They use B-roll with text story overlays, either with a caption promoting the RIZZ app or a screenshot/name of the app inserted into the video:
They use various B-rolls from different games (not just Minecraft, but mostly Minecraft)...
Check out the stats and engagement on those accounts for yourself. Some are still running full steam as of TODAY:
Then I found something else:
This account, tt@textiify, is promoting another app called Astra, and it alone has 150,000,000 views…
And then I also found these accounts: tt@textfun and tt@textswildin.
Which together have 126,000,000 views. And they promote another app called Plug AI, using the same strategy:
But… the really crazy part is that if you scroll back to the beginning of those Astra and PlugAI accounts, they were originally promoting RIZZ:
So I tried digging deeper and found that Astra and PlugAI seem to be made by the same entity (even though they have different apple "developer" names):
…so my assumptions are:
1. They’re all made by the same developer (although RIZZ seems to be from a different one), or 2. They’re buying those from some on-demand service (pay-per-video), or 3. Those accounts are run by independent "creators" (hustlers) or 4. ?
Crazy strategy. Similar to this one from Humans Anonymous. & seems like it’s still working today...
How to build your first $10K MRR AI wrapper mobile app...
...and become financially independent in 2025:
[the B2C mobile app edition]
Step 1: Pick an AI wrapper idea:
• Don’t overthink. Inspiration is everywhere
• It's best to base yourself on something that’s already making $200k+ MRR
• Study top-grossing categories to see what others pay for
• Copy existing app with a twist
(more in extended thread)
Step 2: Pre-Build Distribution:
• Create 4 TikTok/Reel accounts with those formats:
• 1. Green screen founder format
• 2. Build-in-public founder format
• 3. 2x Faceless re-purposed content with long hooks
• Get a list of 500+ nano/micro influencers in the niche
• Reach out & negotiate bulk deals to lower cost (the more niche the cheaper)
• In case audience is on Twitter also build-in-public there
(more in extended thread)
Step 3: Learn to Code:
• Learn just enough to go live on the AppStore
• Skip uni and bootcamps => watch YouTube / Learn with Chat
• Download Cursor and start to vibe code asap
• Even faster no-code with AI gen tools
• Build and ship 1 app a week/month
Alternative: find a nerd to do it 4 you.
Step 4: Launch the MVP (asap):
• Build in 1 or 2 weeks or less using templates
• Hard paywall / no trial / no bs
• Design virality into your app screens (copy AMO, NGL, …)
• Prompt everything from logo to appstore images
(more on this in extended thread)
Step 5: Scale Distribution to $10K+ MRR:
• Pre-distribution gave you insights on which format and hook works
• Scale 5 to 10 accounts on what got you traction
• Increase micro creator partnership / create relationships
• As soon as you make $; Scale with an army of face ambassadors
• + faceless accounts
(more in extended thread)
Never been easier to make a $10k MRR app with ZERO previous experience.
Could be the most significant arbitrage opportunity in 100+ years:
Step 1: Pick an AI wrapper idea (extended):
• Either use AI to 5x UX of a shitty app making $20K+
• Differentiate with a unique value prop
• Merge app A & B into app C
• Niche down large app and/or
• Spin one of their core feature into its own product
• Clone app to another demographics
Step 2: Pre-Build Distribution (extended):
• Best founder formats are green screen, build-in-public, behind-the-scene, long pov hooks, if X & Y had a baby it'd be my app, ...
• Repurpose. Don't innovate take existing content turn it into faceless carousels
• Mass reach micro/nano influencers; buy a db, scrape, hire a VA, list thousands and thousands of creators that could match your vertical
• If you want the lowest price bulk negotiate; find the rare ones that accept low rates
• Sign multi video deal with cheap creators; they should post once a week
• Repurpose your content. Every video you make you should cross-post / re-edit and re-post
They've tested and optimized hooks. They use only 3 hooks now in the bulk of their videos:
"I'm still shocked about this unconventional wedding idea."
"I went to a wedding that people still talk about 9 months later."
"The entire internet is buzzing about this unconventional wedding."