Let's talk about why @clickup's #LevelUp2023 is a masterpiece and the new benchmark in virtual events going forward.
It is so well-produced. Compelling.
A benchmark in how serious brands need to market themselves using events in 2023.
THREAD.
It is so well-produced. Compelling.
A benchmark in how serious brands need to market themselves using events in 2023.
THREAD.
Amazing sound and visuals.
The sound was crystal-clear.
The camera work was perfect.
The set design was superb.
They sweated over the little details. It shows.
It's compelling to watch. No Zoom Fatigue here.
The sound was crystal-clear.
The camera work was perfect.
The set design was superb.
They sweated over the little details. It shows.
It's compelling to watch. No Zoom Fatigue here.
Engaging.
"Here. Take a photo of this QR code." With a pause.
"This is our partner directory."
Don't just talk at your audience. Pause. Ask them to get engaged with your content.
"Here. Take a photo of this QR code." With a pause.
"This is our partner directory."
Don't just talk at your audience. Pause. Ask them to get engaged with your content.
Multiple camera angles. And a rehearsed speaker.
It is clear that Marshal Tyler has rehearsed.
It's clear everyone's rehearsed.
No winging it here.
No sitting allowed - you could FEEL the energy in the room.
It is clear that Marshal Tyler has rehearsed.
It's clear everyone's rehearsed.
No winging it here.
No sitting allowed - you could FEEL the energy in the room.
Personality.
This event OOZED personality.
Audience cheering.
Confetti.
A beautiful set design.
Awesome customized music - a RAP to close this out? Dude.
This is slick.
This event OOZED personality.
Audience cheering.
Confetti.
A beautiful set design.
Awesome customized music - a RAP to close this out? Dude.
This is slick.
@clickup commissioned a custom rap for their event.
This is how you become memorable in the era of AI.
It's memorable.
It's completely different from how you would expect a task tracking SaaS (I know it does far more) to market themselves.
Worth a watch on it's own.
This is how you become memorable in the era of AI.
It's memorable.
It's completely different from how you would expect a task tracking SaaS (I know it does far more) to market themselves.
Worth a watch on it's own.
On-demand sessions.
They had their keynote and some streamed sessions.
But now you can go in and watch a ton of extra, value-added content.
This is how you deliver crazy-good value.
They had their keynote and some streamed sessions.
But now you can go in and watch a ton of extra, value-added content.
This is how you deliver crazy-good value.
Fun stuff.
Custom games.
Share a photo and win.
A freaking Spotify playlist.
And the #LevelUp2023 hashtag for socials.
Yes, you can have fun and do business.
Custom games.
Share a photo and win.
A freaking Spotify playlist.
And the #LevelUp2023 hashtag for socials.
Yes, you can have fun and do business.
@clickup with #LevelUp2023 has shown they give a damn about their customers.
They could have done a press release and a quick live stream.
In the era of AI, they INVESTED into their brand image.
And it's going to be profitable because #LevelUp2023 was memorable.
They could have done a press release and a quick live stream.
In the era of AI, they INVESTED into their brand image.
And it's going to be profitable because #LevelUp2023 was memorable.
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