Thread by @acmcclendon

1/ THREAD: There's an entire economy of businesses that revolve around digital influencers, a $5-10B market by 2020. Here are the segments:
mediakix.com/2018/03/influe…

2/ Outsourced influencer merchandise & e-commerce platforms:
- @FanjoyCo, @Represent, @inkedbrands, @BravadoUSA (owned by @UMG), Instaco (mfger behind @jordynwoods fitness brand SECND NTURE)
instaco.com

3/ Influencer Marketplaces & Databases (TONS of these):
- @Influential_Co (raised $36.5M), @Famebit (acquired by Google in 2016), @rewardStyle (raised $15M), @octoly (raised $13.1M), @popularpays (raised $10.9M), @hashtagpaid (raised $9M), @fohrco, @hypeauditor

4/ Influencer Talent Management Companies
- @ADDITIONTalent (@Nadeshot, @ijustine), @Team10official (@LoganPaul, @jakepaul), @_ShineCanada, @Pulseadvertisg, @selectmgmtgroup, @eimgmt (acquired by @unitedtalent )
select.co

5/ Talent Management for Computer-Generated Influencers (CGIs)
- Brud (@lilmiquela)
- The Diigitals (Shudu Gram)
thediigitals.com

6/ Project management tools for talent managers
- @Influential_Co
influential.co/talent-managem…

7/ Major & boutique agencies
- @WME, @Equinox / @soulcycle's agency for fitness influencers, @waterthruskin 's WTS Connect (conscious influencers/sustainable brands), @paradigmagency, CAA, @outloudgroup, @unitedtalent
fastcompany.com/90205344/equin…

7/ Investors & Incubators
- Next 10 Ventures (@bjgrubbs)
- Brandable (@oliver_bogner)
- Some Spider Studios (@ScaryMommy, @thedad)
- @YouTube's $20M Education Fund
- Kombo Ventures
- The Chernin Group

9/ Influencer News & Media
- @KEEMSTAR's @DramaAlert
- @shanedawson's investigative journalism mini-series & conspiracy theories
- @trendallday9

10/ Drama, Movie, & live tv production studios
- @brat : YouTube scripted content with gen z influencers as actors
- NTWRK: HSN for gen z
- ShopShops: Livestreamed retail shopping experiences for Chinese consumers
techcrunch.com/2018/07/18/bra…

11/ Creation Tools
- Jumprope
- @scrlgallery
- @mashlinkio
jumprope.com

12/ Education/Consumer Learning
- @Edfluencers by @DemeanorCo - Master Class for influencers

13/ Gifting Services?
- @BookCameo - personalized messages from your fav influencer/celebrities

14/ Distribution
- @tiktok_us (@MusicAlly) - Soundcloud for influencers
- @AminoApps
martechseries.com/social/influen…

15/ Membership Subscription Platforms
- @Patreon
- @podia

16/ Even collectible toys
- @LAMO (started by @Ninja + crew)

https://twitter.com/ninja/status/1035627551333515265?lang=en

*** @trendallday