Thread by @agfinn

Let's talk about why @clickup's #LevelUp2023 is a masterpiece and the new benchmark in virtual events going forward.

It is so well-produced. Compelling.

A benchmark in how serious brands need to market themselves using events in 2023.

THREAD.

Amazing sound and visuals.

The sound was crystal-clear.

The camera work was perfect.

The set design was superb.

They sweated over the little details. It shows.

It's compelling to watch. No Zoom Fatigue here.

Engaging.

"Here. Take a photo of this QR code." With a pause.

"This is our partner directory."

Don't just talk at your audience. Pause. Ask them to get engaged with your content.

Multiple camera angles. And a rehearsed speaker.

It is clear that Marshal Tyler has rehearsed.

It's clear everyone's rehearsed.

No winging it here.

No sitting allowed - you could FEEL the energy in the room.

Personality.

This event OOZED personality.

Audience cheering.

Confetti.

A beautiful set design.

Awesome customized music - a RAP to close this out? Dude.

This is slick.

@clickup commissioned a custom rap for their event.

This is how you become memorable in the era of AI.

It's memorable.

It's completely different from how you would expect a task tracking SaaS (I know it does far more) to market themselves.

Worth a watch on it's own.

On-demand sessions.

They had their keynote and some streamed sessions.

But now you can go in and watch a ton of extra, value-added content.

This is how you deliver crazy-good value.

Fun stuff.

Custom games.

Share a photo and win.

A freaking Spotify playlist.

And the #LevelUp2023 hashtag for socials.

Yes, you can have fun and do business.

@clickup with #LevelUp2023 has shown they give a damn about their customers.

They could have done a press release and a quick live stream.

In the era of AI, they INVESTED into their brand image.

And it's going to be profitable because #LevelUp2023 was memorable.