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MATT GRAY

@matt_gray_

May 4, 2024 • 11 tweets • 4 min read • Read on X

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I make $12,800,000 every year from my personal brand.

I've cracked more algorithms than I can count.

Here's my exact blueprint to grow and monetize any audience without sounding like a sellout:

Attention Is the New Oil

Your online brand is the pipeline. Your content is the fuel that drives engagement and growth.

Master the art of capturing and monetizing attention to build a thriving business empire.

If you can't capture their attention, you can't sell them anything.

Take a page from the playbooks of MrBeast, Logan Paul, and The Rock.

They leveraged their personal brands to build highly profitable businesses.

They've monetized their influence by fostering deep connections with their audiences.

Selling boils down to building relationships.

Introducing your proven roadmap to building a profitable empire:

• Audience (confidence, content, tech, team)
• Monetization (offer, product, market fit)
• Impact (your why)

Follow this plan to architect a business that you love, and you'll never work a day in your life.

Master the Art of Audience Growth

• Carve out a niche
• Identify your ideal customer avatar
• Understand their pain points and interests

Create content that speaks to their needs and establishes you as an authority.

Give people what they want, and they'll keep coming back.

Create Mind-Blowing Content

• Drop massive value bombs
• Leverage storytelling to forge deep connections
• Add a human touch with your journey, struggles, and triumphs

The key to reaching a broader audience is to meet them where they are on their preferred platforms.

As You Rise, Plan To Monetize

Identify the products or offers that align with your expertise.

Develop a sales funnel that drives your audience from social media to your newsletter.

Your @convertkit email list is your best insurance against social media trends and changes.

@ConvertKit Create a Range of Offerings

Have products to cater to the needs and budgets of your audience:

• Free content
• Low-ticket products
• Exclusive communities
• High-ticket coaching services

Keep refining your offers. Continuous improvement is better than delayed perfection.

@ConvertKit Know Your Why

Ask yourself: What's the dent you want to make in the universe? And why?

Let your why guide every decision and fuel your passion for building a business.

The two most important days in your life are the day you are born and the day you find out why.

@ConvertKit The path to a profitable empire is paved with systems, self-care, and a relentless commitment to creating value.

Consistently deliver targeted content that resonates with your audience.

By mastering the art of monetizing your following, you'll unlock freedom and fulfillment.

@ConvertKit Want to learn more of these tips and my best practices (for free)?

Join my 107,000+ newsletter subscribers here:

founderos.com/newsletter

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More from @matt_gray_

MATT GRAY

@matt_gray_

May 8

If you don’t know how to sell, you’ll never be wealthy.

Here are 7 principles that will help you master the art of sales:

Do It Yourself First

Too many founders hire closers before they've built out a sales process.

You need to create your OWN script through trial and error, and only delegate once you can consistently close at 30%+ yourself.

You can't lead what you don't understand.

Lead With Curiosity

Most salespeople start by talking about themselves.

Instead, ask open-ended questions:

• "Tell me about your current situation"
• "What made you book this call today?"

And really listen. Make the call about the prospect.

Read 10 tweets

MATT GRAY

@matt_gray_

May 7

I make $1.1M/month working 4 hours a day.

But my greatest achievement isn't money – it's building a business that brings me peace.

Here's how to create yours:

Optimize for Peace of Mind

The true measure of success: how well you sleep at night.

Most businesses are designed to maximize profit at the expense of your sanity.

Instead, ruthlessly:

• Eliminate people that create anxiety in your life
• Remove distractions that fragment your attention
• Delete tasks that don't move your business forward

I've fired clients worth $200,000 because they disrupted my peace.

Your mental clarity is worth more than any contract.

Dial Up The Fun

The secret nobody tells you: successful businesses are playgrounds, not prisons.

I deliberately inject joy into everything:

• Team meetings start with wins, not problems
• Hard challenges become creative adventures
• Every process is designed for enjoyment first

Before starting any difficult task, ask: "How could this be fun?"

A business built on drudgery is already dying.

Read 12 tweets

MATT GRAY

@matt_gray_

Apr 30

Mark Zuckerberg once said:

"The greatest risk in life is not taking one."

Here’s how to build a profitable one-person business (in 90 days):

Most founders become prisoners—starting for freedom, but ending up with:

• 12-hour workdays
• Constant firefighting
• Zero time for themselves

True entrepreneurship is designing a system that works WITHOUT you.

Here’s how to do it:

Master Your Four Ws

Always have these in the back of your mind. For true freedom, you need to control:

• WHO you work with
• WHAT you work on
• WHERE you work
• WHEN you work

As soon as you crack all 4, you’re unlocked founder freedom.

Read 9 tweets

MATT GRAY

@matt_gray_

Apr 27

Everyone with a laptop should earn $1,000,000 per year.

Sadly, most people don’t know where to start.

Here’s the playbook to build a 7-figure offer stack in the next 60 days:

First, understand this:

Your offer stack is EVERYTHING. It’s the sequence that guides prospects through your funnel.

Most founders obsess over their product—but how you frame & structure your offer is what drives predictable, repeatable revenue.

Here’s everything you need to think about:

Landing Page

High-converting landing pages pre-qualify your ideal buyers. The magic formula:

• Ultra-specific headline (speak to ONE problem)
• 3-5 bullet points of pure value
• Clear, singular call-to-action

Your page should promise exactly what your ideal customer needs.

Read 11 tweets

MATT GRAY

@matt_gray_

Apr 26

The cost of distraction is the life you could have lived.

If you suffer from a short attention span, read this.

My Deep Work routine:

Block Sacred Hours

I protect 7am-11am for focused creation—no exceptions.

During these hours, my phone is off and I'm unreachable.

4 hours of deep work ALWAYS achieve more than 8-12 hours of shallow, distracted effort.

Prepare The Mind

Before deep work, I spend 10 minutes meditating to clear my mind.

It primes my brain for focused thinking by reducing mental chatter.

Clear mind, clear vision, clear results.

Read 11 tweets

MATT GRAY

@matt_gray_

Apr 20

I’m obsessed with mental models.

But when I was young, I wasted years drinking, working way too hard, and optimizing for things that didn’t matter.

Learn from my mistakes.

16 mental models I wish I knew earlier:

Wabi-Sabi

This Japanese concept celebrates the beauty in imperfection.

Always be authentic. Share the wins, losses, and everything in between.

Before my first business took off, I was drowning in $30K of debt and battling daily panic attacks.

That struggle was part of my journey.

Obsession Beats Talent Every Time

The founders who win aren't the most talented—they're the ones who show up religiously.

When you're truly obsessed with your craft, your audience feels that energy. It's magnetic.

Passion trumps natural ability in the marathon of building a brand.