Krishna Murari Profile picture
Mar 10, 2023 11 tweets 4 min read Read on X
Do you also often see 🟥 Zomato ads when watching 🔴 YouTube videos?

Ever think about why there are so many ads and how they help the company?

A thread 🧵
#zomato
Company Return on Investment (ROI) Model.

The formula for #ROI is (net profit/total cost) * 100.

So, if Zomato's profit from one ad is 20 rupees, the cost to get that is less than 0.20 rupees.

ROI - 10,000% (just an example)
How does the company cut the total cost?

Zomato uses these marketing tactics:
Bumper Ads

A 6-second non-skippable ad; Zomato uses the CPM method (cost per thousand impressions).

The advertiser (in this case, Zomato) can set how much they are willing to pay for every thousand times the ad is shown.
Social Media Marketing.

Whenever you open Zomato's social media, you will see how the company is using meme marketing strategy successfully to its benefit.
Email Marketing Strategy.

With email marketing, the company uses email IDs from their database to reach a number of customers and reach new customers when adding a referral email to get more offers.
App Pop-Up

If you have the app but are not buying anything, the app will show you offers and messages according to the time, situation, and mood.
Viral Marketing

One of my favorite marketing campaigns is Zomato never miss this opportunity, where they just get into the viral content and make an advertisement from it.
Zomato is one of the leading food delivery companies working in India, And dominates the market with all the marketing strategies.

What do you do for your business?
Post also live on LinkedIn -
linkedin.com/posts/krishna-…
If you need any help with marketing contact me, For more related blogs subscribe to theseotoday.com
Newsletter / RSS feed.

Or follow me on Twitter @bagwarikrishna

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More from @bagwarikrishna

Nov 28, 2022
2 Day's and it will be last month of the year, Is your business ready for Holidays 2022 ? And new year.🎉🎆

A Thread🧵 if you are not and want to be.

For more tips like this follow me @bagwarikrishna

Subscribe to my Newsletter at retrevue
getrevue.co/profile/bagwar…
1 - Show Your Local Business Online

According to Google last year people start shopping online and start looking for products from local business.

So if you have local business you must start today and show your business to people online.
2 - Fill Up Your e-commerce stock

People will start shopping for friends and family.

So if you have e-commerce website check for the best product you have fill your stock for upcoming Holidays.
Read 8 tweets
Jun 7, 2022
After a long time let's talk about GMB In a thread 🧵.

Before you go down to the thread make sure you follow me @bagwarikrishna so you can see my new threads/post/images... Everything else i post.
Use Accurate GMB information -

Business with less or inaccurate information in GMB do not match right user.

Make sure your NAP (Name Address Phone Number) is accurate.
Business Category -

Must use currect and most relevant business catagory to your GMB.

Example - Don't use Doctor catagory if you are a child specialist doctor.
Read 10 tweets
Jan 26, 2022
The truth is performance is relative:
Google

You will find a document at the end to read about you can read it from the link.

LET'S GO

A thread 🧵 on website speed, with Google teams explain.
G - A site might be fast for one user but slow for another user.

Me - if the user face any internet issue your website must serve it's parpose as fast as possible.

1/3
G - Two sites may finish loading in the exact same amount of time, yet one may seem to load faster (if it loads content progressively rather than waiting until the end to display anything).

Me - Don't let the user wait for everything to load, show Important content 1st.

2/3
Read 6 tweets
Jan 14, 2022
Image Optimization Tips

A new small thread 🧵

#SEO #imageSEO #Marketing
1 - Compress Images

Yes, Google recommends a high-quality image, but not a slow-loading one, so use a quality compress image.
2 - Customize Image Filename

It's better to give your image file a name. Xyz.png is not a good name Google_new_Logo.png sound good and informative.
Read 6 tweets
Dec 30, 2021
Hierarchy of needs in SEO

(1 is bottom of pyramid, 8 is top)

A Thread 🧵
1. Make sure you have a value proposition.
2. Make sure your value proposition is understood and your website reflects that.
Read 10 tweets
Oct 29, 2021
Let's talk about my rule of 2.

From last 2 year's im trying this and it help me do work without feeling lazy, start a new habit, get rid of a bad habit.

You can try this for a month and test it if work for you.

A thread
2 Second - Whenever you want to start something (Study, Meditation,Walk) start in 2 second.
2 Minutes - if you start the task do it for 2 minutes before stopping.
Read 6 tweets

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