MATT GRAY Profile picture
May 4, 2024 11 tweets 4 min read Read on X
I make $12,800,000 every year from my personal brand.

I've cracked more algorithms than I can count.

Here's my exact blueprint to grow and monetize any audience without sounding like a sellout: Image
Attention Is the New Oil

Your online brand is the pipeline. Your content is the fuel that drives engagement and growth.

Master the art of capturing and monetizing attention to build a thriving business empire.

If you can't capture their attention, you can't sell them anything.
Take a page from the playbooks of MrBeast, Logan Paul, and The Rock.

They leveraged their personal brands to build highly profitable businesses.

They've monetized their influence by fostering deep connections with their audiences.

Selling boils down to building relationships. Image
Introducing your proven roadmap to building a profitable empire:

• Audience (confidence, content, tech, team)
• Monetization (offer, product, market fit)
• Impact (your why)

Follow this plan to architect a business that you love, and you'll never work a day in your life.
Master the Art of Audience Growth

• Carve out a niche
• Identify your ideal customer avatar
• Understand their pain points and interests

Create content that speaks to their needs and establishes you as an authority.

Give people what they want, and they'll keep coming back.
Create Mind-Blowing Content

• Drop massive value bombs
• Leverage storytelling to forge deep connections
• Add a human touch with your journey, struggles, and triumphs

The key to reaching a broader audience is to meet them where they are on their preferred platforms.
As You Rise, Plan To Monetize

Identify the products or offers that align with your expertise.

Develop a sales funnel that drives your audience from social media to your newsletter.

Your @convertkit email list is your best insurance against social media trends and changes.
@ConvertKit Create a Range of Offerings

Have products to cater to the needs and budgets of your audience:

• Free content
• Low-ticket products
• Exclusive communities
• High-ticket coaching services

Keep refining your offers. Continuous improvement is better than delayed perfection.
@ConvertKit Know Your Why

Ask yourself: What's the dent you want to make in the universe? And why?

Let your why guide every decision and fuel your passion for building a business.

The two most important days in your life are the day you are born and the day you find out why. Image
@ConvertKit The path to a profitable empire is paved with systems, self-care, and a relentless commitment to creating value.

Consistently deliver targeted content that resonates with your audience.

By mastering the art of monetizing your following, you'll unlock freedom and fulfillment.
@ConvertKit Want to learn more of these tips and my best practices (for free)?

Join my 107,000+ newsletter subscribers here:

founderos.com/newsletter
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More from @matt_gray_

Apr 5
The master of focus:

Cal Newport.

He has published 3 New York Times bestsellers, sold 2,000,000+ copies and has a PhD from MIT.

Yet, he refuses to work past 5:00pm.

Here's his Deep Work protocol for unstoppable productivity: Image
But first, what actually is “Deep Work”?

It’s intense, distraction-free concentration that pushes your cognitive limits.

Those who master it create breakthroughs—for example, JK Rowling locked herself away for 6 months to finish Harry Potter.

Here’s Cal himself on Deep Work:
I've built my companies on Deep Work.

Every morning I block 4 hours (from 6am to 10am) for uninterrupted creation.

No phone. No distractions. No meetings.

Just me, my iced Americano & unlimited creative potential.

Let me break down Cal’s protocol:
Read 12 tweets
Mar 29
The richest people in 2026 will be ordinary people who master one skill:

Personal Branding.

9 founders who built empires with nothing but their story:

1. Emma Chamberlain Image
Emma started as a casual vlogger sharing unfiltered stories that clicked with Gen Z.

Her content evolved into:

• Collabs with Louis Vuitton & Levis
• Launching Chamberlain Coffee—now a multi-million dollar brand

All built by being unapologetically herself.
Bruno Casanovas

Bruno turned Nude Project into one of Europe's fastest-growing fashion companies through:

• Gritty, anti-corporate storytelling
• Building a cult-like Gen Z following
• Sharing chaotic behind-the-scenes reality

Vulnerability turns customers into life-long evangelists.
Read 12 tweets
Mar 26
YouTube is the most powerful platform on the planet.

Over the last 15 months, I’ve invested $100,000+ and 500+ hours into growing my channel to 144,000 subscribers.

Here’s the exact 10-step YouTube system I’d follow if I had to start over: Image
Find Your Niche

Think Ikigai. Your content must sit at the intersection of:

• What you're skilled at & passionate about
• What people actually want

YouTube is massive.

If you're not targeting something specific, you'll get lost. Image
Develop Your Style

Find a production system that's sustainable for your lifestyle & business goals.

Make videos yourself, or hire a filmer if needed.

Create at least 10 videos and ask for trusted feedback.

You'll quickly learn what works and where your style lives. Image
Read 12 tweets
Mar 23
Every business grows in 5 phases.

Sadly, most founders never make it past phase 2.

Here's how to build automated wealth without burning out: Image
I’ve gone from broke to building an automated empire in 3 years.

The journey followed these 5 phases:

• Phase 1: Foundation
• Phase 2: Systemization
• Phase 3: Delegation
• Phase 4: Automation
• Phase 5: Expansion

Most founders get stuck because they try to skip phases or do them all at once.
To successfully navigate all 5 phases, you need to master:

• When to move from one phase to the next
• How to remove yourself from operations
• What mistakes to avoid along the way
• Which systems to build at each stage

Give me 2 minutes, and I’ll save you years of business-building headaches.

Let’s break down each phase:
Read 13 tweets
Mar 22
There’s never been an easier time in history to build a personal brand.

Sadly, most people think this takes years to achieve.

Here's my exact blueprint to grow and monetize any audience without sounding like a sellout: Image
Most founders struggle with monetizing their personal brand.

It’s often because they never take the time to build a path to revenue.

My Content GPS solves this. It’s how I’ve turned attention into a predictable profit machine without feeling sales-y.

Let me break it down…
Here are the 5 stages you need to understand:

1. Cold (get attention)
2. Warm (build trust)
3. Hot (convert sales)
4. Happy (create superfans)
5. Joy (maximize value)

Each stage drives people naturally to the next level… Image
Read 11 tweets
Mar 16
Sales is simple when you understand this secret:

The moment you start selling, you've lost.

Here's my system that makes people sell themselves: Image
If you absolutely hate selling, I get it.

I used to be terrified of sales calls. Sweaty palms. Racing heart. The whole deal.

Now my team and I close without ever feeling like we're "selling."

Using a proven system I call “Pitch OS”. Image
I've taught this exact system to founders who went from struggling to book calls to closing 30-50% of their prospects.

The best part? It feels completely natural. No scripts. No sleazy tactics.

Just authentic conversations that convert. Image
Read 15 tweets

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