Thread by @RahulMarthak

How can I scale & speed up my Content Strategy?

A #contentmarketing thread 👇

1️⃣ Plan a Content Calendar ahead of time

🔹 Having a well-defined content calendar helps synchronize and streamline workflow within the team.

🔹 Content calendars prevent rushed projects without compromising quality.

2️⃣ Have Individual Briefs for each piece of content

🔹 It’s best to have detailed outlines for each piece.

🔹 Detailed outlines can give a sense of desirable structure to your writing and help you stick to purpose as you scale.

3️⃣ Breakdown the content creation into smaller sections

🔹 To scale the content strategy without sacrificing quality, one has to divide it into smaller, more feasible, less time-consuming subsets.

🔹 Break Down into Smaller Sections like Ideation, Draft Creation, Editing, etc.

4️⃣ The writer’s Expertise is Indispensable

🔹 Either find people that have leading blogs in the concerned industry and offer them an opportunity to co-author content with your brand.

🔹 Or look out for people that usually contribute to other sites in your domain.

5️⃣ Repurpose Old Content

🔹 As long as you have a single piece of well-curated content, you can repurpose it into multiple forms and use it to your advantage.

🔹 Evergreen content stays relevant regardless of the time it is being consumed by an industry professional.

6️⃣ A well-defined system in place for tracking

🔹 Deadlines are pristine when it comes to content creation.

🔹 Choose a simple management tool that tracks individual pieces of content through their journey of creation. As well as look at team workload and performance metrics.

That's a wrap!

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