here we go! @aselipsky up for today’s @awscloud #reinvent keynote…
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@aselipsky takes the stage to Sweet Child of Mine 🎸🎵
#reinvent
50K in person, ~300K remote attendees
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tons of stuff on tap this week. lots of great customer stories too
@aselipsky highlights a few, short customer highlights
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“Can’t go to the cloud? B—s**t” …I’m paraphrasing @aselipsky here 😉
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@aselipsky hits some of the high notes for @awscloud’s efforts around sustainability. it’s the top problem of our time
more on those efforts at aws.amazon.com/sustainability/
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you can include sustainability in your practice by using the @awscloud Well-Architected Framework. the sustainability pillar helps you make decisions that better align with sustainability goals
more at docs.aws.amazon.com/wellarchitecte…
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btw, @QuinnyPig is also live tweeting this (I think). his 🧵 starts at
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@aselipsky listing out a bunch of key innovation stories
building the cloud success story…remember it’s not all (or even primarily) about the tech, but how you use it
#reinvent
you can run @awscloud like a 1990’s data center. that’s ridiculous but you COULD do it
please don’t
#reinvent
if you realize that the structure of the @awscloud technologies allows you to change how you build and run your business, you really start to see huge gains
you can create unique solutions that get you closer to your goals
…that’s why I’m so up on cloud
#reinvent
back to @aselipsky, we’re going to space now!
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@awscloud Ground Station 2.0? maybe we’ll finally get the `sol-orbit-1` region? 🤣
aws.amazon.com/ground-station/
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back to the actual talk, we’re looking at space through the lens of a data problem. tons of amazing stuff to dig into here
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looking at images of the “pillars of creation” with images from the JWST
amazing piece on JWST from @shannonmstirone via @nytimes: nytimes.com/2022/07/12/opi…
#reinvent
lots of space science and exploration happening right now…
[ side note: I need to focus and not nerd out on space now ]
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@aselipsky brings the story back to the main point: we are gathering and creating more data than ever
we need scalable, modern tools to manage that data and gain insights from it
#reinvent
Exploring the vast data realm, you need:
- right tools
- integration
- governance
- insights
#reinvent
@awscloud Aurora continues to grow: aws.amazon.com/rds/aurora/
my only gripe: confusing naming in the “sub” services within Aurora…otherwise, it’s amazing
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a ton of analytics services to match those data store options
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Redshift keeps growing. last year, @aselipsky announced the #serverless option for it
more on that at aws.amazon.com/redshift/redsh…
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NEW FEATURE/SERVICE:
OpenSearch #serverless
- now in preview
- rounds out the analytics services offerings, all now how server less options!
#reinvent
now on to AI/ML 🧠
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pay attention to the layers here. stay up top as long as possible. then to @awscloud SageMaker (it’s a whole environment & ecosystem at this point)
very rarely enter the dungeon of the low level layer!
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some customer highlights for Amazon SageMaker
more details on SageMaker at aws.amazon.com/sagemaker/
tons to learn there
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remember, SageMaker Studio Lab is a free service to help learn & experiment with the service(s)
more at: aws.amazon.com/sagemaker/
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first customer speaker up now
Biljana Kaitović (@biljkai) from @ENGIEgroup
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tl:dr so far, we’re using a ton of energy. we need to make sure it’s sustainable
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@biljkai ties the energy sustainability issue back to a data problem
would love to see more details on these solutions. there was a talk two years ago (?) from a California utility on how they used drones & AI to detect line issues in the system, super interesting
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ohhh, here’s the @ENGIEgroup case study for @awscloud: aws.amazon.com/solutions/case…
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based on this architecture slide, they are using a data lake at the core of their business
there are tons of solutions around @awscloud data lakes. a great starting point is aws.amazon.com/solutions/impl…
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nice call out from @biljkai of @ENGIEgroup about how they are using @awscloud only when necessary, scaling up & down smartly to reduce energy consumption and impact
that’s a key part of the sustainability pillar!
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nice customer segment from @ENGIEgroup. reasonable level of technical depth & minimal sales-y-ness for a main keynote
I would love a req that all of these customer stories have a deeper technical dive. you got our attention on the possibilities, follow through!
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@aselipsky back up now, moving to the second section of the data realm: integration
#reinvent
setting up the pain of ETL (extract, transform, load) of data analysis/science
great customer quote about that type of work, “..thankless, unsustainable black hole”
🤣🤦😔👍
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new service announcement in 3, 2, 1…
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curveball…more story 😄
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needless build up for anyone who’s ever gone anywhere near an ETL challenge at scale.
much needed for ppl who haven’t!
