Thread by @The_AdProfessor

The best copywriting I've collected this week:

1. Tesla Cybertruck

2. Oatly

Principle: Breaking The 4th Wall

3. Loop

Principle: Steal The Meme

"Do Not Disturb" is copy that billions of people understand from smartphones.

4. The Children's Defense Fund

Principle: The Handbreak Turn

Speed down one road... and then hit a sudden hand break turn.

5. Frost Bank

Principle: Big vs Small

Step 1 - Get their attention with the big font

Step - Educate them with the small font

6. Timex

Principle: Create An Enemy

Position the competition as Darth Vader or "The Matrix". Position your product as Luke Skywalker or Neo.

Once someone explains this strategy to you -- you begin to see it everywhere.

7. KitKat

Principle: Seasonal Marketing

As the tempratures in the UK hit freezing, KitKat ran this ad campaign across bus stops in the UK.

"Have a brrr...eak from the cold"

8. Wild Turkey

Principle: Objection Handling

Reframe the conversation around pricing.

Via the incredible @goodmarketing_hq

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