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The Ad Professor Profile picture
@The_AdProfessor
Jan 23, 2024 • 9 tweets • 3 min read • Read on X
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The best copywriting I've collected this week:

1. Tesla Cybertruck Image
2. Oatly

Principle: Breaking The 4th Wall Image
3. Loop

Principle: Steal The Meme

"Do Not Disturb" is copy that billions of people understand from smartphones. Image
4. The Children's Defense Fund

Principle: The Handbreak Turn

Speed down one road... and then hit a sudden hand break turn. Image
5. Frost Bank

Principle: Big vs Small

Step 1 - Get their attention with the big font

Step - Educate them with the small font Image
6. Timex

Principle: Create An Enemy

Position the competition as Darth Vader or "The Matrix". Position your product as Luke Skywalker or Neo.

Once someone explains this strategy to you -- you begin to see it everywhere. Image
7. KitKat

Principle: Seasonal Marketing

As the tempratures in the UK hit freezing, KitKat ran this ad campaign across bus stops in the UK.

"Have a brrr...eak from the cold" Image
8. Wild Turkey

Principle: Objection Handling

Reframe the conversation around pricing.

Via the incredible @goodmarketing_hq Image
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More from @The_AdProfessor

The Ad Professor Profile picture
Sep 1
The 23 best ad copy examples of all time:

1. Fiverr Image
2. BMW

Principle: The Rule of 3

Use the 3rd line to take an unexpected left turn Image
3. Hyposwiss

Principle: Punchline First

Write the punchline: "They like us because of our honesty"

Then write the set up: "We like our clients because of their money" Image
Read 24 tweets
The Ad Professor Profile picture
Aug 27
The most creative social media ads of all time. Which one is your favourite?

1. World Wildlife Foundation Image
2. The Ice Pod

Principle: Meta Marketing

Being out of ideas can be the idea. Image
3. Sunnei

Principle: Multi Tab

Use Multiple iPhone Safari tabs to showcase your product.

Smart. Image
Read 23 tweets
The Ad Professor Profile picture
Jul 21
13 most creative ads from last week and beyond:

1. McDonald's Image
2. Heineken

Principle: Hijack Memes

Instantly recognisable, instant scroll-stopper.

"Not the beers, just a professional yapper." Image
3. Alzheimer's Foundation - Buffering face

Principle: Hijack Familiar Frustration

Take a digital cue we all recognise (like buffering) and recontextualise it to visualise a deeper emotional truth, in this case, memory loss. Image
Read 13 tweets
The Ad Professor Profile picture
Jul 4
Car brands spend over $35B a year on advertising, more than almost any other industry.

Here are the 23 funniest car ads I’ve ever collected:

1. Daihatsu Image
2. Range Rover

Principle: Create an Exclusive Club Image
3. Volkswagen - Precision Parking

Principle: The 10x idea

Think of your new feature -- and then find the 10x absurd metaphor. Image
Read 26 tweets
The Ad Professor Profile picture
Jul 2
The most creative ad copy of all time

21 examples and their lessons:

1. Nike

Principle: 4 Words

"If I had more time, I would have written a shorter letter" - Cicero Image
2. Depression awareness

Principle: The Small Text Reveal

Step 1 - Reader sees the big text

Step 2 - Reader thinks it's the sad looking person nearby

Step 3 - Reader sees the small text

Step 4 - Reader realizes Steffen is the person smiling in the distance Image
2. Land Rover

Principle: The U-Turn

Step 1 - Take them down a predictable path (Returns policy)

Step 2 - U-turn to something they didn't predict Image
Read 21 tweets
The Ad Professor Profile picture
Jun 30
Advertisers spend billions every year on social media trying to stop people scrolling...

The 21 best scroll-stopping ads (last one should be illegal)

1. Meshki Image
2. LEGO

Principle: The Intentional Accident

Step 1: Make a mistake on purpose, prompting the audience to look for an explanation

Step 2: Slot in your product Image
3. McDonald's

Principle: Interface Hacking

Use a familiar interface - eg. a Spotify playlist. Image
Read 22 tweets

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