Yesterday was the biggest day for Apple since the launch of the iPhone
• iOS17
• Vision Pro
• Spatial Computing
Here's a recap of everything that went down at #WWDC23
1. Vision Pro is here
• Cost: $3,499
• 7x as much as Meta Quest 3
Listen to the crowd react to the price lol
2. No controllers necessary
To quote Tim Cook, "it's the first Apple product you look through, not at."
And you do it all through your voice, eyes, and touch
Pretty wild tech
3. It's definitely going to be a work-first product
Most of the first shots Apple showed of the Vision Pro in use were work related
Coolest feature is you can synch with you Macbook just by looking at it
4. EyeSight is huge
The worst part about Meta headsets are they isolate you from the rest of the world
Apple made an exterior screen that shows your eyes so you can still have a connection to the outside world
Kinda creepy but it works
5. Other cool stuff
Beyond the Vision Pro, there were plenty of big iOS 17 updates
Most important: FaceTime Voicemail
freakin finally
6. NameDrop
Loved this one
You can share contact info, files, or photos by simply bringing your iPhones or Apple Watch near someone else's
7. AI for Autocorrect
Duck yeah
AI helps learn your spelling habits so it can suggest actually useful words and not...ducking
8. Journaling App
Apple is dropping a dedicated journaling app instead of making us scrawl our deepest darkest secrets in the notes app
uses photos, workouts, and other interactions to help you build a daily habit
9. Standby mode
A new feature that turns your idle iPhone lock screen into a helpful smart display
can show things like weather, photos, calendar, sports scores
could see this coming for the Amazon Echo or Google Nest Hub eventually
10. And lastly, "Hey Siri" is now just "Siri"
RIP to anyone whose name sounds remotely like Siri
And that's a wrap.
Vision Pro feels like it could be a massive flop or define the next 10 years of technological innovation
Either way, we want one
Follow us @MorningBrew for more business breakdowns
Also have some memes while you're here
A classic
Legit jump scare
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