Finding a LARGE competitor for your startup is NOT a source of sadness.
Use it to your advantage and learn everything about them!
Here’s a list of 7 tools that will help you 🧵
1/ SimilarWeb
Use case: Analyze your competitor’s website/app traffic.
Example: Glassdoor got 51.4Mn visits last month and 70% of its traffic is from SEO.
Pricing: Free + Paid plan starts at $249/month
similarweb.com
2/ Ahrefs
Use case: Find out about your competitor’s SEO strategy.
Example: Glassdoor has 91 DR. 80% of its traffic is from these sub-folders: “/job”, “/reviews”, “/overview” and “/salary”.
Pricing: Paid plan starts at $99/month
ahrefs.com
3/ SpyFu
Use case: Find your competitor’s Google Ad Keywords.
Example: Glassdoor has paid for ranking on 4199 keywords. This brings in 19k monthly clicks.
Pricing: Plan starts at $33/month
spyfu.com
4/ G2crowd
Use case: Plan your features by analyzing customer reviews.
Example: A user says that Glassdoor’s reviews are not verified. So, if you want to build in the same space, you can ensure that reviews are verified.
Pricing: Free + Paid at $300/mo
g2.com
5/ BuzzSumo
Use case: Find your competitor’s content strategy.
Example: Glassdoor’s best places to work page got 700K engagements on social media.
Pricing: Free + Paid plan starts at $99/month
buzzsumo.com
6/ SparkToro
Use case: Compare with your competitor’s TG.
Example: 16% of Glassdoor’s target audience used #hiring on their posts. Almost 7% of them also followed indeed on social media.
Pricing: Free + Paid plans starts at $38/month
sparktoro.com
7/ SproutSocial
Use case: Exposes your competitor’s social media strategy.
Example: Use SproutSocial to analyze your competitor’s social media.
Pricing: Plan starts at $89/user/month
sproutsocial.com
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