Some end of the week analytics/data thoughts from my work at @Amplitude_HQ with amazing customers and future customers
1/n Without usable data, all bets are off
2/n Even with amazing decision domain chops, and analytics chops .... if these people can't collaborate all bets are off
@Amplitude_HQ #Analytics
3/n You can't silo the people with awareness of the decision domain -- the product surface area, product logic, the business environment, product decisions -- from the people involved in the collection of data.
If you do, the data will not be useful
@Amplitude_HQ #Analytics
4/n If the mechanics of querying and visualization are a specialized and a precious commodity -- it will impact the ability to collaborate. Which then impacts everything.
@Amplitude_HQ #Analytics
5/n If decision velocity is slow, no amount of perfection when it comes to decision quality will matter.
@Amplitude_HQ #Analytics
6/n You can have the best decision makers and best insights in the world.... but if you can't act and/or your feedback loops are too long .... all bets are off.
@Amplitude_HQ #Analytics
7/end Why does this matter?
Analytics is often framed in terms of:
* answering questions
* informing decisions
* magic metrics
But if we think of product DOING, you have a lot more going on. Analytics is part of a bigger ACTING and LEARNING loop.
@Amplitude_HQ #Analytics
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