Thread by @brodieseo

Sitelinks are an important feature for SEO. They can make your result stand out + help with navigation.

But did you know there's 4 different types? Each is distinct from the other & is important for your strategy.

Here's how to identify each Google Sitelink type 🧵👇

1/ Internal Sitelinks (Branded)

Triggered: algorithmically + internal linking

The first type takes up the most space & appears for branded queries in the vast majority of cases. There was a point where these Sitelinks could be influenced in GSC, but that's no longer.

2. Internal Sitelinks (Standard)

Triggered: algorithmically + internal linking

The other Internal Sitelink variation involves a standard treatment, which doesn't take up as much space. This type is the most used by Google and is commonly used for non-branded queries.

3/ Jump-To Sitelinks

Triggered: algorithmically + jump-to links in table-of-contents

This sitelink type provides an opportunity to link to a part of the page content, rather than another page on the site. Using a table-of-contents is generally the most effective approach.

4/ Scroll-To Sitelinks

Triggered: algorithmically

The final type involves scroll-to-text parameters being added to Sitelinks, which can happen in Chrome. Similar to Jump-To Sitelinks, with the influence of Chrome highlighting the text, without requiring a table-of-contents.

The above 4 Google Sitelink types are the only variations that can appear on Google at this time, and are important to be aware of.

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