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May 31, 2022, 9 tweets

Finding a LARGE competitor for your startup is NOT a source of sadness.

Use it to your advantage and learn everything about them!

Here’s a list of 7 tools that will help you 🧵

1/ SimilarWeb

Use case: Analyze your competitor’s website/app traffic.

Example: Glassdoor got 51.4Mn visits last month and 70% of its traffic is from SEO.

Pricing: Free + Paid plan starts at $249/month

similarweb.com

2/ Ahrefs

Use case: Find out about your competitor’s SEO strategy.

Example: Glassdoor has 91 DR. 80% of its traffic is from these sub-folders: “/job”, “/reviews”, “/overview” and “/salary”.

Pricing: Paid plan starts at $99/month

ahrefs.com

3/ SpyFu

Use case: Find your competitor’s Google Ad Keywords.

Example: Glassdoor has paid for ranking on 4199 keywords. This brings in 19k monthly clicks.

Pricing: Plan starts at $33/month

spyfu.com

4/ G2crowd

Use case: Plan your features by analyzing customer reviews.

Example: A user says that Glassdoor’s reviews are not verified. So, if you want to build in the same space, you can ensure that reviews are verified.

Pricing: Free + Paid at $300/mo

g2.com

5/ BuzzSumo

Use case: Find your competitor’s content strategy.

Example: Glassdoor’s best places to work page got 700K engagements on social media.

Pricing: Free + Paid plan starts at $99/month

buzzsumo.com

6/ SparkToro

Use case: Compare with your competitor’s TG.

Example: 16% of Glassdoor’s target audience used #hiring on their posts. Almost 7% of them also followed indeed on social media.

Pricing: Free + Paid plans starts at $38/month

sparktoro.com

7/ SproutSocial

Use case: Exposes your competitor’s social media strategy.

Example: Use SproutSocial to analyze your competitor’s social media.

Pricing: Plan starts at $89/user/month

sproutsocial.com

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