MATT GRAY Profile picture
May 4, 2024 11 tweets 4 min read Read on X
I make $12,800,000 every year from my personal brand.

I've cracked more algorithms than I can count.

Here's my exact blueprint to grow and monetize any audience without sounding like a sellout: Image
Attention Is the New Oil

Your online brand is the pipeline. Your content is the fuel that drives engagement and growth.

Master the art of capturing and monetizing attention to build a thriving business empire.

If you can't capture their attention, you can't sell them anything.
Take a page from the playbooks of MrBeast, Logan Paul, and The Rock.

They leveraged their personal brands to build highly profitable businesses.

They've monetized their influence by fostering deep connections with their audiences.

Selling boils down to building relationships. Image
Introducing your proven roadmap to building a profitable empire:

• Audience (confidence, content, tech, team)
• Monetization (offer, product, market fit)
• Impact (your why)

Follow this plan to architect a business that you love, and you'll never work a day in your life.
Master the Art of Audience Growth

• Carve out a niche
• Identify your ideal customer avatar
• Understand their pain points and interests

Create content that speaks to their needs and establishes you as an authority.

Give people what they want, and they'll keep coming back.
Create Mind-Blowing Content

• Drop massive value bombs
• Leverage storytelling to forge deep connections
• Add a human touch with your journey, struggles, and triumphs

The key to reaching a broader audience is to meet them where they are on their preferred platforms.
As You Rise, Plan To Monetize

Identify the products or offers that align with your expertise.

Develop a sales funnel that drives your audience from social media to your newsletter.

Your @convertkit email list is your best insurance against social media trends and changes.
@ConvertKit Create a Range of Offerings

Have products to cater to the needs and budgets of your audience:

• Free content
• Low-ticket products
• Exclusive communities
• High-ticket coaching services

Keep refining your offers. Continuous improvement is better than delayed perfection.
@ConvertKit Know Your Why

Ask yourself: What's the dent you want to make in the universe? And why?

Let your why guide every decision and fuel your passion for building a business.

The two most important days in your life are the day you are born and the day you find out why. Image
@ConvertKit The path to a profitable empire is paved with systems, self-care, and a relentless commitment to creating value.

Consistently deliver targeted content that resonates with your audience.

By mastering the art of monetizing your following, you'll unlock freedom and fulfillment.
@ConvertKit Want to learn more of these tips and my best practices (for free)?

Join my 107,000+ newsletter subscribers here:

founderos.com/newsletter
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More from @matt_gray_

Feb 20
Seth Godin once said:

“People do not buy goods and services. They buy relations, stories, and magic.”

Here’s how to make your brand so simple strangers can’t help but buy from you: Image
Look at the most successful brands:

• Apple - "Think Different"
• Louis Vuitton - "The Art of Travel"
• Tesla - "Accelerate sustainable transport"

They're beautiful because they're simple.
In essence, there are only 2 reasons people don't buy from you:

1. They don't want what you sell
2. They don't trust you

Simplicity solves both.
Read 12 tweets
Feb 19
The ultimate growth hack is growing a personal brand.

Here’s how I scaled mine to 2.5 million followers without burning out: Image
Building your personal brand sustainably comes down to 3 core principles:

1. Realize you can't build a personal brand on your own
2. Learn how to delegate
3. Define your vision and hire weapons

Let’s dive in:
Realize You Can’t Do It Alone

Here’s what you need to do:

1. Track everything you do for 2 weeks
2. Categorize your activities into $10, $100, $1,000, and $10,000/hour tasks
3. Make a "stop doing" list
4. Start small with delegation

Ruthlessly eliminate anything below $1k/hr. Image
Read 10 tweets
Feb 16
Steve Jobs once said:

“Do not try to do everything. Do one thing well.”

Here’s how to become the Apple of your niche: Image
Own Your Story

Forget your sophisticated marketing plan. Your story is your strategy.

Build one infused with your:

• Mission
• Values
• Vision

Weave this into every facet of your business (content, sales, hiring).
Build Your Content IP

Create copy that is associated with your brand.

Some of mine include:

• Content GPS
• Content Waterfall System
• Personal Media Company

These are words that you own in your audience’s mind.
Read 9 tweets
Feb 15
Everybody on earth is capable of making $1,000,000/year online.

Sadly, most people overcomplicate their sales process.

Here are the 7 reasons people will never buy from you (and how to fix it): Image
Your Product Lacks Quality

Quality is the ultimate pattern interrupt.

The world is only getting noisier. What that means:

• Persuasive marketing is harder than ever
• Word of mouth is more important than ever

It's never been more important to obsess over product quality. Image
Your Design Is Confusing

Taste is the ultimate competitive advantage.

Great taste isn't something you have. It's something you build.

Whenever you come across a design that stuns you, save it on Instagram, X, or your phone.

Build a mood board. Then, emulate it for your brand.
Read 9 tweets
Feb 13
How I work 4 hours a day traveling the world (running a team of 36 people): Image
If you thought of someone making 7-figures a month, how long would you guess they were working?

Most would guess 12-14 hours a day.

I am doing the complete opposite.

I’m on track to make 8-figures this year and only work 4 hours a day on my businesses.
But it wasn’t always like this.

I once believed in the mantra of hustling 24/7.

When I was 22, I ran a coding boot camp in Canada where I was working 15-hour days.

I was running myself into the ground… Image
Read 15 tweets
Feb 9
This quote from Jim Rohn hit me hard:

"We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.''

Here's how to build your dream business (without sacrificing your freedom): Image
Most entrepreneurs believe that to succeed, they must endure endless hustle, stress, and burnout.

They sacrifice their health, relationships, and passions only to end up with a business they resent.

But what if there was a better way? A path of less resistance? Image
The ‘secret’ lies in building a personal brand.

It unlocks the holy grail of entrepreneurship:

A business that fuels your lifestyle instead of consuming it.

Imagine having the freedom to work from anywhere, on your own terms, while your business grows on autopilot.
Read 11 tweets

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