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NEW SERVICE:
Amazon Aurora zero-ETL integration with Amazon Redshift
- available in preview
- this is going to be HUGE
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call back from 5m ago, here are the details on the OpenSearch #serverless preview: aws.amazon.com/about-aws/what…
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back to ETL + data, Apache Spark is 3x faster on @awscloud. a lot of that ties back to the points Peter was making last night
more on that keynote at markn.ca/2022/monday-ni…
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NEW FEATURE:
Amazon Redshift integration for Apache Spark
- available today
- another removal of barriers between services
- lots of this is enabled by the @awscloud Global Infrastructure improvements
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moving to section 3, governance:
#reinvent
good call out for the issues around #security and internal usability. need to strike the right balance…and yes, it can be done!
#reinvent
governance may sound like a snoozer of a topic, but it’s important to making sure that you reach the ultimate goal of #security:
make sure that what you build does what you intend, and ONLY what you intend
#reinvent
NEW SERVICE:
Amazon DataZone
- a data management service to catalog, discover, share, and govern data
- coming soon
#reinvent
DataZone has APIs to enable integrations with 3rd party services and (hopefully) to automate some key pieces
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into the 4th section: insights
#reinvent
shout out for my favourite @awscloud service: QuickSight!
quicksight.aws
they’ve launched a bunch of new features in the past few days
#reinvent
NEW FEATURE:
ML-powered forecasting with Q
- available today
- just ask and Q will forecast out based on your data
#reinvent
NEW FEATURE:
“Why” questions with Q
- available today
- literally ask “why” and Q will help bubble up the data that explains changes in trends
- probably more important that the ML-powered forecasting
#reinvent
@aselipsky summarizes the data story
tl:dr > data is critical to your business. you need modern tools to acquire, generate, manage, analyze, and act on it. @awscloud continues to roll out new features/services to help with it all
#reinvent
we’ve flipped 180° and are heading straight down now. talking about oceans. not sure where this one is going...
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@aselipsky walking through the innovations made to help humans explore the oceans
in case you didn’t know, we can’t go very deep on our own. lots of deep sea thrillers have drilled that point home for me 🤣
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tools like sonar have given humans the confidence to explore
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which is the statement @aselipsky uses to bridge to a #security push?
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@aselipsky calls out (rightly) that the #security bar @awscloud sets is a key reason for their success
not sure why/how we pivoted from space > oceans > security, but given my focus, I’m happy to any main stage talk about about security!
#reinvent
in case you were wondering (hopefully you weren’t), #security is another one of the pillars of the @awscloud Well-Architected Framework
more on that at: docs.aws.amazon.com/wellarchitecte…
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a quick overview of some of the @AWSSecurityInfo services on offer
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I know @aselipsky is talking about Amazon GuardDuty right now. but did you know that Amazon Inspector launch support for @awscloud Lambda last night?!?!
I haven’t jumped in yet, but there are details at aws.amazon.com/blogs/aws/amaz…
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more on GuardDuty support for EKS at: aws.amazon.com/about-aws/what…
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NEW FEATURE:
Amazon GuardDuty added container runtime thread detection
- coming soon
#reinvent
more on GuardDuty in general: amazonaws.cn/en/guardduty/
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nice shout out for the @awsmarketplace. here’s the direct link to the #security section: aws.amazon.com/marketplace/so…
tons of great solutions there
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to manage the data (nice callback there), @awscloud helped found the Open Cybersecurity Schema Framework (OCSF)
details: github.com/ocsf/
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NEW SERVICE:
Amazon Security Lake
- automatically collect, combine, and analyze security data
- based on OCSF 👆
- preview soon
#reinvent
❤️ the data sources right out of the gate:
- VPC flow logs
- CloudTrail logs
- Route53
- GuardDuty
- IAM Access Analyzer
- key APN partners
…then analyze with the @awscloud tools like Athena + QuickSight
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this is big @AWSSecurityInfo! blog post soon?
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also, too many of you are sleeping on the data lake + QuickSight combo. it’s crazy powerful
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on to Antarctica now...
got it now, @aselipsky is using exploration of extreme environments to show how data and the right tools have made advancements possible
…took me a few, I’ve only had 1 tea so far today ☕
#reinvent
in these extreme environments, “Good enough simply isn’t good enough”
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see, Holger got it faster than I did 🤣
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some key customer examples for deep long term investments paying off
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um, at some point, maybe we need a different way of selecting resources?
#reinvent
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