The Ad Professor Profile picture
Dec 18, 2023 12 tweets 4 min read Read on X
10 creative ads I've collected this week:

1. Ikea Duvets Image
2. British Airways

Principle: A picture paints a 1,000 words

"The world's fastest airline"

London > Singapore in a blink of an eye. Image
3. Checkatrade

Principle: The Social Media Billboard

Checkatrade put this billboard up next to Manchester United's Old Trafford stadium.

United's stadium currently has a leaky roof -- and it's one of their worst defensive starts ever. Image
4. Old Spice

Principle: Imagination Is Worth 20 IQ Points

Who said you can't visualise a smell?

Old Spice transferring the brand scent from the nose to the eyes. Image
5. The Friars Music Nights

Principle: No Idea Can Be The Idea

Don't have any budget?

Human creativity is your insurance policy. Image
6. Heinz

Principle: Anti-Fragile

If people are copying your product, use it in your marketing campaign.

Turn your copiers into sexy social proof. Image
7. Nutella

Principle: The Before & After

The product tastes so good you have to lick the knife clean. Image
8. Lego

Principle: Inelastic Budgets

If you're selling to parents -- don't sell them a toy.

Sell them on the benefits to their kids imagination. Image
9. Toronto Litering

Principle: Alchemy

If a marketing team can turn litter into a creativity -- you have no excuses. Image
10. Guiness

Principle: Flip the meme

Drink responsibly… by putting your phone away. Image
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More from @The_AdProfessor

Jul 18
The most creative ad copy of all time

21 examples:

1. Depression awareness Image
2. Land Rover

Principle: The U Turn

Step 1 - Take them down a predictable path (Returns policy)

Step 2 - U-turn to something they didn't predict Image
3. Nike

Principle: 4 Words

"If I had more time, I would have written a shorter letter" - Cicero Image
Read 23 tweets
Jul 7
The 10 best BIC ads of all time:

1. BIC Pens Image
2. Pens & Razers

Principle: 1+1=11 BIC sells razors and pens.

They took out ads next to one another for both products.

If you think outside the box, 1+1 can equal 11. Image
3. BIC Color

Principle: Contrast Effect

If you want to make cold water feel like hot water -- put your hand in ice cold water before putting it into the cold water.

If you want to sell a coloured pen -- limit them to a basic black pen first. Image
Read 11 tweets
Jul 4
The 20 funniest ads of all time:

1. Bible App Image
2. Detour Sunglasses

Principle: The Hand Break Turn Image
3. Daihatsu

Principle: Funny Reframe

If you have an unsexy practical product, make it sexy with a funny reframe. Image
Read 23 tweets
Jun 26
The 10 best ads I've found this week:

1. Consumer Safety Institute Image
2. McDonald's - Chat GPT

Principle: The Obvious Choice

McDonald's asking AI which is the most iconic burger.

It was a Big Mac. Image
3. Volkswagen

Principle: The Infinite Metaphor

Volkswagen created an ad campaign for their area view camera: "It sees what you can't"

They apply it to infinite situations. Image
Read 10 tweets
May 27
10 creative ads I've collected this week:

1. Kindle Image
2. Task Rabbit

Principle: Lyric Hijacking

Step 1 - Take songs stuck in people's heads

Step 2 - Tweak to fit your brand Image
3. Lazer Bike Helmets

Principle: 2+2=?

Step 1 - Set up the metaphor

Step 2 - Let them have the AHA moment - It's an ad for bike helmets. Image
Read 11 tweets
May 20
10 creative ads I've collected this week:

1. Iceland anti-drink driving Image
2. Azercell Judo

Principle: The Contrast Effect

If you want to make cold water feel like hot water -- put your hand in ice cold water before putting it into the cold water. Image
3. Heinz

Principle: Video Game Interface

Choose your character.

We have a product for everyone. Image
Read 12 tweets

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