How your taxpayer dollars are paying influencers millions for @gotmilk ads. 🧵
Today, Hailey Bieber, Gen Z influencer and wife of @justinbieber, posted a new ad campaign for @gotmilk.
Hailey is one of dozens of new celebs to join the recently revived Got Milk? campaign.
Last month, HBO star Aubrey Plaza launched a similar satirical ad campaign.
The milk advertisement, dubbed "Got Wood?", was quickly criticized by fans, causing Aubrey's team to block and disable comments across all platforms.
Shortly after, press outlets, like @bonappetit, declared the advertisement to be a failure.
With a largely Millennial and Gen Z fan base, Aubrey's fans were decidedly opposed to the dairy sponsorship, citing cruelty and sustainability issues.
Got Milk? is a campaign funded by MilkPEP, an organization founded by the 1990 Act of Congress to increase dairy milk consumption through category-level marketing.
This created the iconic Got Milk? campaign of the 90s, considered to be one of the top ad campaigns of all time.
Since then, however, milk consumption has declined greatly.
In January, the USDA announced that milk consumption was it its lowest rate in US history.
So, Got Milk? is back...
And this time, the @USDA is pumping over $100M in taxpayer bailout money to pay for dairy advertising.
The new program will provide funding to dairy producers to promote their failing product lines.
Unique to this bailout: the funding is for advertising.
The money is going into trying to *sell* milk, not produce it.
Taxpayers are footing the bill for consumers having choice.
This is only one of many taxpayer-funded programs which the dairy industry benefits from.
Yet #plantbased dairy companies receive none -- despite the fact that plant-based milks are key to reaching the government's climate and #netzero goals.
Do you want your taxpayer dollars putting millions into the pockets of influencers? 🥛
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