My team & I have helped over 💯 people design + build their video setup.

Here’s 7️⃣ things most people get wrong on camera

#HomeStudio #YoutubeSetup #ZoomBackground
✨ When you know the PRINCIPLES, you too can look great on video
❌ Empty Walls

Nothing says "eww" like a blank beige wall 😬😄

Your background design can hurt you OR be your greatest asset online when done right ✨
❌ Windows Behind You

Windows are great... but not in your shot (usually).

Instead, position yourself so windows are to the side.

Even better, learn to properly position lights for a flattering "shampoo commercial" look. 😜
❌ Generic Color Scheme

Don't settle for a generic wall color. Make your studio YOURS.

An intentional color palette works wonders.

Make sure there's enough contrast (brightness & color) so your skin tone stands out!
🧠 Here's a thread all about how to choose your color scheme.

❌ Not designing for YOUR workflow

Your studio should:

- Be a productivity asset. Not a liability!
- Get you inspired to be on camera
- Fit any other needs you have for your space
@fortelabs @MarcKoenig_ ❌ Harsh Desk Lamp Light

It can be tempting to swivel your desk lamps toward you for lighting.

But that creates unwanted shadows.

Instead, place your lights higher ☝️

Better yet, consider a larger diffuse light source to illuminate you properly.
@fortelabs @MarcKoenig_ ❌ Camera Angle

This is literally how your viewer sees you.

Looking down at your webcam makes people feel trapped and small.

Place your camera at a more comfortable chin level for a better balance of authority + relatability.
@fortelabs @MarcKoenig_ ❌ Clothing Choice

You are the central element of your studio. Remember, 30% of your frame is you!

So pair your shirt color with your color scheme.

Also remember - shirt material, texture & reflectiveness affects how it catches the light.
🧠 When done right, your studio becomes an asset for you.

Here’s @arturo_monge sharing how much a difference it made for him.
👋 If you want to get your home studio designed + set up, we're here to help you :)

This is my favorite part 👇 You'll get personalized feedback on your studio every step of the way
Enrollment is now open!

👉 DreamStudioCourse.com

I'm here if you have any questions 😊
Spaces limited. And price goes up in 48 hours!
Thanks to our wonderful community for the test shots + testimonials 🙏🏼😊 @jayclouse @fortelabs @MarcKoenig_ @arturo_monge @maraldy @drrwinters @fromdavidlevin
That's a wrap!

If you enjoyed this thread:

1. Follow me @theKevinShen for more of these
2. RT the tweet below to share this thread with someone you think would benefit from a more professional video setup 🙏🏼😊

Much love, my friends!

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Kevin Shen - We Design Video Studios 🎥✨

Kevin Shen - We Design Video Studios 🎥✨ Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @theKevinShen

Feb 9, 2023
Want to look better on Video + Zoom calls?

Here's 8️⃣ Principles of Interior Design ✨ to elevate your camera background

👇👇👇
1️⃣ Balance

We humans find beauty & order in balance

Our goal as designers is to distribute visual weight evenly.

Balance the visual intensity so the shot doesn't feel "lopsided" or "too heavy" on one side.

@phlearn
One literal way to create balance is with symmetry.

In the example below, the left and right half of the background is a near mirror image.

This makes the shot feel very stable and grounded.
Read 25 tweets
Jan 11, 2023
🔟 Principles To Look Better On Camera

We’ve helped 400+ people design & build their home video studios (both for Zoom calls & recording content)

Here's some of my best tips.
All examples in this thread are clients we’ve designed studios for, or students in our course!

Read on to see how you can do it too 👇
1️⃣  The Rule of Sixths.

Most backgrounds look lopsided.
Don’t just fill the bottom half of the shot and forget the top.

@thomas_cantrell
Read 31 tweets
Sep 2, 2022
8 Things Your Video Setup Says About You

... and how to fix them

In 100 milliseconds, people decide if they like & trust you.
How you look on camera says everything. ImageImageImageImage
1️⃣ Camera Angle

When your camera looks down at you, it destroys your credibility.

You put your audience in the role of your superior peering over your cubicle. ImageImage
To establish more authority, lower your camera to chin height.

👉 *Design* how your viewer sees you. It matters a LOT. ImageImage
Read 39 tweets
Aug 9, 2022
6 Tips to look amazing on camera 😉

How To Design a Youtube or Zoom Background You're *Actually* Proud Of ImageImageImageImage
1. Spread Out Your Background Items

A common mistake: clumping furniture behind your head. Makes it claustrophobic.

Instead, extend some furniture off-camera.

This creates the sense of a larger world beyond the screen.

You’re a world-builder 🧙🏼‍♂️

@AnnaAkana is great at this. Image
2. Fill Up Empty Space

Avoid the blank white wall.

We humans speak the language of signaling. Just as important as the words we say.

Signal intentionality. Make your space a *home* for your audience.

People will feel drawn to you.

@AliAbdaal thanks for doing this so well Image
Read 12 tweets
Aug 7, 2022
The biggest threat to entrepreneurs is wasting time on the wrong questions

Here’s what I mean:
If you knew all the right decisions to make (in your exact context), success would come to you basically guaranteed
So the most important thing is to figure out the right decisions…

Not spending time & energy building anything til you have that.
Read 9 tweets
Feb 3, 2022
How to Look Better on Video + Zoom calls ✨

9 powerful tips from @MasterClass to build expert authority on camera

~ A Video Thread 🧵👇
1️⃣ Master Your Lighting

This is the #1 biggest difference between looking your best, and looking your worst.
2️⃣ Master Your Rim Light

Separate yourself from the background.

Don’t make your viewer 🔍 for you on screen. It’s tiring enough to follow a video or be on zoom.

Giving your viewer extra cognitive load will subconsciously push them towards leaving.
Read 11 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(