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Ryan Caldbeck
@ryan_caldbeck
, 10 tweets, 5 min read Read on Twitter
1/ Great article by @PeteFlint on fintech-enabled marketplaces having the potential to upend both traditional offline industries and incumbent marketplaces alike nfx.com/post/fintech-e…
2/ got me thinking about other future states of marketplaces. In the past marketplaces have attempted to capture more & more value by owning more and more of the customer experience. Examples are craigslist → @Airbnb , yelp → @DoorDash , realtor.com → @Opendoor
3/ Plenty of marketplaces have gone on to ‘compete’ with one of the two sides of their marketplace. Think private label - Costco's Kirkland brand competes with one side of the Costco marketplace. We've seen "private label" equivalents pop up w/ digital marketplaces including...
4/ @amazon producing it's own products: vox.com/the-goods/2019…
5/ @netflix producing it's own content: fool.com/investing/2018…
6/ It makes sense. The marketplace has the most robust data on what consumers want and where value exists. More are coming... music, food delivery, real estate.
5/ Hear podcast w/ @benthompson making a strong case that it will be harder for Spotify to launch their own music label than for Netflix to produce content bc music industry is much less fragmented. That said, there seem to be steps in that direction: bloomberg.com/news/articles/…
6/ Caviar has interesting data on which meals perform the best and which have the highest margins. Is there a world where @Square is making their own "private label" meals?
7/ Could @Opendoor go a step farther than current model and actual use the data to develop properties? They have a pretty good look into geographic supply/demand discrepancies.
8/ Regardless- grateful to @peteflint for pushing the thinking forward in this blog.

nfx.com/post/fintech-e…
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More from @ryan_caldbeck see all

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Ryan Caldbeck
@ryan_caldbeck
Getting fired.

1/ I interviewed someone recently and I asked “have you ever gotten fired” (Huge disclosure I have no idea if this is kosher to ask- I went rogue). I was incredibly impressed by her answer and it helped clarify my thinking of getting fired.
2/ We’ve hired people that have gotten fired from companies you may never have heard of and we have rejected people that have been top performers at very well respected companies. (We’ve also clearly done the reverse as well).

We make our own decisions.
3/ Having said that, we try to understand integrity in the interview process in several ways. One thing I like to do is ask about their previous employers – and when something didn’t work out, ask about why.

Read 14 tweets
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Ryan Caldbeck
@ryan_caldbeck
1/ A Google search would have you believe that every big CPG company has a sound venture strategy. But the CEOs and execs of these companies would tell you something different.

Or at least that is what they are telling me….
2/ Everyone is trying to play emerging consumer. I’m also on record saying that I can see the future of Corporate Venture Capital (CVC) given I still own a magic ball from @Target.

In broad strokes, I’ve seen a few approaches. None seem to be working.

3/ Here are the two most typical: (A) the first is a venture/incubator/foundry that is 98.5% marketing and 1.5% action - the word "partnership" is used a lot (B) the second is a true CVC with [$X00M] allocated
Read 25 tweets
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Ryan Caldbeck
@ryan_caldbeck
1/ The concept of a Holding Company in CPG to be the @ProcterGamble for the 21st Century is the worst kept secret idea over the past 24 months.

Kind of a lot of people are trying to build this.
2/ I personally get pitched on it 5x-10x a month. And those are only the emails/calls I respond to. Here is why people are excited about it and the challenges they are discovering to date.

TLDR: I’m bullish on the concept but lots of kinks to be worked out.
3/ The basic idea being kicked around is to acquire (or start) many different consumer brands under one Holding Company. Likely then have some shared “back office” (**murky alert**). Shared marketing/finance/sales as an example.
Read 25 tweets

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James Currier
@JamesCurrier
One of the things we look for in Founders we invest in is a deep understanding of networks & network effects (nfx). In the internet age, this is such an advantage that we made it a core part of our investing thesis. It's why we're called NFX @nfxguild.
Companies with network effects are the most highly valued because they produce increasing returns. But it's not easy to get network effects going. Today I want to share 19 of the top resources for understanding & building networks and defensibility.
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Benjamin Crane 💫
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0/ Thrilled to share I'm joining @LambdaSchool to work on Strategy and Growth alongside @Austen @AKGrenier @tommycollison and the rest of the team. 🚀

After 4 months of hustling, and 2 years of tracking this company, I start Monday.
1/ Here's why I'm excited 😀
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2/ Just getting started 👀

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José Luis Antúnez
@jlantunez
1/ ¿Por qué las grandes tech son tan dominantes y útiles? Hoy, las ventajas de los "NETWORK EFFECTS". Crear el mejor producto no basta. Se trata de crear valor en torno al producto = Plataformas, marketplaces… Lo que no te pueden copiar. Network effects - Efectos de red
2/ La mayoría de los consensos y tecnologías más disruptivas y de más rápido crecimiento están basadas en los “network effects” (efectos de red). Incluso las religiones.
3/ Hace 2.500 años decidimos aceptar trozos redondos metálicos para el pago de bienes naciendo el dinero. Hoy el dinero básicamente es papel y bits. ¿Qué valor tiene el dinero si sólo lo usa una persona? ¿Qué valor tiene un teléfono fijo sin poder conectar con otro? Cero.
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Leigh Dodds
@ldodds
Lets talk about identifiers and why they're an important building block in our data infrastructure... Photo by Adrian Curiel
Identifiers are labels that we assign to things. Roads, cars, products, buildings, companies, diseases, species, books, academic papers, stars, planets, drugs and yes, people.
Identifiers exist everywhere. Every single application, website, service or game you've ever used rely on identifiers. Sometimes they're visible because they are printed on things as bar-codes or serial numbers. But most of the time they're invisible. So we take them for granted.
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Alec Stapp 🌐 🚀
@alecstapp
Do network effects create winner-take-all markets in tech? The answer has huge implications for VC’s, entrepreneurs, and antitrust regulators. I made these “Network Effects Market Maps” (h/t @RyanLeeHagemann for designing) to help organize my thinking. 1/ niskanencenter.org/blog/you-cant-…
First, what is a network effect? Telephones are the best example: the value of having a telephone increases with the number of other people who have telephones. So, in general, a network effect is when the demand for X depends on the number of people already using X. 2/
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Nathaniel Whittemore
@nlw
1/ Will decentralized networks replace centralized firms as the dominant mode of human organization in the years to come? The answer will have a lot to do with network effects, so below is a big list of the best thinking about network effects and crypto. 👇
2/ For context, this list comes from a research process I was a part of for this article by @kjer which argues that owners of centralized networks have an “extraction imperative” that does not exist in decentralized, tokenized networks. medium.com/public-market/…
3/ First, by way of background, I can’t recommend the Network Effects bible by @JamesCurrier @NFXGuild. In particular, it is helpful at identifying and isolating different categories of network effects. nfx.com/post/network-e…
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