Guillaume Profile picture
Sep 11, 2024 13 tweets 4 min read Read on X
RIZZ App's faceless b-roll texting TikTok video marketing MADNESS.

550,000,000 views across 15+ TikTok accounts.
With an average of 450K views per video.

...all from faceless texting over Minecraft b-roll.

Even I feel bad revealing this: Image
I found 15 RIZZ accounts like this one (I assume there are more): Image
tt@sentimental.texting, tt@normal.texts, tt@convoplug, tt@textjungle, tt@texttension, tt@textbix, tt@textcube, tt@textvox, tt@okaygesture, tt@dailytextingstoriess, tt@textsrampage, tt@wild.textsss, tt@text.hard, tt@dotexts, and tt@convohouse.

They all do videos like that:
Videos are 2 to 5 minutes long.

They use B-roll with text story overlays, either with a caption promoting the RIZZ app or a screenshot/name of the app inserted into the video: Image
They use various B-rolls from different games (not just Minecraft, but mostly Minecraft)...
Check out the stats and engagement on those accounts for yourself. Some are still running full steam as of TODAY: Image
Then I found something else:

This account, tt@textiify, is promoting another app called Astra, and it alone has 150,000,000 views… Image
And then I also found these accounts: tt@textfun and tt@textswildin.

Which together have 126,000,000 views. And they promote another app called Plug AI, using the same strategy: Image
But… the really crazy part is that if you scroll back to the beginning of those Astra and PlugAI accounts, they were originally promoting RIZZ: Image
So I tried digging deeper and found that Astra and PlugAI seem to be made by the same entity (even though they have different apple "developer" names): Image
…so my assumptions are:

1. They’re all made by the same developer (although RIZZ seems to be from a different one), or
2. They’re buying those from some on-demand service (pay-per-video), or
3. Those accounts are run by independent "creators" (hustlers) or
4. ?
Crazy strategy. Similar to this one from Humans Anonymous. & seems like it’s still working today...
I know you tell everyone you’re “FOMO-proof”, but trust me you really don’t want to miss on any these growth strategies & hacks...

So make sure to follow @iamgdsa

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More from @iamgdsa

Apr 23
How to build your first $10K MRR AI wrapper mobile app...

...and become financially independent in 2025:

[the B2C mobile app edition]

Step 1: Pick an AI wrapper idea:

• Don’t overthink. Inspiration is everywhere
• It's best to base yourself on something that’s already making $200k+ MRR
• Study top-grossing categories to see what others pay for
• Copy existing app with a twist

(more in extended thread)

Step 2: Pre-Build Distribution:

• Create 4 TikTok/Reel accounts with those formats:
• 1. Green screen founder format
• 2. Build-in-public founder format
• 3. 2x Faceless re-purposed content with long hooks
• Get a list of 500+ nano/micro influencers in the niche
• Reach out & negotiate bulk deals to lower cost (the more niche the cheaper)
• In case audience is on Twitter also build-in-public there

(more in extended thread)

Step 3: Learn to Code:

• Learn just enough to go live on the AppStore
• Skip uni and bootcamps => watch YouTube / Learn with Chat
• Download Cursor and start to vibe code asap
• Even faster no-code with AI gen tools
• Build and ship 1 app a week/month

Alternative: find a nerd to do it 4 you.

Step 4: Launch the MVP (asap):

• Build in 1 or 2 weeks or less using templates
• Hard paywall / no trial / no bs
• Design virality into your app screens (copy AMO, NGL, …)
• Prompt everything from logo to appstore images

(more on this in extended thread)

Step 5: Scale Distribution to $10K+ MRR:

• Pre-distribution gave you insights on which format and hook works
• Scale 5 to 10 accounts on what got you traction
• Increase micro creator partnership / create relationships
• As soon as you make $; Scale with an army of face ambassadors
• + faceless accounts

(more in extended thread)

Never been easier to make a $10k MRR app with ZERO previous experience.

Could be the most significant arbitrage opportunity in 100+ years:
Step 1: Pick an AI wrapper idea (extended):

• Either use AI to 5x UX of a shitty app making $20K+
• Differentiate with a unique value prop
• Merge app A & B into app C
• Niche down large app and/or
• Spin one of their core feature into its own product
• Clone app to another demographics
Step 2: Pre-Build Distribution (extended):

• Best founder formats are green screen, build-in-public, behind-the-scene, long pov hooks, if X & Y had a baby it'd be my app, ...
• Repurpose. Don't innovate take existing content turn it into faceless carousels
• Mass reach micro/nano influencers; buy a db, scrape, hire a VA, list thousands and thousands of creators that could match your vertical
• If you want the lowest price bulk negotiate; find the rare ones that accept low rates
• Sign multi video deal with cheap creators; they should post once a week
• Repurpose your content. Every video you make you should cross-post / re-edit and re-post
Read 5 tweets
Apr 15
This random girl built an astrology app to $70,000 MRR in 90 days...

...only from organic TikTok marketing.

Another content-to-commerce masterclass:
Starcrossed went live 90 days ago but her founder's journey started 2 years back...

with her first post on tt@nedatheastrologer.

She had no app. She wasn't selling anything... Image
She made videos about astrology.

Talking to camera. Bulk recording. With text hooks like:

"Men's looks based on rising signs"
"Dating a Cancer man"

Clearly, Image
Read 12 tweets
Apr 10
Studley AI is deploying an ambassador army.

Over 100 tiktok accounts.

Already at 98 million views in < 6 months.

Blitz volume scaling + new killer format towards StudyTok domination:
Another study tool web app (flashcards, notes, etc).

They've scaled an ambassador program to 55+ accounts and generated 98,000,000 views so far.

They're using this clever spin on the mainstream AI study tool playbook: Image
Most posts are slideshows (5-7 slides).

Each image shows a creator displaying their phone screen with a percentage grade.

The first one covers the face in shame, bad grades are associated with these hooks: "didn't study," "used ChatGPT," "used Quizlet AI and her notes."

Playing the competitor card and:
Read 13 tweets
Apr 1
POV Camera does $150k mrr.

11 TikTok accounts. 67M views. 3 hooks.

Repeating the exact same format scheme (full AI avatars).

Never seen anything like this:
POV is an app targeted at weddings and parties to take photos together as “disposable cameras.”

67M views over 11 unbranded accounts.
3.9M bookmarks & 1.2M shares. Image
They've tested and optimized hooks. They use only 3 hooks now in the bulk of their videos:

"I'm still shocked about this unconventional wedding idea."
"I went to a wedding that people still talk about 9 months later."
"The entire internet is buzzing about this unconventional wedding."
Read 12 tweets
Mar 25
Nikita Bier backed social app Locket now runs 26 ambassador accounts.

52 videos every day. 4984 videos so far. 298 million views.

Top of the App Store using only 3 viral hooks 🧵

(+ free csv of the hooks at the end) Image
Since my last breakdown of their strategy, Locket has been ramping up their creator network.

26 active creators posting 2 to 3 times a day: Image
They totalled 298M views from those 26 active accounts. 1.5M shares and 2.3M bookmarks.

So, what makes it so effective:
Read 13 tweets
Mar 24
Blake has 55 days left to reach $1M ARR.

Below is a thread of a few bulk formats that could bring some views for his app 🧵

(clock's ticking...)
"Rating study apps so you don’t have to” slideshows. Infinitely bulk-able with Pinterest repurposed images. Image
Staged street interviews in bulk

These can be shot at an extremely low cost with various hooks. Einstein did a good job and could copy quickly.

Get three accounts that will post two to three times a day.
Read 15 tweets

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