MATT GRAY Profile picture
May 4, 2024 11 tweets 4 min read Read on X
I make $12,800,000 every year from my personal brand.

I've cracked more algorithms than I can count.

Here's my exact blueprint to grow and monetize any audience without sounding like a sellout: Image
Attention Is the New Oil

Your online brand is the pipeline. Your content is the fuel that drives engagement and growth.

Master the art of capturing and monetizing attention to build a thriving business empire.

If you can't capture their attention, you can't sell them anything.
Take a page from the playbooks of MrBeast, Logan Paul, and The Rock.

They leveraged their personal brands to build highly profitable businesses.

They've monetized their influence by fostering deep connections with their audiences.

Selling boils down to building relationships. Image
Introducing your proven roadmap to building a profitable empire:

• Audience (confidence, content, tech, team)
• Monetization (offer, product, market fit)
• Impact (your why)

Follow this plan to architect a business that you love, and you'll never work a day in your life.
Master the Art of Audience Growth

• Carve out a niche
• Identify your ideal customer avatar
• Understand their pain points and interests

Create content that speaks to their needs and establishes you as an authority.

Give people what they want, and they'll keep coming back.
Create Mind-Blowing Content

• Drop massive value bombs
• Leverage storytelling to forge deep connections
• Add a human touch with your journey, struggles, and triumphs

The key to reaching a broader audience is to meet them where they are on their preferred platforms.
As You Rise, Plan To Monetize

Identify the products or offers that align with your expertise.

Develop a sales funnel that drives your audience from social media to your newsletter.

Your @convertkit email list is your best insurance against social media trends and changes.
@ConvertKit Create a Range of Offerings

Have products to cater to the needs and budgets of your audience:

• Free content
• Low-ticket products
• Exclusive communities
• High-ticket coaching services

Keep refining your offers. Continuous improvement is better than delayed perfection.
@ConvertKit Know Your Why

Ask yourself: What's the dent you want to make in the universe? And why?

Let your why guide every decision and fuel your passion for building a business.

The two most important days in your life are the day you are born and the day you find out why. Image
@ConvertKit The path to a profitable empire is paved with systems, self-care, and a relentless commitment to creating value.

Consistently deliver targeted content that resonates with your audience.

By mastering the art of monetizing your following, you'll unlock freedom and fulfillment.
@ConvertKit Want to learn more of these tips and my best practices (for free)?

Join my 107,000+ newsletter subscribers here:

founderos.com/newsletter
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More from @matt_gray_

Sep 13
How to brand yourself in 30 days (without selling your soul):
The Old Game Is Dead

I've spent $1.4M testing what doesn't work:

• Paid ads → 83% ROI decrease
• PR firms → $30K for zero sales
• Press features → 72-hour spikes
• Chasing algorithms → Endless pivots
• Networking events → Surface connections

2025 winners aren't buying media. They're becoming it.Image
The Media Takeover

Look at the numbers:

• Elon Musk: 193M followers vs. Tesla: 20M
• Tim Cook: 14M followers vs. Apple: 9.6M
• Richard Branson: 12.3M followers vs. Virgin: 667K

Yet 97% of founders are still playing by outdated rules.
Read 19 tweets
Sep 11
Most founders stay broke because they get trapped by these 8 deadly patterns.

I was stuck in every single one of them for years.

Here's what's keeping you small:
1.  Procrastination → Do It Dirty

Perfect is the enemy of profit.

I used to spend 3 weeks perfecting a single post.

Meanwhile, my competitor launched 15 "messy" posts and made $30,000.

Done is better than perfect.

Launch the draft. Image
2.  Imposter Syndrome → Scared = Ready

That knot in your stomach isn't fear.

It's excitement disguised as terror.

When I was scared to launch my first course, a mentor told me:

"If you're not embarrassed by your first version, you launched too late."

Fear is just readiness wearing a disguise.Image
Read 10 tweets
Aug 30
The great founder extinction is coming.

I've identified 3 types of founders.

Only one survives the AI revolution.

Here's the brutal truth about which one you are:
The Ghost Founder (97% - Going Extinct)

These founders are invisible behind their companies.

No personal brand.

No systems.

No leverage.

When AI automates their core business functions, they have nothing left.

They built companies that could replace them.

Now AI will. Image
The Personality Founder (2% - Temporarily Safe)

These founders ARE their brand.

High visibility. Big following. Constant content.

But they're trapped in the content hamster wheel.

They can't systemize because they ARE the system.

When they burn out (and they will), it all collapses.Image
Read 11 tweets
Aug 27
I'm going to tell you things that will make you uncomfortable.

Things that financial advisors won't say because they'd lose clients.

But after building a multi-million dollar portfolio, I've learned these truths the hard way:
Focus On Making More, Not Saving More.

Cutting $5 lattes won't make you rich.

Adding $5,000 monthly income will.

I went from broke to millionaire by obsessing over revenue, not reducing expenses. Image
Index Funds Won't Make You Rich

8% annual returns are mediocre when you factor in inflation and currency debasement.

The wealthy start businesses, not become employees earning "safe" returns.

I make more in one month from my businesses than most make in a decade from index funds.

Build equity. Own assets. Stop being a passenger.Image
Read 17 tweets
Aug 17
I retired at 34 with $13.8M in annual revenue.

But I could have retired at 25 if I'd started these habits earlier.

Here's what separates future millionaires from everyone else:
Stop Working Jobs Sooner

After one year, a 9-5 holds you back:

• Creativity gets crushed
• Risk of layoffs increases
• Income caps at salary limits
• Learning stops after 90 days

Get a job to learn skills, then use those skills to build equity.

I spent 3 years in corporate learning systems.

Then I applied those systems to build my own companies.

Employment is education, not a destination.Image
Build Businesses, Not Side Hustles

"Side hustle" creates a part-time mindset and a lack of urgency.

Instead: Go all in.

Build with intensity to provide for you in 3 months, not 3 decades.

I see founders dabble for years, making $500/month.

Meanwhile, others go full-time and hit $50,000/month in 6 months.

Commitment level determines success speed.Image
Read 14 tweets
Aug 14
Four years ago, I discovered the habit that changed everything.

Not meditation. Not exercise. Not networking.

Journaling.

But not the way you think.

I've tested 1,000+ prompts and journaled 1,460 days straight.

Here are the 5 prompts that built a $13.8M business: Image
One day, a random valet at a hotel in LA changed my life forever.

I was walking to my usual cafe when I stopped to chat with this guy about my sobriety journey.

He'd been sober for 30 years.

Looked me dead in the eye and said: "You need to read The Artist's Way."

That book introduced me to morning pages.

Three pages of unfiltered writing every morning.

Nine weeks later, I discovered thoughts I didn't even know I had.

Realized I was masking my unhappiness with work that looked successful but felt soul-sucking.

That morning routine became the foundation of everything that followed.Image
The 5-Minute Morning Brain Dump

Here's how I start every day:

Wake up naturally.

No alarm.

Grab my iced Americano and walk.

Sit at my computer by 7:30 AM.

Write for exactly 5 minutes.

The question that started it all: "What's trying to surface in my mind today?"

No filter.

No editing.

Just raw thoughts on paper.

This single habit led to the insights that built my $13,800,000 portfolio.Image
Read 10 tweets

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