1/ Remember that term “Conversational Commerce” coined by @ChrisMessina in 2015 to describe the intersection between messaging apps and commerce? It’s a re-emerging trend.
Here's a thread of examples👇🏾👇🏾#convcomm
medium.com/chris-messina/…
Here's a thread of examples👇🏾👇🏾#convcomm
medium.com/chris-messina/…
2/ I’m sure there were some winners from peak chatbot era a few years ago, but it seemed like an overhyped tech trend where the builders focused on scale & VC dollars too quickly. Anyone else miss @Operator?
medium.com/@Operator/grow…
medium.com/@Operator/grow…
3/ Another company from this era is @DoNotPayLaw . It’s exciting to see them use the chat model as a customer discovery tool for new products
https://twitter.com/jbrowder1/status/1151564016730300417
4/ Beverage startup @drinkdirtylemon is an early consumer brand to incorporate SMS into its core strategy. I texted them yesterday and it took awhile before they tried to sell me
adweek.com/brand-marketin…
adweek.com/brand-marketin…
5/ Cookware startup Great Jones recently launched Potline, a text service for recipes and advice. But enough about brands, what are influencers doing?
techcrunch.com/2019/06/03/gre…
techcrunch.com/2019/06/03/gre…
6/ Sports Instagram media accounts like @ dunk encourage their followers to DM them.
Some Artists & influencers have made it an interactive game, highlighting the most outrageous messages in their IG Story. It encourages their followers to have a more personal relationship.
Some Artists & influencers have made it an interactive game, highlighting the most outrageous messages in their IG Story. It encourages their followers to have a more personal relationship.
7/ “Influencer Whisperer” Joe Casanova claims to help influencers change their bottom funnel to their personal websites through his company called Furlough. I checked out a few of his clients and got OnlyFans vibes
thefrisky.com/is-joe-casanov…
thefrisky.com/is-joe-casanov…
8/ There are VC-backed companies powering SMS like @SuperPhone, which was founded by @RyanLeslie in 2015.
I also noticed @garyvee promote his phone number on Twitter this week, through a service called community.com.
I also noticed @garyvee promote his phone number on Twitter this week, through a service called community.com.
https://twitter.com/garyvee/status/1151100690531606529?s=12
10/ Can’t forget about @trufan_io & @notifyteam
https://twitter.com/jamiepine/status/1136056546922848257
11/ And Instagram rolling out the “Join Group Chat” feature on Stories is incredibly slept on in my opinion. What else am I missing?
theverge.com/2019/7/2/20679…
theverge.com/2019/7/2/20679…
12/ There's so much potential for Instagram DMs. Once they build a robust messenger, it's hard to see myself needing to use another platform (excluding the whole distrusting Facebook thing)
https://twitter.com/MattNavarra/status/1151542893456371713
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