Thread by @craigclemens

Do you want people to pay attention when you have something to say? Or get more views and shares on your posts and videos?

I used to constantly struggle with this. I’d write what I thought was a great blog and no one would read it. Or I’d make a great video & no one would watch

2/ That all changed when I discovered a secret that master storytellers - the ones who win competitions for telling the best story - used to grab the attention of a crowd. I broke it down into 4 parts and now I use it just about everywhere

3/ I’m going to share it with you right now, the same formula I recently shared at Sean Stephenson’s speaker training event. Write it down - you’ll be able to use it in blogs, videos, Instagram posts, speeches, you name it

4/ It’s called, “Impact ARCS”

Here’s the formula (and what ARCS stands for):

Ask a “yes” question. This is a question that pulls the reader into your message by asking them about something they can relate to. You’ll notice I did it at the beginning of this post

5/ R - Reveal you have been there. This is where you share that you also struggled with the topic you are about to share the technique about

6/ C - Call out your discovery. This is where you share the secret or technique you discovered that changed things for you. Again, you’ll see I did that in the opening of this post, along with a “reveal”

7/ S - Send them to do something. In this post, my “send” was for you to write the formula down, and use it. But your “send” can be anything - telling them to comment, or write you with a question, or sign up for your program

8/ That’s the formula. It’s that simple. Here’s another “send”: Try this out right now, while it’s fresh on your mind. And let me know with a comment what you think of it💥