Thread by @dtc_alchemist

We've generated well over $30M in DTC sales for clients and internal brands

Following just a simple, 9-Step Creative Scaling System

We charge $8000+/mo for this system, but today you will get it for free

🧵A Masterclass Thread

I spent countless hours and money to come up with the system I'm about to share

So let's make a deal...

I'm giving it all away for free, and all I want in return is a "🍆" emoji in the comments

Only if you've found this valuable.

OK Deal? Let's do this 👇

Step #1: In-Depth Research

Coming up with high-converting ad creatives boils down to proper research and documentation 📑

We make sure to dive deep and analyze your:

- target audience
- current & top performing ads
- funnels & landing pages
- competitor & affinity brands
- products & reviews

And more...

To learn more about our step-by-step creative research process, check out the thread below

Step #2: Psychology-Based Strategy

Through a unique blend of advertising psychology and creative strategy, we’ll be able to exploit desires you never even knew your customers had 🔥

Those desires are then translated into angles that coerce customers to take ACTION

❌ This is not a set-and-forget strategy

✅ Every single week, we make it a priority to dive deep into the research to uncover new unique angles that’ll CONTINUOUSLY feed our creative concepts

Step #3: Script & Storyboard Writing

Based on the research and ad angles, the creative strategist & copywriter will write detailed scripts and storyboards

We do this through the foundations of Direct Response copywriting and our Modular Ad Frameworks ✍️

To learn more about our step-by-step scriptwriting process, read the thread below

Here’s a detailed script & storyboard breakdown of one of our winning ads:

Step #4: Production

The approved briefs are then shared with our creators, who’ll be following our up-to-date best practices 📹

They will follow the script and shoot the video scene-by-scene while keeping it as native and natural as possible

When sourcing & working with creators, we follow this 8-Step Checklist 👇

Step #5: Post Production

Approved raw files are then shared with our video editors to be enhanced through quick cuts and transitions, clear captions, precise pacing etc. 🎞️

Here are some Video Ad Editing guidelines we follow:

Check out our Creatives Portfolio to see some great video examples 📹

dtcalchemy.io/#creatives

Step #6: Creative Testing

Once reviewed and approved by our creative strategist, the final assets are added to the Creative Roadmap

The media buying team will then launch them in the ad account 📊

Step #7: Analysis

Our creative strategist will then analyze each creative with custom metrics to understand what worked and what didn’t

We use @MotionApp_ for all creatives analysis and reporting 🔬

@MotionApp_ Top metrics we look at:

Hook Rate
Hook Power
15s Retention Rate
Video PLays Dropoff Rate
Link-click CTR
Click-to-Purchase Ratio
Cost Per Acquisition 📊

@MotionApp_ Step #8: Iterations

Based on the analysis, the creative strategist will build out new briefs for iterations as well as new batches of creatives to test 📝

@MotionApp_ Here are 4 Main Types of Creative Iterations that we do (in order of effectiveness):

@MotionApp_ By being results-oriented, constantly dissecting, analyzing the data, and optimizing for the highest conversions...

We are able to uncover "ready-to-scale" creatives consistently 📈

@MotionApp_ Step #9: Scaling

Once we have a never-ending pipeline of winning creatives generating a CPA that makes sense to your specific margins…

And we couple that with a strategy that actually converts, scaling past $1M per month becomes inevitable 🚀

@MotionApp_ If you run a DTC brand spending at least $1k a day on ads, and are ready to

👉 have a consistent pipeline of high-converting creatives
👉 improve your ads performance & results
👉 crush CPA & make scaling EASY

Then book time to chat with us here:

calendly.com/dtc-alchemy/al…

@MotionApp_ Help me help others

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