MATT GRAY Profile picture
May 22, 2024 10 tweets 4 min read Read on X
In 2023, I made $8.7 million.

Most people make building wealth too complicated.

Here’s my simple 7-step system to build a fortune using any business idea: Image
Pick One Way to Acquire Wealth

I like the Ikigai exercise to help you get started.

Identify:

• What you love
• What you can be paid for
• What can help the world
• What you are good at

Don’t underestimate the connection between wealth and your inner peace.
Choose One Avenue to Wealth Creation

One major problem people run into today is a lack of decisive action in their lives.

They do too many things and none well - a path to mediocrity and burnout.

You must focus your time, energy, and bandwidth on one thing – a North Star.
Determine Your Ideal Client Avatar

Whether you’re selling coffee mugs or a 5-figure service, you need to know who your target audience is.

Effective founders iterate until they find the person whom their offer was made for.

When you try to sell to everyone, you sell to no one.
Craft a Client Journey Map

Create a map that you can guide your client through.

The map then needs to be optimized with systems that create better workflow and delivery of a quality product.

The difference between a smooth company and a bankrupt one is having no map.
Systemize Your Business at Key Intervals

A client’s journey is a cycle.

Focus on these stages to gain clarity:

• Purchase
• Onboarding
• Adoption
• Retention
• Expansion
• Referral

If you can’t optimize these areas of your business, you’re going to drown.
Pick One Channel

The best way to find clients is a personal brand.

To start growing yours, you need content.

Here are the 2 best platforms to start creating on:

• X
• LinkedIn (if I had to choose one, I’d choose this)

Attention is the oil and your brand is the vehicle.
Build a Strategic Framework For Business Performance

Everything you do as an entrepreneur needs to have a system.

• Outreach
• Product development
• Marketing

I just worked on this for hours with my good friend @aliabdaal
@AliAbdaal Build an Amazing Product

All of these systems mean nothing if your product fails.

Everything you do as a business owner comes down to a quality product. A good product creates:

• Referrals
• Income
• Buzz around your company

A bad product will drive you into the ground.
@AliAbdaal Overcome Your Own Limiting Beliefs

As a founder, it’s essential that you are always evolving.

Your biggest bottleneck is your own limiting beliefs about how much you are worth.

Once you build a quality product, the next step is to know how much it (and you) are truly worth.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with MATT GRAY

MATT GRAY Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @matt_gray_

Jun 28
How to monetize your expertise (without selling your soul):
The Expertise Paradox

Most experts are broke.

They have incredible knowledge but no system to monetize it.

Meanwhile, mediocre people with systems make millions.

Knowledge without systems is just expensive hobbies. Image
My Expertise Transformation Story

2017: Built my first system, hit $5,000/month

2021: Systemized everything, reached $150,000/month

2024: Founder OS generates $464,000/month

Same expertise. Different systems. Image
Read 17 tweets
Jun 26
How I replaced 15 employees with AI (and increased revenue 200%):
The Great Reset Is Here

Traditional jobs are disappearing faster than new ones are being created.

But AI isn't your enemy.

It's your greatest opportunity.

The founders who win are the ones who use AI to build, not fear it. Image
My AI Transformation Story

18 months ago, I had a team of 40 people.

Today, I have 25 people generating 200% more revenue.

What changed? I replaced humans with AI in these roles:

• Copywriter
• Offer Strategist
• Executive Assistant
• Email Sequence Writer

AI doesn't replace humans. It replaces human tasks.Image
Read 15 tweets
Jun 18
How to build a profitable personal brand (in just 30 days):
The Old Game Is Dead

Stop playing by outdated rules:

• Paying for ads → Diminishing returns
• Chasing algorithms → Constant anxiety
• Hiring PR firms → Speaking someone else's words
• Press features → Temporary spikes
• Networking events → Surface-level connections

The new game: Become the media company.Image
You = The Media Company

Most founders still don't get it:

• Media companies own their distribution
• Media companies control their narrative
• Media companies create intellectual property
• Media companies build loyal audiences
• Media companies monetize attention

Stop acting like a guest on someone else's platform.Image
Read 10 tweets
Jun 15
I make $1.1M per month while taking 4-day weekends.

Here's how to build a business that runs without you:
Systems > Hustle

Most founders are stuck working IN their business instead of ON it.

They chase growth through brute force when they should be building systems.

The simple truth:

• You don't need to work harder
• You don't need more hours
• You don't need more motivation

You need systems that run without you.

The difference between a job and a business is whether it works when you don't.
The AED Framework

This is the exact system I use to remove myself from operations:

• AUTOMATE what's repetitive
• ELIMINATE what's unnecessary
• DELEGATE what's not in your zone of genius

When something lands on your plate, run it through this filter immediately.

Your most valuable resource isn't money, it's your attention.Image
Read 8 tweets
Jun 11
How to sell (without feeling salesy):
Why Most Founders Hate Selling

After studying 300+ founder sales processes, I discovered why most hate selling:

• They use manipulative tactics that leave them feeling like they need a shower
• They focus on transactions (getting the sale) instead of transformations (changing lives)
• They separate valuable content from offers, creating a jarring disconnect
• They apologize for asking for money
• They treat selling as necessary evil instead of natural conclusion of helping

Your discomfort with selling isn't just costing you sleep, it's costing you millions.Image
The Ethical Wealth Formula That Changed Everything

(Value First × Trust Building) × Authentic Positioning
———————————————————
Frequency of Asks × Pressure Tactics

This isn't abstract theory. It's practical math:

• Increase the numerator: deliver more value, build more trust, position more authentically
• Decrease the denominator: reduce frequency of asks, eliminate pressure tactics
• Watch revenue soar while your integrity remains intact

Ethical doesn't mean unprofitable. It means sustainable.Image
Read 15 tweets
Jun 8
I generate $264,000 per month from content.

Not luck. Not grinding 80-hour weeks. Not spending millions on ads.

A proven system that converts attention into cash.

Here's exactly how:
Most founders are throwing money away.

I spent $487,000 testing content strategies over 3 years.

Here's what doesn't work:

• Posting whenever you "feel creative"
• Random "inspiration" posts with no strategic direction
• Chasing followers, likes, and comments while your bank account stays empty

Content without direction isn't just noise, it's expensive waste.Image
The Content GPS System That Changed Everything

After helping 732 founders transform content into cash machines, I've distilled it to three elements:

• G: Goals (specific revenue outcomes for each piece)
• P: Pillars (core themes that position you as authority)
• S: Systems (automated processes that run without constant input)

This is your 24/7 revenue engine on autopilot.Image
Read 19 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(