- How many install it without a MS account? 5%? Less?
- Lots of #darkpattern 'choices' regarding personal data
- 'Tailored experiences with diagnostic data'
Digital profiling for personalization+ads based on 'diagnostic data' …seriously?
'If you have selected Full, personalization is also based on information about the websites you browse, how you use apps and features' #preselected
So, Win10 tricks users into massive digital profiling based on everything they do? This is not what an operating system should do.
And it gets even better. Ultimately, Microsoft asks users to 'let apps use' their 'advertising ID', which is a unique identifier for each person using a Win10 device.
This identifier is much better suited to link profile data across many different companies than a name.
'App developers' and 'advertising networks' (= all kinds of real-time data brokers) can 'associate personal data they collect about you with your advertising ID' to provide 'more relevant advertising' (=ads based on massive digital profiling) and 'other personalized experiences'.
Now take a look at this video by a major Australian media network that claims to use data from '15 million Microsoft registered users to collect over 6 million behavioral markers …every minute'. Does this even include data from Win10 or MS Office users?
What about Microsoft's recent acquisition of Drawbridge, a company that helps other companies spy on 1 billion consumers and 3 billion devices across everyday life?
"The Microsoft audience graph consists of 120 million Office365 subscribers, 1.5 billion Windows users and 500 million LinkedIn users. LinkedIn professional data is a unique element in the mix. There’s also data from Outlook and Skype users"
"We do not share your personal data with any [third parties] except for …hashed or device identifiers" or "data already visible to any users of the Services".
So, Microsoft may actually share nearly any kind of personal data with others? Totally shady.
When MS acquired LinkedIn in 2016, TC outlined how MS might integrate LinkedIn+data into Office and other products including for CRM/sales, recruitment and 'talent management' purposes; to increase engagement+subscriptions+ 'open the door' for advertising: techcrunch.com/2016/06/13/how…
This new examination commissioned by the Dutch government found that while the April 2019 (enterprise!) version of Office 365 ProPlus doesn't routinely scan Word docs to detect resumes anymore, its transmission of 'diagnostic' data is still concerning: rijksoverheid.nl/binaries/rijks…
There's a whole set of brand new data protection impact assessments of Microsoft enterprise products commissioned by the Dutch government.
The Win10 assessment examines the risks at the 'Security' level of diagnostic data transfer via telemetry, which is not available for many users.
We urgently need similar data protection assessments for standard MS products with Basic/Full telemetry and other settings enabled…
This inspection of 'Office 365 Online and mobile Office apps' for the Dutch government found that 3 "iOS apps (Word, PowerPoint and Excel) secretly send diagnostic data to the US-based marketing company Braze, without any information about the existence …of this data processing"
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I took another look at Snowden docs that mention browser/cookie IDs.
It's breathtaking how the surveillance marketing industry has still managed to claim for many years that unique personal IDs processed in the web browser are somehow 'anonymous', and sometimes still does.
Another 2011 doc indicates that the GCHQ operated a kind of probabilistic ID graph that aims to link cookie/browser IDs, device IDs, email addresses and other 'target detection identifiers' (TDIs) based on communication, timing and geolocation behavior:
Btw. What inspired me to revisit these docs is @ByronTau's book Means of Control, which not only details how US agencies buy commercial data from digital marketing but also provides deep historical context, tracing back to early-2000s debates on Total Information Awareness (TIA).
Die digitale Werbeindustrie verkauft Smartphone-Standortdaten und Bewegungsprofile von Millionen Menschen in Deutschland, darunter Privatpersonen und sensibles Personal.
Große Recherche von und BR, die einen riesigen Datensatz als "Muster" erhalten haben. netzpolitik.org
Sie haben Menschen identifiziert, die Entzugskliniken, Swinger-Clubs oder Bordelle besucht haben, aber auch Personal von Ministerien, Bundeswehr, BND, Polizei.
Fast alle Smartphone-Apps sind heute mit zwielichtigen Datensammeltechnologien "verwanzt".
Völlig unkontrollierte Datenmarktplätze, u.a. die Firma Datarade mit Sitz in Berlin, bieten Standort- und andere Verhaltensdaten über ganze Bevölkerungen aus vielen Ländern zum Verkauf an.
So, Microsoft exploits activity data from Outlook, Teams, Word etc across customers for its own promotional purposes, including on meetings, file usage and the seconds until emails are read.
Microsoft states that the analysis on the seconds until emails were read excludes EU data. Activity data from Outlook, Teams, Word etc, however, seems to include EU data.
What's their legal basis? This is also personal data on employees. And, are business customers fine with it?
Should cloud-based software vendors exploit personal data on users of their services, including private persons and employees of business customers, how they see fit?
I don't think so.
Not even for public-interest research, at least not without academic process and IRB review.
Some more findings from our investigation of LiveRamp's ID graph system (), which maintains identity records about entire populations in many countries, including name, address, email and phone, and aims to link these records with all kinds of digital IDs:crackedlabs.org/en/identity-su…
Identity data might seem boring, but if a company knows all kinds of identifying info about everyone, from home address to email to device IDs, it is in a powerful position to recognize persons and link profile data scattered across many databases, and this is what LiveRamp does.
LiveRamp aims to provide clients with the ability to recognize a person who left some digital trace in one context as the same person who later left some trace elsewhere.
It has built a sophisticated system to do this, no matter how comprehensive it can recognize the person.
As part of our new report on RTB as a security threat and previously unreported, we reveal 'Patternz', a private mass surveillance system that harvests digital advertising data on behalf of 'national security agencies'.
5 billion user profiles, data from 87 adtech firms. Thread:
'Patternz' in the report by @johnnyryan and me published today:
Patternz is operated by a company based in Israel and/or Singapore. I came across it some time ago, received internal docs. Two docs are available online.
Here's how Patternz can be used to track and profile individuals, their location history, home address, interests, information about 'people nearby', 'co-workers' and even 'family members', according to information available online:
, a 'social risk intelligence platform' that provides digital profiles about named individuals regarding financial strain, food insecurity, housing instability etc for healthcare purposes.
"It calculates risk scores for each risk domain for each person", according to the promotional video, and offers "clarity and granularity for the entire US".
Not redlining, though. They color it green.
Making decisions based on these metrics about individuals and groups seems to be highly questionable and irresponsible bs.