The Ad Professor Profile picture
Dec 18, 2023 12 tweets 4 min read Read on X
10 creative ads I've collected this week:

1. Ikea Duvets Image
2. British Airways

Principle: A picture paints a 1,000 words

"The world's fastest airline"

London > Singapore in a blink of an eye. Image
3. Checkatrade

Principle: The Social Media Billboard

Checkatrade put this billboard up next to Manchester United's Old Trafford stadium.

United's stadium currently has a leaky roof -- and it's one of their worst defensive starts ever. Image
4. Old Spice

Principle: Imagination Is Worth 20 IQ Points

Who said you can't visualise a smell?

Old Spice transferring the brand scent from the nose to the eyes. Image
5. The Friars Music Nights

Principle: No Idea Can Be The Idea

Don't have any budget?

Human creativity is your insurance policy. Image
6. Heinz

Principle: Anti-Fragile

If people are copying your product, use it in your marketing campaign.

Turn your copiers into sexy social proof. Image
7. Nutella

Principle: The Before & After

The product tastes so good you have to lick the knife clean. Image
8. Lego

Principle: Inelastic Budgets

If you're selling to parents -- don't sell them a toy.

Sell them on the benefits to their kids imagination. Image
9. Toronto Litering

Principle: Alchemy

If a marketing team can turn litter into a creativity -- you have no excuses. Image
10. Guiness

Principle: Flip the meme

Drink responsibly… by putting your phone away. Image
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More from @The_AdProfessor

Jul 4
Car brands spend over $35B a year on advertising, more than almost any other industry.

Here are the 23 funniest car ads I’ve ever collected:

1. Daihatsu Image
2. Range Rover

Principle: Create an Exclusive Club Image
3. Volkswagen - Precision Parking

Principle: The 10x idea

Think of your new feature -- and then find the 10x absurd metaphor. Image
Read 26 tweets
Jul 2
The most creative ad copy of all time

21 examples and their lessons:

1. Nike

Principle: 4 Words

"If I had more time, I would have written a shorter letter" - Cicero Image
2. Depression awareness

Principle: The Small Text Reveal

Step 1 - Reader sees the big text

Step 2 - Reader thinks it's the sad looking person nearby

Step 3 - Reader sees the small text

Step 4 - Reader realizes Steffen is the person smiling in the distance Image
2. Land Rover

Principle: The U-Turn

Step 1 - Take them down a predictable path (Returns policy)

Step 2 - U-turn to something they didn't predict Image
Read 21 tweets
Jun 30
Advertisers spend billions every year on social media trying to stop people scrolling...

The 21 best scroll-stopping ads (last one should be illegal)

1. Meshki Image
2. LEGO

Principle: The Intentional Accident

Step 1: Make a mistake on purpose, prompting the audience to look for an explanation

Step 2: Slot in your product Image
3. McDonald's

Principle: Interface Hacking

Use a familiar interface - eg. a Spotify playlist. Image
Read 22 tweets
May 2
10 great hooks to stop the scroll:

1. Tabasco Image
2. Burger King

Principle: The Shock Hook

Step 1: Shock them with the hook

Step 2: Explain with the small print Image
3. Rolex

Principle: The Aspirational Hook

"If you had our product, you'd be way ahead." Image
Read 10 tweets
Mar 28
The 21 funniest ads of all time:

1. Detour Glasses Image
2. Larry L. Archie - Attorney At Law

Principle: The Handbrake Turn

"Just because you did it, doesn't mean you're guilty." Image
3. Olay Eye Cream

Principle: 10x the Benefit Image
Read 21 tweets
Feb 5
15 most creative ads I've collected this week:

1. McDonald's Image
2. Kellogg's

Principle: The Lollapalooza Effect

Charlie Munger has an idea called Lollapalooza.

It's when you stack multiple persuasion techniques together.

Kellog's new campaign uses nostalgia and wordplay and it speaks the audience's language. Image
3. Cadbury Dairy Milk

Principle: Make It Interactive

Use your marketing to get your audience involved in the ad. Image
Read 16 tweets

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