🔹 Having a well-defined content calendar helps synchronize and streamline workflow within the team.
🔹 Content calendars prevent rushed projects without compromising quality.
2️⃣ Have Individual Briefs for each piece of content
🔹 It’s best to have detailed outlines for each piece.
🔹 Detailed outlines can give a sense of desirable structure to your writing and help you stick to purpose as you scale.
3️⃣ Breakdown the content creation into smaller sections
🔹 To scale the content strategy without sacrificing quality, one has to divide it into smaller, more feasible, less time-consuming subsets.
🔹 Break Down into Smaller Sections like Ideation, Draft Creation, Editing, etc.
4️⃣ The writer’s Expertise is Indispensable
🔹 Either find people that have leading blogs in the concerned industry and offer them an opportunity to co-author content with your brand.
🔹 Or look out for people that usually contribute to other sites in your domain.
5️⃣ Repurpose Old Content
🔹 As long as you have a single piece of well-curated content, you can repurpose it into multiple forms and use it to your advantage.
🔹 Evergreen content stays relevant regardless of the time it is being consumed by an industry professional.
6️⃣ A well-defined system in place for tracking
🔹 Deadlines are pristine when it comes to content creation.
🔹 Choose a simple management tool that tracks individual pieces of content through their journey of creation. As well as look at team workload and performance metrics.
That's a wrap!
If you enjoyed this thread:
1. Follow me @RahulMarthak for more of these 2. RT the tweet below to share this thread with your friend
🔹 Short, simple sentences are easier for us to digest.
🔹 Search engines love “readable” content too. They use natural language processing (NLP) to process language based on linguistic rules to understand the relationships between words.
2) Include Related Entities
🔹 Every piece of content is a collection of entities, making the right associations helps build the bigger picture and give context to your topic. This is useful for your readers and search engines.
@azarchik 2️⃣ When we talk about content repurposing we often consider copying the content & pasting it on multiple platforms. But that is not true & three's more to it. Here is a thread by @ericasmyname