I wrote a book that made me $2.4mil, and it was never sold in bookstores or made any best seller lists.
Here’s what I learned… 🧵
Length doesn’t matter
My book was thinner than a pencil.
Only 70ish pages long.
I wrote it by writing a 10 day email series. Slapped an intro and outro on it and VOILA - a book!
Upsell to audio
Most people buying your book don’t want to wait for shipping.
They’ll gladly pay another $10-$20 for the audiobook version. Cost me only $300 on Fiverr for the voiceover.
Upsell to course
Books attract self-learners.
Self-learners like to buy courses. We offered them $100 off in our book for a $249 course.
Even though only 20% bought our upsell this extra revenue made our ads profitable and we scaled to nearly 50 sales a day at our peak.
Upsell to coaching
After our customers received our book, we would call them to let them know we have people available to help them do what we teach in the book.
Many were happy to get help and bought our coaching program for $3k.
ShipOffers + 48hrBooks
These two services were key to our printing and shipping of our books.
We tried many services and some would deliver the wrong book, misprints, and worse.
Trust me, just use these two services.
Use Google ads
We used Google search ads #PPC for anyone searching “retargeting book” and cost us roughly $9 per buyer.
Make sure to also use Google remarketing ads for anyone who visits and doesn’t purchase right away.
Use FB ads
We used FB ads to both target a lookalike audience of our subscribers and also retarget anyone who visited our pages.
This was substantially more expensive per customer $18-$35 per sale, but was still profitable.
What I Would Do Differently
1. Offer a video tour for those who didn’t want to get on a call
2. Outsource the sales calls, building a sales team is hard
3. Send the book with a sales letter in the packaging
If you liked this information…
I’d love a RT, it helps me a lot.
Also, follow @IMScalable for more tips and threads like this.
💪🧠
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