The best copywriting I've collected this week:
1. Tesla Cybertruck
2. Oatly
Principle: Breaking The 4th Wall
3. Loop
Principle: Steal The Meme
"Do Not Disturb" is copy that billions of people understand from smartphones.
4. The Children's Defense Fund
Principle: The Handbreak Turn
Speed down one road... and then hit a sudden hand break turn.
5. Frost Bank
Principle: Big vs Small
Step 1 - Get their attention with the big font
Step - Educate them with the small font
6. Timex
Principle: Create An Enemy
Position the competition as Darth Vader or "The Matrix". Position your product as Luke Skywalker or Neo.
Once someone explains this strategy to you -- you begin to see it everywhere.
7. KitKat
Principle: Seasonal Marketing
As the tempratures in the UK hit freezing, KitKat ran this ad campaign across bus stops in the UK.
"Have a brrr...eak from the cold"
8. Wild Turkey
Principle: Objection Handling
Reframe the conversation around pricing.
Via the incredible @goodmarketing_hq
Want the best ads in your inbox each week for free?
Join advertisers from Lego, Red Bull, Nike, Ogilvy, and Pepsi here:
adprofessor.com
adprofessor.com
Share this Scrolly Tale with your friends.
A Scrolly Tale is a new way to read Twitter threads with a more visually immersive experience.
Discover more beautiful Scrolly Tales like this.