Discover and read the best of Twitter Threads about #contentmarketing

Most recents (24)

Content strategy & writing are just tips of the iceberg.

In reality, content marketing has many moving parts, chaotic workflows and heated cross-functional discussions that actually lead to publishing 1 piece of content

Here are 3 things top brands do to produce great content:
1. Create Standard Operating Procedures (SOPs)

Most brands function with a combination of in-house and freelance folks

With new freelancers joining regularly, it's impossible to repeat all guidelines or edit the same things—it's time consuming, affects consistency and quality
Instead, they create SOPs for the minutest of things like how to embed graphics in the articles, give graphic briefs or how to use the brand style guide

Takeaway: Document procedures using GDocs, @loom videos or a documentation tool like @ScribeHow
Read 11 tweets
Twitter is one of the best places to Learn SEO, Content & Marketing.

Here is the compilation of 🔥 Top 10 🔥 SEO, Content & Marketing Threads of this Week in case you missed them.

A 🧵 of threads 👇
#SEO #contentmarketing
1️⃣ How can you improve your profits by 300% by using ‘consumption-based pricing’ a thread by @barrettjoneill

Read 12 tweets
Here are 17 #SEO tactics I've come to love for improving rankings + conversions on content 👇

Aka tactics that represent comprehensive #contentmarketing best practices rather than spammy, traffic-desiring ad spammers.
1) Effectively improving organic traffic starts with understanding the pain points of your ICP

Not a direct SEO ranking factor, BUT...

Any SEO can rank content.

What most struggle with is generating conversions with that content.

Knowing your ICP = Conversions
2) Build topic clusters

In recent years, the world of SEO has been shifting away from strategies that involve individual keywords and their search volume and more into topic clusters.

Aka many keywords that play a part in rounding out a topic both narratively and semantically.
Read 19 tweets
Twitter is one of the best places to Learn SEO, Content & Marketing.

Here is the compilation of 🔥 Top 10 🔥 SEO, Content & Marketing Threads of this Week in case you missed them.

A 🧵 of threads 👇
#SEO #contentmarketing
1️⃣ A startup guide to building your first ever marketing calendar a thread by @AmandaGoetz

Read 12 tweets
Twitter is one of the best places to Learn SEO, Content & Marketing.

Here is the compilation of 🔥 Top 10 🔥 SEO, Content & Marketing Threads of this Week in case you missed them.

A 🧵 of threads 👇
#SEO #contentmarketing
1️⃣ How to turn “Your Brand” into “Community Brand” a thread by @cmwalker

@cmwalker 2️⃣ 7 Cognitive biases that you can leverage for your marketing a thread by @copywithkush

Read 12 tweets
Twitter is one of the best places to Learn SEO, Content & Marketing.

Here is the compilation of 🔥 Top 10 🔥 SEO, Content & Marketing Threads of this Week in case you missed them.

A 🧵 of threads 👇
#SEO #contentmarketing
1️⃣ @tobydoyhowell talked to ~100 startup founders and here are the 10 most common marketing pitfalls

@tobydoyhowell 2️⃣ 4 simple marketing tactics that will help you get closer to your marketing & business goals (a visual thread by @ArrigoLupori)

Read 12 tweets
[thread] C'est parti pour deux jours de congrès de la presse hebdomadaire régionale. On attend le discours d"introduction de Vincent David, président du SPHR (et accessoirement, le maire d'@aixlesbainsfr 😇) @Alliance_Presse #phr #presse #medias #trends Image
@aixlesbainsfr @Alliance_Presse [thread] Chiffres PHR : 22 millions de lecteurs au total, dont environ 11 millions en presse papier (et 85% sont aussi ou exclusivement numériques - y compris pdf). Et à près de 60% sur mobile. acpm.fr/Les-chiffres/A… @Alliance_Presse
#phr #presse #medias #chiffres Image
[thread] Séance de coaching avec
@BenoitCampargue, ancien champion de judo, passé à la course automobile, et qui nous exhorte à croire et suivre sa passion, et à travailler vraiment "collectif" (se mettre au service du projet de l'entreprise, pas d'égo, y compris le pilote) Image
Read 47 tweets
Summary of the Book, "Contagious: Why Things Catch On"

#Contentmarketing

//THREAD//
There are 6 Steps To Creating Contagious Content:

S) Social Currency
T) Triggers
E) Emotion
P) Public
P) Practical Value
S) Stories

Let's look at these in more detail:
1.) Social currency:

People share products/ideas that make them appear smart, cool or informed.

Create social currency by

a.) Making your product/idea remarkable
b.) Leveraging game mechanics
c.) Using scarcity and exclusivity.
Read 10 tweets
How get 10x more shares on your content:

//THREAD #contentmarketing
1.) Relatability

Arguably the biggest factor in getting shares.

