MATT GRAY Profile picture
May 4, 2024 11 tweets 4 min read Read on X
I make $12,800,000 every year from my personal brand.

I've cracked more algorithms than I can count.

Here's my exact blueprint to grow and monetize any audience without sounding like a sellout: Image
Attention Is the New Oil

Your online brand is the pipeline. Your content is the fuel that drives engagement and growth.

Master the art of capturing and monetizing attention to build a thriving business empire.

If you can't capture their attention, you can't sell them anything.
Take a page from the playbooks of MrBeast, Logan Paul, and The Rock.

They leveraged their personal brands to build highly profitable businesses.

They've monetized their influence by fostering deep connections with their audiences.

Selling boils down to building relationships. Image
Introducing your proven roadmap to building a profitable empire:

• Audience (confidence, content, tech, team)
• Monetization (offer, product, market fit)
• Impact (your why)

Follow this plan to architect a business that you love, and you'll never work a day in your life.
Master the Art of Audience Growth

• Carve out a niche
• Identify your ideal customer avatar
• Understand their pain points and interests

Create content that speaks to their needs and establishes you as an authority.

Give people what they want, and they'll keep coming back.
Create Mind-Blowing Content

• Drop massive value bombs
• Leverage storytelling to forge deep connections
• Add a human touch with your journey, struggles, and triumphs

The key to reaching a broader audience is to meet them where they are on their preferred platforms.
As You Rise, Plan To Monetize

Identify the products or offers that align with your expertise.

Develop a sales funnel that drives your audience from social media to your newsletter.

Your @convertkit email list is your best insurance against social media trends and changes.
@ConvertKit Create a Range of Offerings

Have products to cater to the needs and budgets of your audience:

• Free content
• Low-ticket products
• Exclusive communities
• High-ticket coaching services

Keep refining your offers. Continuous improvement is better than delayed perfection.
@ConvertKit Know Your Why

Ask yourself: What's the dent you want to make in the universe? And why?

Let your why guide every decision and fuel your passion for building a business.

The two most important days in your life are the day you are born and the day you find out why. Image
@ConvertKit The path to a profitable empire is paved with systems, self-care, and a relentless commitment to creating value.

Consistently deliver targeted content that resonates with your audience.

By mastering the art of monetizing your following, you'll unlock freedom and fulfillment.
@ConvertKit Want to learn more of these tips and my best practices (for free)?

Join my 107,000+ newsletter subscribers here:

founderos.com/newsletter
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More from @matt_gray_

Jan 2
A quote I can't stop thinking about:

"The ability to focus is becoming the scarcest commodity of the 21st century." — Cal Newport

10 steps to protect your focus in 2025 (my deep work routine): Image
Eliminate Distractions

Block off 4 hours a day to be completely distraction-free.

Here's why this matters:

• Turn off your phone
• Eliminate all notifications
• 1 hour of deep work > 8 hours of shallow work

Your ability to do deep work will separate you from 99% of people. Image
Reduce Multitasking

Multitasking is a myth.

The brain can't effectively focus on multiple things at once.

When you try to multitask, your productivity drops by 40%.

Want to get more done in less time? Do one thing at a time, with full focus.
Read 12 tweets
Jan 1
There’s never been an easier time in history to make $1,000,000.

Sadly, most people think this takes years to achieve.

Here’s how to build a 7-figure personal brand by March 1st, 2025: Image
Today, I’m going to break down the system that has helped me attract 2.5 million followers over the last 3 years:

• Working 4 hours per day
• Traveling the world
• Building multiple 7 & 8-figure businesses

Here's exactly how to build it, step by step…
Start by developing your unique creator positioning.

Your positioning needs to:

• Own one word in your customer's mind
• Solve one specific problem
• Stand out in a crowded market

For me, that word is "systems."
Read 11 tweets
Dec 29, 2024
The most profitable skill to master in 2025:

Copywriting.

Here are 10 rules the top 1% of copywriters live by: Image
Tangible > Intangible

We want someone to visualize what we’re writing.

Intangible: “I will help you make more money”
Tangible: "I will help you make 100k/mo while working 4 hours/day from your laptop in Bali"

See the difference? We can picture the second one.
Write Like You Talk

Your writing should sound like you’re chatting with a friend.

Pro tip: Check your work by reading it out loud.

It helps catch the awkward phrases you wouldn’t say in a normal conversation.

When you sound human, people trust you more.
Read 12 tweets
Dec 28, 2024
I’m 35.

When I was young, I used to think reflecting was a complete waste of time.

Now? It’s one of my most important habits.

Here are 8 of the most impactful lessons I learned in 2024: Image
Insane Simplicity Scales

Complexity kills momentum. Having insanely simple:

• Systems
• Operations
• Design

…leads to 10X growth.

The more you can simplify, the faster you can scale.
Family Can Be Your Best Business Asset

Bringing on my sister Claire as Chief of Staff was the best hiring decision I made in 2024.

It transformed my business.

Finding the right family member to work with creates an unmatched level of trust and alignment. Image
Read 10 tweets
Dec 26, 2024
I used to be depressed, broke, and anxious.

Now, I only work 4 hours per day, travel the world, and make $1.16 million dollars every month.

10 habits that transformed my life: Image
Say No by Default

Your time's precious: don't give it to people who don't deserve it.

Especially to Energy Vampires who drain your energy.

Conquer FOMO and put yourself first - my rule of thumb is if it's not a f*ck yes, it's a no.
Morning Routine

Your routine doesn't need to be 4 hours long or involve a cold plunge - just nail the basics:

• No phone first thing
• A small win early (e.g. light exercise)
• Mind primed for deep work (e.g. by journaling)

Your morning is the stretching before the sprint. Image
Read 12 tweets
Dec 21, 2024
Procrastination is the worst disease of the 21st century.

9 proven systems to beat it forever: Image
Eat The Frog

Tackle your big, hairy project early and often.

• Builds momentum rapidly
• Leverages your peak performance
• Ensure you complete your high-impact, important work

The biggest drain on your energy: Falling asleep knowing you failed to tackle a big project.
Prepare The Day Before

Preparing for the day lets you engage the day quickly.

Before sleeping:

• Choose 1 major project
• Brain dump 8 top-of-mind thoughts
• Write out and prioritize 4-5 mini-tasks

Wake up, read your notes, and immediately sprint into action. Image
Read 11 tweets

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