Thread by @matt_gray_

I make $12,800,000 every year from my personal brand.

I've cracked more algorithms than I can count.

Here's my exact blueprint to grow and monetize any audience without sounding like a sellout:

Attention Is the New Oil

Your online brand is the pipeline. Your content is the fuel that drives engagement and growth.

Master the art of capturing and monetizing attention to build a thriving business empire.

If you can't capture their attention, you can't sell them anything.

Take a page from the playbooks of MrBeast, Logan Paul, and The Rock.

They leveraged their personal brands to build highly profitable businesses.

They've monetized their influence by fostering deep connections with their audiences.

Selling boils down to building relationships.

Introducing your proven roadmap to building a profitable empire:

• Audience (confidence, content, tech, team)
• Monetization (offer, product, market fit)
• Impact (your why)

Follow this plan to architect a business that you love, and you'll never work a day in your life.

Master the Art of Audience Growth

• Carve out a niche
• Identify your ideal customer avatar
• Understand their pain points and interests

Create content that speaks to their needs and establishes you as an authority.

Give people what they want, and they'll keep coming back.

Create Mind-Blowing Content

• Drop massive value bombs
• Leverage storytelling to forge deep connections
• Add a human touch with your journey, struggles, and triumphs

The key to reaching a broader audience is to meet them where they are on their preferred platforms.

As You Rise, Plan To Monetize

Identify the products or offers that align with your expertise.

Develop a sales funnel that drives your audience from social media to your newsletter.

Your @convertkit email list is your best insurance against social media trends and changes.

@ConvertKit Create a Range of Offerings

Have products to cater to the needs and budgets of your audience:

• Free content
• Low-ticket products
• Exclusive communities
• High-ticket coaching services

Keep refining your offers. Continuous improvement is better than delayed perfection.

@ConvertKit Know Your Why

Ask yourself: What's the dent you want to make in the universe? And why?

Let your why guide every decision and fuel your passion for building a business.

The two most important days in your life are the day you are born and the day you find out why.

@ConvertKit The path to a profitable empire is paved with systems, self-care, and a relentless commitment to creating value.

Consistently deliver targeted content that resonates with your audience.

By mastering the art of monetizing your following, you'll unlock freedom and fulfillment.

@ConvertKit Want to learn more of these tips and my best practices (for free)?

Join my 107,000+ newsletter subscribers here:

founderos.com/newsletter