Put yourself in the shoes of your audience:

> What problems do they have?
> Who do they not like?
> What/Who do they like?

Create content around that (esp. funny) and 10x shares.
2.) Value

People share content because it's valuable - if you're in an informational space:

- B2B
- Fitness
- Dating/
- Other self-improvement

Give more value and experience than the average resource.
Read 9 tweets
Twitter is one of the best places to Learn SEO, Content & Marketing.

Here is the compilation of 🔥 Top 10 🔥 SEO, Content & Marketing Threads of this Week in case you missed them.

A 🧵 of threads 👇
#SEO #contentmarketing
Read 12 tweets
An easy way to find great #contentmarketing topics from your own first-party data👇

Google data can help you make smarter #SEO choices, removing the guessing game of choosing topics that are relevant/related to one another semantically.

Let's take a quick look at GSC.
Google Search Console is a goldmine for finding queries that are related to your business and the most successful pieces of content you've already built.

How to identify these topics:

1) Open GSC and navigate to the tab on the left side that says "performance." Select that.
2) Navigate to the navigation tabs that sit below the main graph and above the table. Make sure you select the "pages" tab.
Read 10 tweets
3 Quick SaaS content marketing tips🧵

(FYI: You can download the ebook for more searchenginejournal.com/saas-content-m… )

#ContentMarketing #OnlineMarketingTips #MarketingStrategy
1. When analyzing an audience for the first time, choose the largest sample window possible to bolster your statistical significance.

Then, resample the audience at the same time every year afterward to see how the audience has evolved.

#ConsumerBehavior #ConversionOptimization
2. Make sure you choose the right channels and the right content for the right segments of the funnel.

#OnlineMarketing #DigitalMarketing #MarketingAndSales
Read 8 tweets
Repurposing content 101: How to get 2x the views on your social media posts in 2 minutes a day for free

1. Open a new Google Doc.

2. Insert a 3x10 table.

🧵

#balsays #contentmarketing
3. Go through your social media posts.

Paste any that performed well into the table. Include the post date.

(For me, “performed well = 100+ engagements.)

Feel free to outsource this step to a VA … I did.
4. Add “Repurposed Post” to your weekly social media content plan. I repurpose content 2x a week.

On repurpose day, simply grab a post from the top of the table and paste it into LinkedIn or Twitter.

Bada bing bada boom.
Read 5 tweets
How to rank for a head term keyword via long tail keywords, without link-building, for new niche websites, service-based businesses, and any type of website.

🎁Plus a bonus FREE @googledocs content brief template.

🧵👇
First of all, head terms are popular searches.

For example:
▪️ wedding dress
▪️ bitcoin
▪️ credit card
▪️ iPhone
▪️ SEO freelancer
▪️ dentist near me
▪️ jeans

But here's the thing: ranking for head terms are f*cking competitive. Like seriously 💀😅
Eg, using @semrush, "wedding dresses" has a global search volume of 1.2 million PER MONTH and the regional breakdowns are *very* respectable.
Read 26 tweets
How to create 4.5 years' worth of LinkedIn content from 1 blog post [so your #contentmarketing and #SEO team can distribute 4ever!] 🧵

Aka how we turned one of our blogs into 55 separate LI opportunities.

(I'm aware we're on Twitter, right now.)

Let's take it step-by-step.
Additionally, I'm going to show you exactly how we did this for one of our posts.

If you'd like to follow along, here is the blog URL I'll be breaking down for the rest of the thread:

tenspeed.io/blog/content-d…
Step 1️⃣) Identify which parts of a blog can be formatted like the highest performing types of LinkedIn posts

It’s helpful to zoom out and look at the entirety of a blog post.

We recommend keeping an eye out for lists or overview headers with multiple subsections.
Read 24 tweets
Twitter is one of the best places to Learn SEO, Content & Marketing.

Here is the compilation of 🔥 Top 🔥 10 SEO, Content & Marketing Threads of this Week in case you missed them.

A 🧵 of threads
#SEO #contentmarketing
1️⃣ @ErinBalsa has 3 years of experience to manage writers. In this thread, she explains how getting the writing job done faster from the writers

Read 12 tweets
#SEO tip for finding content topics for your topic cluster if you ever hit a creative block [Thread 🧵]

How to effectively visualize the internal links of your competitors to understand how they're establishing relationships between topics, themes, and entities. (w/ 🐸)
1️⃣ Grab a keyword target that you're interested in ranking for and throw that into Google's search bar.

