Thread by @matt_gray_

In 2023, I made $8.7 million.

Most people make building wealth too complicated.

Here’s my simple 7-step system to build a fortune using any business idea:

Pick One Way to Acquire Wealth

I like the Ikigai exercise to help you get started.

Identify:

• What you love
• What you can be paid for
• What can help the world
• What you are good at

Don’t underestimate the connection between wealth and your inner peace.

Choose One Avenue to Wealth Creation

One major problem people run into today is a lack of decisive action in their lives.

They do too many things and none well - a path to mediocrity and burnout.

You must focus your time, energy, and bandwidth on one thing – a North Star.

Determine Your Ideal Client Avatar

Whether you’re selling coffee mugs or a 5-figure service, you need to know who your target audience is.

Effective founders iterate until they find the person whom their offer was made for.

When you try to sell to everyone, you sell to no one.

Craft a Client Journey Map

Create a map that you can guide your client through.

The map then needs to be optimized with systems that create better workflow and delivery of a quality product.

The difference between a smooth company and a bankrupt one is having no map.

Systemize Your Business at Key Intervals

A client’s journey is a cycle.

Focus on these stages to gain clarity:

• Purchase
• Onboarding
• Adoption
• Retention
• Expansion
• Referral

If you can’t optimize these areas of your business, you’re going to drown.

Pick One Channel

The best way to find clients is a personal brand.

To start growing yours, you need content.

Here are the 2 best platforms to start creating on:

• X
• LinkedIn (if I had to choose one, I’d choose this)

Attention is the oil and your brand is the vehicle.

Build a Strategic Framework For Business Performance

Everything you do as an entrepreneur needs to have a system.

• Outreach
• Product development
• Marketing

I just worked on this for hours with my good friend @aliabdaal

@AliAbdaal Build an Amazing Product

All of these systems mean nothing if your product fails.

Everything you do as a business owner comes down to a quality product. A good product creates:

• Referrals
• Income
• Buzz around your company

A bad product will drive you into the ground.

@AliAbdaal Overcome Your Own Limiting Beliefs

As a founder, it’s essential that you are always evolving.

Your biggest bottleneck is your own limiting beliefs about how much you are worth.

Once you build a quality product, the next step is to know how much it (and you) are truly worth.