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MATT GRAY

@matt_gray_

May 22, 2024 • 10 tweets • 4 min read • Read on X

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In 2023, I made $8.7 million.

Most people make building wealth too complicated.

Here’s my simple 7-step system to build a fortune using any business idea:

Pick One Way to Acquire Wealth

I like the Ikigai exercise to help you get started.

Identify:

• What you love
• What you can be paid for
• What can help the world
• What you are good at

Don’t underestimate the connection between wealth and your inner peace.

Choose One Avenue to Wealth Creation

One major problem people run into today is a lack of decisive action in their lives.

They do too many things and none well - a path to mediocrity and burnout.

You must focus your time, energy, and bandwidth on one thing – a North Star.

Determine Your Ideal Client Avatar

Whether you’re selling coffee mugs or a 5-figure service, you need to know who your target audience is.

Effective founders iterate until they find the person whom their offer was made for.

When you try to sell to everyone, you sell to no one.

Craft a Client Journey Map

Create a map that you can guide your client through.

The map then needs to be optimized with systems that create better workflow and delivery of a quality product.

The difference between a smooth company and a bankrupt one is having no map.

Systemize Your Business at Key Intervals

A client’s journey is a cycle.

Focus on these stages to gain clarity:

• Purchase
• Onboarding
• Adoption
• Retention
• Expansion
• Referral

If you can’t optimize these areas of your business, you’re going to drown.

Pick One Channel

The best way to find clients is a personal brand.

To start growing yours, you need content.

Here are the 2 best platforms to start creating on:

• X
• LinkedIn (if I had to choose one, I’d choose this)

Attention is the oil and your brand is the vehicle.

Build a Strategic Framework For Business Performance

Everything you do as an entrepreneur needs to have a system.

• Outreach
• Product development
• Marketing

I just worked on this for hours with my good friend @aliabdaal

@AliAbdaal Build an Amazing Product

All of these systems mean nothing if your product fails.

Everything you do as a business owner comes down to a quality product. A good product creates:

• Referrals
• Income
• Buzz around your company

A bad product will drive you into the ground.

@AliAbdaal Overcome Your Own Limiting Beliefs

As a founder, it’s essential that you are always evolving.

Your biggest bottleneck is your own limiting beliefs about how much you are worth.

Once you build a quality product, the next step is to know how much it (and you) are truly worth.

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More from @matt_gray_

MATT GRAY

@matt_gray_

Feb 20

Seth Godin once said:

“People do not buy goods and services. They buy relations, stories, and magic.”

Here’s how to make your brand so simple strangers can’t help but buy from you:

Look at the most successful brands:

• Apple - "Think Different"
• Louis Vuitton - "The Art of Travel"
• Tesla - "Accelerate sustainable transport"

They're beautiful because they're simple.

In essence, there are only 2 reasons people don't buy from you:

1. They don't want what you sell
2. They don't trust you

Simplicity solves both.

Read 12 tweets

MATT GRAY

@matt_gray_

Feb 19

The ultimate growth hack is growing a personal brand.

Here’s how I scaled mine to 2.5 million followers without burning out:

Building your personal brand sustainably comes down to 3 core principles:

1. Realize you can't build a personal brand on your own
2. Learn how to delegate
3. Define your vision and hire weapons

Let’s dive in:

Realize You Can’t Do It Alone

Here’s what you need to do:

1. Track everything you do for 2 weeks
2. Categorize your activities into $10, $100, $1,000, and $10,000/hour tasks
3. Make a "stop doing" list
4. Start small with delegation

Ruthlessly eliminate anything below $1k/hr.

Read 10 tweets

MATT GRAY

@matt_gray_

Feb 16

Steve Jobs once said:

“Do not try to do everything. Do one thing well.”

Here’s how to become the Apple of your niche:

Own Your Story

Forget your sophisticated marketing plan. Your story is your strategy.

Build one infused with your:

• Mission
• Values
• Vision

Weave this into every facet of your business (content, sales, hiring).

Build Your Content IP

Create copy that is associated with your brand.

Some of mine include:

• Content GPS
• Content Waterfall System
• Personal Media Company

These are words that you own in your audience’s mind.

Read 9 tweets

MATT GRAY

@matt_gray_

Feb 15

Everybody on earth is capable of making $1,000,000/year online.

Sadly, most people overcomplicate their sales process.

Here are the 7 reasons people will never buy from you (and how to fix it):

Your Product Lacks Quality

Quality is the ultimate pattern interrupt.

The world is only getting noisier. What that means:

• Persuasive marketing is harder than ever
• Word of mouth is more important than ever

It's never been more important to obsess over product quality.

Your Design Is Confusing

Taste is the ultimate competitive advantage.

Great taste isn't something you have. It's something you build.

Whenever you come across a design that stuns you, save it on Instagram, X, or your phone.

Build a mood board. Then, emulate it for your brand.

Read 9 tweets

MATT GRAY

@matt_gray_

Feb 13

How I work 4 hours a day traveling the world (running a team of 36 people):

If you thought of someone making 7-figures a month, how long would you guess they were working?

Most would guess 12-14 hours a day.

I am doing the complete opposite.

I’m on track to make 8-figures this year and only work 4 hours a day on my businesses.

But it wasn’t always like this.

I once believed in the mantra of hustling 24/7.

When I was 22, I ran a coding boot camp in Canada where I was working 15-hour days.

I was running myself into the ground…

Read 15 tweets

MATT GRAY

@matt_gray_

Feb 9

This quote from Jim Rohn hit me hard:

"We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.''

Here's how to build your dream business (without sacrificing your freedom):

Most entrepreneurs believe that to succeed, they must endure endless hustle, stress, and burnout.

They sacrifice their health, relationships, and passions only to end up with a business they resent.

But what if there was a better way? A path of less resistance?

The ‘secret’ lies in building a personal brand.

It unlocks the holy grail of entrepreneurship:

A business that fuels your lifestyle instead of consuming it.

Imagine having the freedom to work from anywhere, on your own terms, while your business grows on autopilot.