Example: "what do goldfish eat"

Make a list of the top domains that are ranking for that keyword:

a-z-animals.com
thegoldfishtank.com
animals.mom.com
2️⃣ Take those domains and plug them into @screamingfrog's tool and let it crawl!

Once the crawl is finished - search for the URL of the blog that was ranking for your keyword target.
Read 10 tweets
Twitter writing challenge for #SEO, #copywriting, and #contentmarketing professionals:

Shape the block of text from a blog post (in the next few tweets) into a thread with an enticing hook!
Blog text (1/3):

"Additionally, some SEOs take advantage of exact title matching anchor text. Instead of utilizing an anchor text that works through your paragraphs naturally, you might simply end a specific section with a CTA hyperlink of the other page’s exact title...
(2/3) For example, if we wanted to send a reader to check out our recent blog post with the title “Short-Form Content vs. Long Form Content: Which Is Better?” then we would add a prompt after a relevant section that used that exact title as the anchor text - it might look like:
Read 4 tweets
Dear #contentmarketing and #SEO professionals... not lobbying for the consistent distribution of your blog content, misses the point of building it 💡

Here is what distribution does for you [and how to do it via Twitter/LinkedIn]:
✅ Pulls more readers into your website giving your content teams more behavioral data from customers/leads.

A/B testing, topic evaluations, etc. can all get started right away by actively distributing your content.
✅ Allows for conversions to happen earlier than organic rankings

Your team can generate sign-ups, leads, and ROI while you wait for Google to index the content (and then you'll generate even more).
Read 12 tweets
The moment leadership demands conversions from your content program is often the moment your content program starts to die.

Why?

#Contentmarketing often generates conversions via counterintuitive qualities.

And our lizard brains will double down on aggression vs. quality.
Said another way.

Content that gives readers or viewers everything in return for nothing:

- education
- skills/applicable directions
- novelty
- entertainment
- add. resources

Performs better under every metric.

- Shares/amplification
- Rankings
- Backlinks
- Sessions
- Etc.
What most programs will do in order to appease leadership and generate metrics/hit KPIs:

✅ Put sign-up forms on every piece of content
✅ Create only CTAs that result in short-term $$$
✅ Focus on last-click/direct attribution
✅ More gated content
✅ Bait people w/ headlines
Read 4 tweets
Twitter is one of the best places to Learn SEO & Content Marketing.

Here is the compilation of 🔥 Top 🔥 10 SEO, Content & Marketing Threads of this Week in case you missed them.

A 🧵 of threads
#SEO #contentmarketing
1️⃣ Some uncommon SEO concepts were covered by my friend @GiordMarco96 in a thread

@GiordMarco96 2️⃣ A lot of marketing takeaways from this UnderArmour business story by @sangeet_kar

Read 12 tweets
Agencies that produce content optimized for search tend to over-emphasize the #SEO service. Let's fix that and retain more clients. [Thread 🧵]

Most companies are unaware that they ACTUALLY need help with the #contentmarketing part when they hire an SEO agency for content.
💡The overall point:

SEO is a term that references a specific distribution channel (search engine).

Your clients don't actually want to be paying for ONLY access to that distribution channel. The result of SEO is organic traffic.
(And as any agency who has been doing this for a while knows --> if the only result you achieve for a client is traffic, they're going to eventually fire you.)

Your clients are ACTUALLY buying content that benefits the business. Period.

💪 What you can do:
Read 9 tweets
Advice from the many faces of #contentmarketing that SaaS teams can’t afford to miss [Thread 🧵]

Let's run through 🔟 of the conversations our agency (@npturner) had with some of the top #marketing professionals in the #content space this past year 👇
1️⃣ Save Yourself the Heartache with @randfish

Rand has a lot to share about creating great content.

We explored his learnings from the early days of the Moz blog to his most recent approach to Sparktoro’s content production.

This includes:

✅ How he views content
✅ How he hires

✅ The 5-6 years of videos before Whiteboard Fridays gained traction (!?)

✅ The types of content he thinks have a promising future.

✅ How they approached content at Moz

✅ The unexpected benefits of speaking at live events each year

tenspeed.io/podcast/rand-f…
Read 23 tweets
Have you taken advantage of this year's hottest SEO trends? sejr.nl/3vAlpER 🧵

#SEOTips #SEOStrategy #DigitalMarketing Image
1. User intent has proved to be HUGE this year.

@himani_kankaria said, “Considering the updates like Google rewriting meta title tags and coming up with indented results on SERPs in 2021, it seems Google is working hard to identify the right intent behind a user’s search.”
Want to make using user intent easier?

@artios_io created a fantastic guide for automating keyword clustering by search intent using #Python searchenginejournal.com/automate-searc…

#TechnicalSEO #SearchStrategy
Read 6 tweets

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