Thread by @theKevinShen

My team & I have helped over 💯 people design + build their video setup.

Here’s 7️⃣ things most people get wrong on camera

#HomeStudio #YoutubeSetup #ZoomBackground

✨ When you know the PRINCIPLES, you too can look great on video

❌ Empty Walls

Nothing says "eww" like a blank beige wall 😬😄

Your background design can hurt you OR be your greatest asset online when done right ✨

❌ Windows Behind You

Windows are great... but not in your shot (usually).

Instead, position yourself so windows are to the side.

Even better, learn to properly position lights for a flattering "shampoo commercial" look. 😜

❌ Generic Color Scheme

Don't settle for a generic wall color. Make your studio YOURS.

An intentional color palette works wonders.

Make sure there's enough contrast (brightness & color) so your skin tone stands out!

🧠 Here's a thread all about how to choose your color scheme.

❌ Not designing for YOUR workflow

Your studio should:

- Be a productivity asset. Not a liability!
- Get you inspired to be on camera
- Fit any other needs you have for your space

🔥 Here's @fortelabs sharing his workflow of the studio we built for him & @MarcKoenig_

@fortelabs @MarcKoenig_ ❌ Harsh Desk Lamp Light

It can be tempting to swivel your desk lamps toward you for lighting.

But that creates unwanted shadows.

Instead, place your lights higher ☝️

Better yet, consider a larger diffuse light source to illuminate you properly.

@fortelabs @MarcKoenig_ ❌ Camera Angle

This is literally how your viewer sees you.

Looking down at your webcam makes people feel trapped and small.

Place your camera at a more comfortable chin level for a better balance of authority + relatability.

@fortelabs @MarcKoenig_ ❌ Clothing Choice

You are the central element of your studio. Remember, 30% of your frame is you!

So pair your shirt color with your color scheme.

Also remember - shirt material, texture & reflectiveness affects how it catches the light.

🧠 When done right, your studio becomes an asset for you.

Here’s @arturo_monge sharing how much a difference it made for him.

👋 If you want to get your home studio designed + set up, we're here to help you :)

This is my favorite part 👇 You'll get personalized feedback on your studio every step of the way

Enrollment is now open!

👉 DreamStudioCourse.com

I'm here if you have any questions 😊

Spaces limited. And price goes up in 48 hours!

Thanks to our wonderful community for the test shots + testimonials 🙏🏼😊 @jayclouse @fortelabs @MarcKoenig_ @arturo_monge @maraldy @drrwinters @fromdavidlevin

That's a wrap!

If you enjoyed this thread:

1. Follow me @theKevinShen for more of these
2. RT the tweet below to share this thread with someone you think would benefit from a more professional video setup 🙏🏼😊

Much love, my friends!