MATT GRAY Profile picture
May 22, 2024 10 tweets 4 min read Read on X
In 2023, I made $8.7 million.

Most people make building wealth too complicated.

Here’s my simple 7-step system to build a fortune using any business idea: Image
Pick One Way to Acquire Wealth

I like the Ikigai exercise to help you get started.

Identify:

• What you love
• What you can be paid for
• What can help the world
• What you are good at

Don’t underestimate the connection between wealth and your inner peace.
Choose One Avenue to Wealth Creation

One major problem people run into today is a lack of decisive action in their lives.

They do too many things and none well - a path to mediocrity and burnout.

You must focus your time, energy, and bandwidth on one thing – a North Star.
Determine Your Ideal Client Avatar

Whether you’re selling coffee mugs or a 5-figure service, you need to know who your target audience is.

Effective founders iterate until they find the person whom their offer was made for.

When you try to sell to everyone, you sell to no one.
Craft a Client Journey Map

Create a map that you can guide your client through.

The map then needs to be optimized with systems that create better workflow and delivery of a quality product.

The difference between a smooth company and a bankrupt one is having no map.
Systemize Your Business at Key Intervals

A client’s journey is a cycle.

Focus on these stages to gain clarity:

• Purchase
• Onboarding
• Adoption
• Retention
• Expansion
• Referral

If you can’t optimize these areas of your business, you’re going to drown.
Pick One Channel

The best way to find clients is a personal brand.

To start growing yours, you need content.

Here are the 2 best platforms to start creating on:

• X
• LinkedIn (if I had to choose one, I’d choose this)

Attention is the oil and your brand is the vehicle.
Build a Strategic Framework For Business Performance

Everything you do as an entrepreneur needs to have a system.

• Outreach
• Product development
• Marketing

I just worked on this for hours with my good friend @aliabdaal
@AliAbdaal Build an Amazing Product

All of these systems mean nothing if your product fails.

Everything you do as a business owner comes down to a quality product. A good product creates:

• Referrals
• Income
• Buzz around your company

A bad product will drive you into the ground.
@AliAbdaal Overcome Your Own Limiting Beliefs

As a founder, it’s essential that you are always evolving.

Your biggest bottleneck is your own limiting beliefs about how much you are worth.

Once you build a quality product, the next step is to know how much it (and you) are truly worth.

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More from @matt_gray_

Sep 13
How to brand yourself in 30 days (without selling your soul):
The Old Game Is Dead

I've spent $1.4M testing what doesn't work:

• Paid ads → 83% ROI decrease
• PR firms → $30K for zero sales
• Press features → 72-hour spikes
• Chasing algorithms → Endless pivots
• Networking events → Surface connections

2025 winners aren't buying media. They're becoming it.Image
The Media Takeover

Look at the numbers:

• Elon Musk: 193M followers vs. Tesla: 20M
• Tim Cook: 14M followers vs. Apple: 9.6M
• Richard Branson: 12.3M followers vs. Virgin: 667K

Yet 97% of founders are still playing by outdated rules.
Read 19 tweets
Sep 11
Most founders stay broke because they get trapped by these 8 deadly patterns.

I was stuck in every single one of them for years.

Here's what's keeping you small:
1.  Procrastination → Do It Dirty

Perfect is the enemy of profit.

I used to spend 3 weeks perfecting a single post.

Meanwhile, my competitor launched 15 "messy" posts and made $30,000.

Done is better than perfect.

Launch the draft. Image
2.  Imposter Syndrome → Scared = Ready

That knot in your stomach isn't fear.

It's excitement disguised as terror.

When I was scared to launch my first course, a mentor told me:

"If you're not embarrassed by your first version, you launched too late."

Fear is just readiness wearing a disguise.Image
Read 10 tweets
Aug 30
The great founder extinction is coming.

I've identified 3 types of founders.

Only one survives the AI revolution.

Here's the brutal truth about which one you are:
The Ghost Founder (97% - Going Extinct)

These founders are invisible behind their companies.

No personal brand.

No systems.

No leverage.

When AI automates their core business functions, they have nothing left.

They built companies that could replace them.

Now AI will. Image
The Personality Founder (2% - Temporarily Safe)

These founders ARE their brand.

High visibility. Big following. Constant content.

But they're trapped in the content hamster wheel.

They can't systemize because they ARE the system.

When they burn out (and they will), it all collapses.Image
Read 11 tweets
Aug 27
I'm going to tell you things that will make you uncomfortable.

Things that financial advisors won't say because they'd lose clients.

But after building a multi-million dollar portfolio, I've learned these truths the hard way:
Focus On Making More, Not Saving More.

Cutting $5 lattes won't make you rich.

Adding $5,000 monthly income will.

I went from broke to millionaire by obsessing over revenue, not reducing expenses. Image
Index Funds Won't Make You Rich

8% annual returns are mediocre when you factor in inflation and currency debasement.

The wealthy start businesses, not become employees earning "safe" returns.

I make more in one month from my businesses than most make in a decade from index funds.

Build equity. Own assets. Stop being a passenger.Image
Read 17 tweets
Aug 17
I retired at 34 with $13.8M in annual revenue.

But I could have retired at 25 if I'd started these habits earlier.

Here's what separates future millionaires from everyone else:
Stop Working Jobs Sooner

After one year, a 9-5 holds you back:

• Creativity gets crushed
• Risk of layoffs increases
• Income caps at salary limits
• Learning stops after 90 days

Get a job to learn skills, then use those skills to build equity.

I spent 3 years in corporate learning systems.

Then I applied those systems to build my own companies.

Employment is education, not a destination.Image
Build Businesses, Not Side Hustles

"Side hustle" creates a part-time mindset and a lack of urgency.

Instead: Go all in.

Build with intensity to provide for you in 3 months, not 3 decades.

I see founders dabble for years, making $500/month.

Meanwhile, others go full-time and hit $50,000/month in 6 months.

Commitment level determines success speed.Image
Read 14 tweets
Aug 14
Four years ago, I discovered the habit that changed everything.

Not meditation. Not exercise. Not networking.

Journaling.

But not the way you think.

I've tested 1,000+ prompts and journaled 1,460 days straight.

Here are the 5 prompts that built a $13.8M business: Image
One day, a random valet at a hotel in LA changed my life forever.

I was walking to my usual cafe when I stopped to chat with this guy about my sobriety journey.

He'd been sober for 30 years.

Looked me dead in the eye and said: "You need to read The Artist's Way."

That book introduced me to morning pages.

Three pages of unfiltered writing every morning.

Nine weeks later, I discovered thoughts I didn't even know I had.

Realized I was masking my unhappiness with work that looked successful but felt soul-sucking.

That morning routine became the foundation of everything that followed.Image
The 5-Minute Morning Brain Dump

Here's how I start every day:

Wake up naturally.

No alarm.

Grab my iced Americano and walk.

Sit at my computer by 7:30 AM.

Write for exactly 5 minutes.

The question that started it all: "What's trying to surface in my mind today?"

No filter.

No editing.

Just raw thoughts on paper.

This single habit led to the insights that built my $13,800,000 portfolio.Image
Read 10 tweets

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