10 creative ads I've collected this week:
1. Ikea Duvets
2. British Airways
Principle: A picture paints a 1,000 words
"The world's fastest airline"
London > Singapore in a blink of an eye.
3. Checkatrade
Principle: The Social Media Billboard
Checkatrade put this billboard up next to Manchester United's Old Trafford stadium.
United's stadium currently has a leaky roof -- and it's one of their worst defensive starts ever.
4. Old Spice
Principle: Imagination Is Worth 20 IQ Points
Who said you can't visualise a smell?
Old Spice transferring the brand scent from the nose to the eyes.
5. The Friars Music Nights
Principle: No Idea Can Be The Idea
Don't have any budget?
Human creativity is your insurance policy.
6. Heinz
Principle: Anti-Fragile
If people are copying your product, use it in your marketing campaign.
Turn your copiers into sexy social proof.
7. Nutella
Principle: The Before & After
The product tastes so good you have to lick the knife clean.
8. Lego
Principle: Inelastic Budgets
If you're selling to parents -- don't sell them a toy.
Sell them on the benefits to their kids imagination.
9. Toronto Litering
Principle: Alchemy
If a marketing team can turn litter into a creativity -- you have no excuses.
10. Guiness
Principle: Flip the meme
Drink responsibly… by putting your phone away.
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I've put together the most creative ads I've collected.
Read by advertisers at Lego, Nike, Red Bull, Ogilvy, and Pepsi. Join the list for free here: adprofessor.com
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