Thread by @marknca

here we go! @aselipsky up for today’s @awscloud #reinvent keynote…

/🧵

@aselipsky takes the stage to Sweet Child of Mine 🎸🎵

#reinvent

50K in person, ~300K remote attendees

#reinvent

tons of stuff on tap this week. lots of great customer stories too

@aselipsky highlights a few, short customer highlights

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“Can’t go to the cloud? B—s**t” …I’m paraphrasing @aselipsky here 😉

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83% of the 1,000 🦄’s are running in @awscloud. similar number of the cloud top 100!

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@aselipsky hits some of the high notes for @awscloud’s efforts around sustainability. it’s the top problem of our time

more on those efforts at aws.amazon.com/sustainability/

#reinvent

you can include sustainability in your practice by using the @awscloud Well-Architected Framework. the sustainability pillar helps you make decisions that better align with sustainability goals

more at docs.aws.amazon.com/wellarchitecte…

#reinvent

btw, @QuinnyPig is also live tweeting this (I think). his 🧵 starts at

https://twitter.com/QuinnyPig/status/1597629764885356544

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@aselipsky listing out a bunch of key innovation stories

building the cloud success story…remember it’s not all (or even primarily) about the tech, but how you use it

#reinvent

you can run @awscloud like a 1990’s data center. that’s ridiculous but you COULD do it

please don’t

#reinvent

if you realize that the structure of the @awscloud technologies allows you to change how you build and run your business, you really start to see huge gains

you can create unique solutions that get you closer to your goals

…that’s why I’m so up on cloud

#reinvent

back to @aselipsky, we’re going to space now!

#reinvent

@awscloud Ground Station 2.0? maybe we’ll finally get the `sol-orbit-1` region? 🤣

aws.amazon.com/ground-station/

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back to the actual talk, we’re looking at space through the lens of a data problem. tons of amazing stuff to dig into here

#reinvent

looking at images of the “pillars of creation” with images from the JWST

amazing piece on JWST from @shannonmstirone via @nytimes: nytimes.com/2022/07/12/opi…

#reinvent

lots of space science and exploration happening right now…

[ side note: I need to focus and not nerd out on space now ]

#reinvent

@aselipsky brings the story back to the main point: we are gathering and creating more data than ever

we need scalable, modern tools to manage that data and gain insights from it

#reinvent

Exploring the vast data realm, you need:

- right tools
- integration
- governance
- insights

#reinvent

digging into tools now…

there are a—um—few on @awscloud 😉

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@awscloud Aurora continues to grow: aws.amazon.com/rds/aurora/

my only gripe: confusing naming in the “sub” services within Aurora…otherwise, it’s amazing

#reinvent

a ton of analytics services to match those data store options

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Redshift keeps growing. last year, @aselipsky announced the #serverless option for it

more on that at aws.amazon.com/redshift/redsh…

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NEW FEATURE/SERVICE:

OpenSearch #serverless

- now in preview
- rounds out the analytics services offerings, all now how server less options!

#reinvent

now on to AI/ML 🧠

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pay attention to the layers here. stay up top as long as possible. then to @awscloud SageMaker (it’s a whole environment & ecosystem at this point)

very rarely enter the dungeon of the low level layer!

#reinvent

some customer highlights for Amazon SageMaker

more details on SageMaker at aws.amazon.com/sagemaker/

tons to learn there

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remember, SageMaker Studio Lab is a free service to help learn & experiment with the service(s)

more at: aws.amazon.com/sagemaker/

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first customer speaker up now

Biljana Kaitović (@biljkai) from @ENGIEgroup

#reinvent

tl:dr so far, we’re using a ton of energy. we need to make sure it’s sustainable

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@biljkai ties the energy sustainability issue back to a data problem

would love to see more details on these solutions. there was a talk two years ago (?) from a California utility on how they used drones & AI to detect line issues in the system, super interesting

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ohhh, here’s the @ENGIEgroup case study for @awscloud: aws.amazon.com/solutions/case…

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based on this architecture slide, they are using a data lake at the core of their business

there are tons of solutions around @awscloud data lakes. a great starting point is aws.amazon.com/solutions/impl…

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nice call out from @biljkai of @ENGIEgroup about how they are using @awscloud only when necessary, scaling up & down smartly to reduce energy consumption and impact

that’s a key part of the sustainability pillar!

#reinvent

nice customer segment from @ENGIEgroup. reasonable level of technical depth & minimal sales-y-ness for a main keynote

I would love a req that all of these customer stories have a deeper technical dive. you got our attention on the possibilities, follow through!

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@aselipsky back up now, moving to the second section of the data realm: integration

#reinvent

quick slide of the available tools from @awscloud around data/analytics/ml

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setting up the pain of ETL (extract, transform, load) of data analysis/science

great customer quote about that type of work, “..thankless, unsustainable black hole”

🤣🤦😔👍

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new service announcement in 3, 2, 1…

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curveball…more story 😄

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needless build up for anyone who’s ever gone anywhere near an ETL challenge at scale.

much needed for ppl who haven’t!

