Time to reveal everything there is to know about @McDonalds “As Featured In” campaign. Spoilers ahead. Thread below.
2/10 It is McDonald's biggest campaign to date, available in 100 markets, including 24 timely & timeless global IPs. The idea is simple: "everyone has a McDonald's order, even in the fictional world." We saw the idea for the first time on March 2nd, 2023. It's been a wild ride.
3/10 The packaging is an exclusive edition only available this month. Our cups, bags, fry boxes include the list of some of the key IPs we were featured in, such as Coming to America, Fast and Furious, The Office, Space Jam, Loki or The Devil is a Part Timer! and many others.
4/10 On each packaging, there will be a QR code taking you to an interactive experience where you can watch some of the key scenes where @McDonalds was featured. And direct access to the Palace collab. Will start 8.14.
5/10 The Sweet’n’Sour Sauce takeover by Loki just makes sense : this is probably a good description of the main character personality and it is featured in the menu board in the show. Sweet'n'Sour is one of the OG sauces launched in 1983 alongside McNuggets nationwide roll-out.
6/10 But it’s not all, fans will be able to scan the Loki inspired sauce via snapchat to unlock some exclusive content. And maybe if you check every week, you’ll see new content each time...
7/10 The campaign is also going to take over our US restaurants in a cool way, with iconic posters. One of my fav things is the crew t-shirt, making our crewmembers the stars of the show, following the same construct : “the McDonald’s crew” as featured in + IPs. Including Loki.
8/10 The collab with Palace is also a part of the As Featured in campaign since Palace has consistently talked about us in their “iconic” descriptions associated to their collections. I cannot wait to wear it.
9/10 As you've all noticed, the roll-out of the campaign is built like a movie release. Teaser. Trailer. Movie poster. Stills. And as expected our “movie” (fancy name for our commercial) will be out on 8.14. And there might be new footage of some of your favorites shows in there.
10/10 See you 8.14. It's been an absolute honor exchanging with so many fandoms today. Loki communities, Wong-Kar Wai fans, Michael Scott aficionados, Sadao stans, Palace enthusiast and McDowells customers and so many more. We might have one or two other surprises.
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