Thread by @chey9ja

What is Color Theory in Design?

A thread 🧵

Definition:

- Color Wheel

This circular diagram shows the relationships between primary, secondary, and tertiary colors.
By understanding how colors interact on the wheel, designers can create harmonious and visually appealing designs.

- Color Temperature

This describes the warmth or coolness of a color, and it's measured on the Kelvin scale. Warm colors (lower temperatures) create a sense of energy and excitement, while cool colors (higher temperatures) create a sense of calmness and serenity.

- Hue

Hue refers to the pure pigment of a color, without any tint or shade. It's the origin of the color and can be any of the six primary or secondary colors.
Tints, tones and shades are variations of hues, or colors, on the color wheel.

- Shade

Shade is a hue or mixture of pure colors to which only black is added. It contains no white or grey. Shade darkens the color, but the hue remains the same. When mixing a shade, begin with the color itself, then add black one drop at a time. Which darkens the color. For… twitter.com/i/web/status/1…

- Tint

Tinted color remains the same color, but it is paler than the original. When mixing a tint, always begin with white paint and gradually mix in small amounts of color until you've achieved the tint you want. For example, red + white = pink.

- Tone

Tone is a hue or mixture of pure colors to which only pure grey is added (equal amounts of black and white). Adding grey to a color will make the intensity much duller. Beware of mixing too much grey into a hue as it can become over-dulled and impossible to restore the… twitter.com/i/web/status/1…

Color theory is a powerful tool for designers – understanding how colors work together can help create compelling and effective designs.

Follow thread to see some basic colour theory concepts every designer should be familiar with.

#design #productdesign #uxdesign #chey9ja