The Ad Professor Profile picture
Dec 18, 2023 12 tweets 4 min read Read on X
10 creative ads I've collected this week:

1. Ikea Duvets Image
2. British Airways

Principle: A picture paints a 1,000 words

"The world's fastest airline"

London > Singapore in a blink of an eye. Image
3. Checkatrade

Principle: The Social Media Billboard

Checkatrade put this billboard up next to Manchester United's Old Trafford stadium.

United's stadium currently has a leaky roof -- and it's one of their worst defensive starts ever. Image
4. Old Spice

Principle: Imagination Is Worth 20 IQ Points

Who said you can't visualise a smell?

Old Spice transferring the brand scent from the nose to the eyes. Image
5. The Friars Music Nights

Principle: No Idea Can Be The Idea

Don't have any budget?

Human creativity is your insurance policy. Image
6. Heinz

Principle: Anti-Fragile

If people are copying your product, use it in your marketing campaign.

Turn your copiers into sexy social proof. Image
7. Nutella

Principle: The Before & After

The product tastes so good you have to lick the knife clean. Image
8. Lego

Principle: Inelastic Budgets

If you're selling to parents -- don't sell them a toy.

Sell them on the benefits to their kids imagination. Image
9. Toronto Litering

Principle: Alchemy

If a marketing team can turn litter into a creativity -- you have no excuses. Image
10. Guiness

Principle: Flip the meme

Drink responsibly… by putting your phone away. Image
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More from @The_AdProfessor

Sep 1
The 23 best ad copy examples of all time:

1. Fiverr Image
2. BMW

Principle: The Rule of 3

Use the 3rd line to take an unexpected left turn Image
3. Hyposwiss

Principle: Punchline First

Write the punchline: "They like us because of our honesty"

Then write the set up: "We like our clients because of their money" Image
Read 24 tweets
Aug 27
The most creative social media ads of all time. Which one is your favourite?

1. World Wildlife Foundation Image
2. The Ice Pod

Principle: Meta Marketing

Being out of ideas can be the idea. Image
3. Sunnei

Principle: Multi Tab

Use Multiple iPhone Safari tabs to showcase your product.

Smart. Image
Read 23 tweets
Jul 21
13 most creative ads from last week and beyond:

1. McDonald's Image
2. Heineken

Principle: Hijack Memes

Instantly recognisable, instant scroll-stopper.

"Not the beers, just a professional yapper." Image
3. Alzheimer's Foundation - Buffering face

Principle: Hijack Familiar Frustration

Take a digital cue we all recognise (like buffering) and recontextualise it to visualise a deeper emotional truth, in this case, memory loss. Image
Read 13 tweets
Jul 4
Car brands spend over $35B a year on advertising, more than almost any other industry.

Here are the 23 funniest car ads I’ve ever collected:

1. Daihatsu Image
2. Range Rover

Principle: Create an Exclusive Club Image
3. Volkswagen - Precision Parking

Principle: The 10x idea

Think of your new feature -- and then find the 10x absurd metaphor. Image
Read 26 tweets
Jul 2
The most creative ad copy of all time

21 examples and their lessons:

1. Nike

Principle: 4 Words

"If I had more time, I would have written a shorter letter" - Cicero Image
2. Depression awareness

Principle: The Small Text Reveal

Step 1 - Reader sees the big text

Step 2 - Reader thinks it's the sad looking person nearby

Step 3 - Reader sees the small text

Step 4 - Reader realizes Steffen is the person smiling in the distance Image
2. Land Rover

Principle: The U-Turn

Step 1 - Take them down a predictable path (Returns policy)

Step 2 - U-turn to something they didn't predict Image
Read 21 tweets
Jun 30
Advertisers spend billions every year on social media trying to stop people scrolling...

The 21 best scroll-stopping ads (last one should be illegal)

1. Meshki Image
2. LEGO

Principle: The Intentional Accident

Step 1: Make a mistake on purpose, prompting the audience to look for an explanation

Step 2: Slot in your product Image
3. McDonald's

Principle: Interface Hacking

Use a familiar interface - eg. a Spotify playlist. Image
Read 22 tweets

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