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NEW SERVICE:

Amazon Aurora zero-ETL integration with Amazon Redshift

- available in preview
- this is going to be HUGE

#reinvent

call back from 5m ago, here are the details on the OpenSearch #serverless preview: aws.amazon.com/about-aws/what…

#reinvent

back to ETL + data, Apache Spark is 3x faster on @awscloud. a lot of that ties back to the points Peter was making last night

more on that keynote at markn.ca/2022/monday-ni…

#reinvent

NEW FEATURE:

Amazon Redshift integration for Apache Spark

- available today
- another removal of barriers between services
- lots of this is enabled by the @awscloud Global Infrastructure improvements

#reinvent

moving to section 3, governance:

#reinvent

good call out for the issues around #security and internal usability. need to strike the right balance…and yes, it can be done!

#reinvent

governance may sound like a snoozer of a topic, but it’s important to making sure that you reach the ultimate goal of #security:

make sure that what you build does what you intend, and ONLY what you intend

#reinvent

NEW SERVICE:

Amazon DataZone
- a data management service to catalog, discover, share, and govern data
- coming soon

#reinvent

DataZone has APIs to enable integrations with 3rd party services and (hopefully) to automate some key pieces

#reinvent

into the 4th section: insights

#reinvent

shout out for my favourite @awscloud service: QuickSight!

quicksight.aws

they’ve launched a bunch of new features in the past few days

#reinvent

NEW FEATURE:

ML-powered forecasting with Q
- available today
- just ask and Q will forecast out based on your data

#reinvent

NEW FEATURE:

“Why” questions with Q
- available today
- literally ask “why” and Q will help bubble up the data that explains changes in trends
- probably more important that the ML-powered forecasting

#reinvent

@aselipsky summarizes the data story

tl:dr > data is critical to your business. you need modern tools to acquire, generate, manage, analyze, and act on it. @awscloud continues to roll out new features/services to help with it all

#reinvent

we’ve flipped 180° and are heading straight down now. talking about oceans. not sure where this one is going...

#reinvent

@aselipsky walking through the innovations made to help humans explore the oceans

in case you didn’t know, we can’t go very deep on our own. lots of deep sea thrillers have drilled that point home for me 🤣

#reinvent

tools like sonar have given humans the confidence to explore

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which is the statement @aselipsky uses to bridge to a #security push?

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@aselipsky calls out (rightly) that the #security bar @awscloud sets is a key reason for their success

not sure why/how we pivoted from space > oceans > security, but given my focus, I’m happy to any main stage talk about about security!

#reinvent

in case you were wondering (hopefully you weren’t), #security is another one of the pillars of the @awscloud Well-Architected Framework

more on that at: docs.aws.amazon.com/wellarchitecte…

#reinvent

a quick overview of some of the @AWSSecurityInfo services on offer

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I know @aselipsky is talking about Amazon GuardDuty right now. but did you know that Amazon Inspector launch support for @awscloud Lambda last night?!?!

I haven’t jumped in yet, but there are details at aws.amazon.com/blogs/aws/amaz…

#reinvent

more on GuardDuty support for EKS at: aws.amazon.com/about-aws/what…

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NEW FEATURE:

Amazon GuardDuty added container runtime thread detection
- coming soon

#reinvent

more on GuardDuty in general: amazonaws.cn/en/guardduty/

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nice shout out for the @awsmarketplace. here’s the direct link to the #security section: aws.amazon.com/marketplace/so…

tons of great solutions there

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to manage the data (nice callback there), @awscloud helped found the Open Cybersecurity Schema Framework (OCSF)

details: github.com/ocsf/

#reinvent

NEW SERVICE:

Amazon Security Lake
- automatically collect, combine, and analyze security data
- based on OCSF 👆
- preview soon

#reinvent

❤️ the data sources right out of the gate:

- VPC flow logs
- CloudTrail logs
- Route53
- GuardDuty
- IAM Access Analyzer
- key APN partners

…then analyze with the @awscloud tools like Athena + QuickSight

#reinvent

this is big @AWSSecurityInfo! blog post soon?

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also, too many of you are sleeping on the data lake + QuickSight combo. it’s crazy powerful

#reinvent

on to Antarctica now...

got it now, @aselipsky is using exploration of extreme environments to show how data and the right tools have made advancements possible

…took me a few, I’ve only had 1 tea so far today ☕

#reinvent

in these extreme environments, “Good enough simply isn’t good enough”

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see, Holger got it faster than I did 🤣

https://twitter.com/holgermu/status/1597646324346019841

#reinvent

some key customer examples for deep long term investments paying off

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um, at some point, maybe we need a different way of selecting resources?

#reinvent