RIZZ App's faceless b-roll texting TikTok video marketing MADNESS.
550,000,000 views across 15+ TikTok accounts.
With an average of 450K views per video.
...all from faceless texting over Minecraft b-roll.
Even I feel bad revealing this:
I found 15 RIZZ accounts like this one (I assume there are more):
tt@sentimental.texting, tt@normal.texts, tt@convoplug, tt@textjungle, tt@texttension, tt@textbix, tt@textcube, tt@textvox, tt@okaygesture, tt@dailytextingstoriess, tt@textsrampage, tt@wild.textsss, tt@text.hard, tt@dotexts, and tt@convohouse.
They all do videos like that:
Videos are 2 to 5 minutes long.
They use B-roll with text story overlays, either with a caption promoting the RIZZ app or a screenshot/name of the app inserted into the video:
They use various B-rolls from different games (not just Minecraft, but mostly Minecraft)...
Check out the stats and engagement on those accounts for yourself. Some are still running full steam as of TODAY:
Then I found something else:
This account, tt@textiify, is promoting another app called Astra, and it alone has 150,000,000 views…
And then I also found these accounts: tt@textfun and tt@textswildin.
Which together have 126,000,000 views. And they promote another app called Plug AI, using the same strategy:
But… the really crazy part is that if you scroll back to the beginning of those Astra and PlugAI accounts, they were originally promoting RIZZ:
So I tried digging deeper and found that Astra and PlugAI seem to be made by the same entity (even though they have different apple "developer" names):
…so my assumptions are:
1. They’re all made by the same developer (although RIZZ seems to be from a different one), or
2. They’re buying those from some on-demand service (pay-per-video), or
3. Those accounts are run by independent "creators" (hustlers) or
4. ?
Crazy strategy. Similar to this one from Humans Anonymous. & seems like it’s still working today...
I know you tell everyone you’re “FOMO-proof”, but trust me you really don’t want to miss on any these growth strategies & hacks...
So make sure to follow @iamgdsa
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