment below) Because of lead generation’s complexity, we wanted to share a couple of ways to unleash your lead gen powers⚡️

Industry research⭐️
Discover who in your industry could benefit from your team’s talents by searching sites like the BBB, local Chamber of Commerce or Market Explorer.

SEO’s make recommendations 100% of the time. But according to a recent Ttwitter poll, they only get implemented around 30-40% of the time. 😱So what gives? Why is implementation such a blocker 🛑 and how can you overcome it?

#SEOthread @JohnMorabitoSEO Let’s start with the top reasons your recommendations sit in a dev queue.

✅Lack of understanding of the why and how
✅Lack of senior-level buy-in
✅Not tied to OKRs or KPIs
✅Not properly prioritized
✅Simply not possible

Each can be overcome.
#seothread @JohnMorabitoSEO

You’ve signed up a new client, that’s amazing 🎉 but now what? Here’s your new client workflow 👇and here’s where you find new prospect clients and projects 👉 bit.ly/3yxu5ht 1. Define your ideal client parameters

2. Using Lead Finder, locate potential clients based on the location & website technology you defined in step one.

Want to learn how to set up more effective PPC campaigns faster? Here's how @LearnWorlds grew organic impressions by 100% in one year by doing so!
🙌 The challenges:

• For the PPC team: keyword sorting and grouping
(It's a real challenge to group them together)

• For the SEO and Content team: link-building and site health.
(Dentify high-quality backlink opportunities and monitor the site and fix technical errors)

Hey there, I’m Nikki Halliwell, a freelance technical SEO Consultant and Tech SEO Specialist at @JourneyFurther.
As a lover of website audits, I wanted to share 7 steps to help you create more than just a boilerplate audit.
#SEOThread @NikkiRHalliwell 1. Gather Basic Website Information

There’s no point in doing an audit if you don’t know why you’re doing it. Get information from the client & click through the site like a user trying to convert; it’s important you understand their frustrations.

#SEOThread @NikkiRHalliwell

In the last 4 years, I’ve written over 200 articles for 15+ clients (including Hubspot, Hotjar, and Databox).

Only 4 needed edits I couldn’t make from my phone.

Steal my LEMA framework for crisp–clear content that editors (and users) will love 🧵

#SEOThread @lilyugbaja L for Logical

Unrestrained, you could write 4k words about tomatoes.
🔸Whether they’re fruit or vegetable
🔸Their color
🔸Origin…

Logic is what restricts your scope so that you’re only writing what your audience needs to read — in the order they need to read it
#SEOThread

Hello there!!

I am @DigitalRahulM and I am taking over @semrush’s Twitter today.

I work as an SEO strategist @novelvox
So, I will share some simple yet effective ways to ensure your SEO wins.

#SEOThread @DigitalRahulM There is a possibility that you must have heard about all these pointers before, but if you can get these pointers right, you will always be sorted.

Do stay with me till the bonus point in the end.

#SEOThread @DigitalRahulM

A sports goods retailer (launched a new website and grew organic revenue by 124% in 9 Months 👀
Want to know how? Keep reading 👇 The challenge: to quickly grow organic traffic for a new eCommerce website.
From the initial challenge, these organic KPIs were set:

✍️Increase rank for the top 10 most impactful pickleball keywords;
✍️Rank on page 1 for top performing keywords;
✍️Build backlinks to the site.

Chris Pine meme thread, because every one of these is relatable
👇 when your client asks if their social posts have gone viral yet

4 Ways to Determine Backlink Quality:

Having dealt with countless DMs trying to sell me #backlinks, I can now say:

All backlinks aren’t made equal.

As with many things in #SEO

Quality > quantity

#SEOthread @adrianakstein So what actually makes a quality backlink? Here are a few methods for determining this:

#SEOthread @adrianakstein

It's September, time to prepare for Halloween 👻

No need to watch a horror movie to get scared, just read these 4-word horror stories by our followers, and we promise you won't be able to sleep tonight 👇

Which one is the worst? We got to admit @BrockEllison's story is pretty scary😩

Don’t worry, Darling…

Our On-Page SEO Checker will tell you what can be done to your site to optimize your SEO AND why these ideas will benefit you 👇 1️⃣ Create your project
Let’s make sure our site runs smoothly so that those wild(e) moviegoers can read reviews before watching the film.

You've identified a promising keyword.

Now what? 🤷🏾‍♀️

Whether you'll tackle the content yourself or pass the torch to a writer, an SEO content brief will come in handy.

How? And what should it include beyond keywords?

The answers lie in this #SEOThread by yours truly. 1. AUDIENCE SEGMENT

Some briefs have short, unhelpful descriptions. E.g.
"for design teams."

Others reuse broad descriptions for every piece, resulting in too-broad content.

Specify the audience segment each piece is for and what they need from it.

@optimized3x #SEOThread

We love sharing success stories, and @cheentiofficial’s story is no different. Learn here how the agency attracted leads 50-60% cheaper! 👇 The struggle?
To generate cost-effective leads & building trust during the process.

The solution?
Using the Semrush Agency Partners Platform

we can’t imagine a more beautiful thing— it’s corn 🌽

search volume 📈but you don’t have any content about this big lump of knobs...

Content Outline Builder can take care of that for you 🧵 “Come on Semrush - Another tool to create content?”

Yes—but Content Outline Builder is easy to use with straightforward data and will compliment your content writing strategies.

Did we mention it’s free? 😏

“My goal is to create high-ranking blog posts that attract a lot of visitors, but I don’t know where to start🫠”.

Well, this Twitter thread is a good place to start!
Here’s how @kinsta gained 41 page 1 positions, driving thousands of visitors every month 👇 The content team at @kinsta was looking for valuable insights into:

•How popular the proposed topics were
•Which keywords could drive the most traffic
•Suggestions for other related keywords

This would guide the content strategy, with the aim of increasing organic traffic!

Hey, hey, hey… @billiegeena here

I’m the learning and development manager at @salt_agency, and I’m here to talk to you about how I do keyword research that converts.

So, let’s crack on!

#SEOThread I’m not going to talk about getting data, instead, I will show you how I finalise keywords. First, I break down a site into its different intent categories and priority levels i.e. Navigation = Primary, Category = Primary, Local Page = Supporting

@billiegeena #SEOThread

In case you missed yesterday's #SemrushOpenSpaces, here's the recording to listen to🎙️

twitter.com/i/spaces/1dRKZ… Take notes from @Suzzicks and @gfiorelli1✍️ #SemrushOpenSpaces