Do you also often see 🟥 Zomato ads when watching 🔴 YouTube videos?
Ever think about why there are so many ads and how they help the company?
A thread 🧵
#zomato
Company Return on Investment (ROI) Model.
The formula for #ROI is (net profit/total cost) * 100.
So, if Zomato's profit from one ad is 20 rupees, the cost to get that is less than 0.20 rupees.
ROI - 10,000% (just an example)
How does the company cut the total cost?
Zomato uses these marketing tactics:
Bumper Ads
A 6-second non-skippable ad; Zomato uses the CPM method (cost per thousand impressions).
The advertiser (in this case, Zomato) can set how much they are willing to pay for every thousand times the ad is shown.
Social Media Marketing.
Whenever you open Zomato's social media, you will see how the company is using meme marketing strategy successfully to its benefit.
Email Marketing Strategy.
With email marketing, the company uses email IDs from their database to reach a number of customers and reach new customers when adding a referral email to get more offers.
App Pop-Up
If you have the app but are not buying anything, the app will show you offers and messages according to the time, situation, and mood.
Viral Marketing
One of my favorite marketing campaigns is Zomato never miss this opportunity, where they just get into the viral content and make an advertisement from it.
Zomato is one of the leading food delivery companies working in India, And dominates the market with all the marketing strategies.
What do you do for your business?
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