They took something super boring, package water, and made it cooler and environmentally friendly.
People that are hip and concerned with the environment love this shit.
They rebranded boring old things to be cool.
They adjusted the consumers perspective and added a new feature or two.
Don’t invent, rebrand and market things to the right audience.
gumroad.com/l/igincome
If you want to stay broke, ignore it. Your choice.