Morning Brew ☕️ Profile picture
Jun 6, 2023 17 tweets 7 min read Read on X
Yesterday was the biggest day for Apple since the launch of the iPhone

• iOS17
• Vision Pro
• Spatial Computing

Here's a recap of everything that went down at #WWDC23 Image
1. Vision Pro is here

• Cost: $3,499
• 7x as much as Meta Quest 3

Listen to the crowd react to the price lol

2. No controllers necessary

To quote Tim Cook, "it's the first Apple product you look through, not at."

And you do it all through your voice, eyes, and touch

Pretty wild tech
3. It's definitely going to be a work-first product

Most of the first shots Apple showed of the Vision Pro in use were work related

Coolest feature is you can synch with you Macbook just by looking at it

4. EyeSight is huge

The worst part about Meta headsets are they isolate you from the rest of the world

Apple made an exterior screen that shows your eyes so you can still have a connection to the outside world

Kinda creepy but it works
5. Other cool stuff

Beyond the Vision Pro, there were plenty of big iOS 17 updates

Most important: FaceTime Voicemail

freakin finally ImageImage
6. NameDrop

Loved this one

You can share contact info, files, or photos by simply bringing your iPhones or Apple Watch near someone else's Image
7. AI for Autocorrect

Duck yeah

AI helps learn your spelling habits so it can suggest actually useful words and not...ducking Image
8. Journaling App

Apple is dropping a dedicated journaling app instead of making us scrawl our deepest darkest secrets in the notes app

uses photos, workouts, and other interactions to help you build a daily habit ImageImage
9. Standby mode

A new feature that turns your idle iPhone lock screen into a helpful smart display

can show things like weather, photos, calendar, sports scores

could see this coming for the Amazon Echo or Google Nest Hub eventually ImageImageImage
10. And lastly, "Hey Siri" is now just "Siri"

RIP to anyone whose name sounds remotely like Siri ImageImage
And that's a wrap.

Vision Pro feels like it could be a massive flop or define the next 10 years of technological innovation

Either way, we want one

Follow us @MorningBrew for more business breakdowns

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More from @MorningBrew

Dec 13
1/ BuzzFeed had a saving grace this week when it sold "Hot Ones" for $82.5 million.

But will it be enough to save the once high-flying digital publisher from financial collapse?

Let's get into it. Image
2/ "Hot Ones," known for its spicy celebrity interviews, will now operate as a stand-alone company under the ownership of a fund controlled by George Soros.

Host Sean Evans remains an investor, ensuring continuity for fans.
3/ The show has over 14 million YouTube subscribers and 4 billion views.

It even has a cultural presence on shows like SNL and "The Simpsons."
Read 10 tweets
Nov 14
1/ Trump has appointed Elon Musk and Vivek Ramaswamy to co-lead the newly created "Department of Government Efficiency" (DOGE).

Their goal? To slash $2 trillion from the federal budget, cutting nearly one-third of total spending.

But what exactly might go? Let's get into it. Image
2/ The US spent $6.75 trillion in fiscal year 2024, leading to a deficit.

Of that $6.75 trillion, Social Security, health, and Medicare were the biggest expenditures. Image via Business Insider
3/ Social Security alone accounted for $1.46 trillion, while health and Medicare cost $912 billion and $874 billion, respectively.

Those programs may not need annual approval from Congress but it would take new legislation to change them.
Read 12 tweets
Sep 26
1/ OpenAI has been non-profit...until now.

The company is considering a shift to for-profit, with Sam Altman getting a 7% equity stake.

So why the change?

Let's get into it. Image
2/ OpenAI was founded as a non-profit.

When asked about his "real motivation" on the All-In Podcast a few months ago, Altman made it clear it wasn't equity he was after. Image
3/ But the tables have turned.

News broke this week that OpenAI is considering a serious restructure as a means of appealing to investors.
Read 12 tweets
Sep 5
1/ The US yield curve slope has been an indicator for most recessions since WWII.

Yesterday, the longest US yield curve inversion ever ended.

Let's get into what that means. Image
2/ An inverted yield curve (when short-term yields are higher than long-term yields) typically indicates a looming recession.

But you'll often see the yield curve disinvert just before a recession. Image
3/ Why?

As an economic slowdown becomes more plausible, investors start betting on Fed rate cuts.
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Aug 8
1/ So far, Team USA is leading with 103 medals at the Paris Olympics.

Yet some of the elite athletes bringing home gold, silver, and bronze in Paris went into the red just for the opportunity to be there.

Let's get into it. Image
2/ At this rate, Team USA may very well surpass the 113 medals won at the 2020 Tokyo Games.

Simone Biles became the most decorated Olympic gymnast, Katie Ledecky took home the most medals for a female Olympian, etc.
3/ But many enter the world stage without a guarantee of placing...and at what cost?

A Congressional report released in March showed that, of the 1,000 Olympic and Paralympic athletes surveyed, 26.5% have individual incomes under $15,000 per year. Image via the WSJ
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Aug 5
1/ It's absolute carnage out there right now.

Yen trade is unraveling. Bank of Japan is raising interest rates. Unemployment is up. Emergency rate cut? Brokerages going down left and right.

Let's get into it. Image
2/ The stock market crashed today with the Nasdaq 100 dropping almost 6%.

But the trouble started in Japan. Image
3/ In the early hours of the morning, Japan's Nikkei index turned red and finished the day down 12.4%, its biggest drop since October 1987.

It was partially in reaction to the Bank of Japan raising rates to 0.25% on Wednesday.
Read 12 tweets

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