Corey Quinn Profile picture
Chief Cloud Economist at Duckbill. Author, Artificial Confidence. Professional skeptic with receipts.

Mar 24, 2022, 7 tweets

I have some sympathy for the @Okta corporate comms team. After all, the @awscloud PR playbook isn't really an option for them.

But perhaps mine will be? A thread.

I paid @acvisneski (my crisis comms consultant) to prepare a handbook for what to do in the event of an actual crisis. Chapter 1 may be of some interest: "Don't stick your dick in a pie." Let's read it together, much like I read my children bedtime stories.

And see, this is why she's the expert and not me; I've already run afoul of Step 1, "Don't refer to a crisis as sticking your dick in a pie."

Oops. So far, so good for you though.

Step 2: If you *do* find your dick stuck in a pie, apologize.

If it's not your pie, go directly to Step 4.

Step 3: If it is your pie, take responsibility and explain how you're going to remove your dick and make things right.

This is where you folks kinda dropped the ball. You've gotta own the pie and the dick here!

Step 4 is ideally a step you won't need to take. Because honestly? Don't be trash!

Chapter 2 "Don't bare your butt to a bear" and Chapter 3 "So you fucked around and found out" are available upon request. Hope this helps!

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