1. The product is the viral. The thing you're building has to be shareable. You can't layer virality true on top of a product that isn't viral.
2. Have a huge interest overlap. What % of people are interested in entomology? Few. Not viral. What % like puppies? Lots. Good. Can be viral. Like horoscopes, funny videos, weird news... All things that lots of people are interested in.
3. Grab attention: novelty (as in the news), sex, violence (as in the news, following the famous adage “If it bleeds, it leads”…), mystery, emotions, strong visuals, stories, and talking about the users themselves.
4. Don't give everything away on the viral itself. If you do, people will just consume it and not click through.
5. Give the payoff immediately after the user goes to your product. Give them what they came for. Don’t bury it under 10 minutes of clicks, email sign-ups, and all the other things that your product has to offer. People don’t care.
6. Reach the viral point right away. Push the viral point as close to the beginning of the user experience as possible. Otherwise you will lose most of them before they spread your product.
7. Give good incentives for both the sender and the receiver.
8. The viral must reflect the identity of the users. What you share determines who you are. It reflects what you stand for.
9. Make it easy to send to as many friends as possible
10. Layer viral channels: newsfeed, notifications, emails... The more, the easier it is to spread
11. Understand how the social platforms work into the detail of the APIs, and then exploit that.
Why did 🇮🇱Israel strike 🇮🇷Iran now, and not months or years ago or in the future?
A unique combination of a dozen factors converged to make the moment unique for 🇮🇱Israel: 🧵 1. No Hamas to its southwest 2. No Hezbollah to its north 3. No Assad threat to the northeast
4...
4. No more Syrian army to attack 🇮🇱Israel's planes: As the new forces of HTS took over Syria, Israel bombed all the existing Syrian military. No more fighter jets or surface-to-air missiles to threaten 🇮🇱Israel
5. Ability to fly over Syria to refuel
This is critical, because 🇮🇷Iran is ~600-1000 miles away from 🇮🇱Israel, so 1200-2000 miles round trip
The range of Israel’s stealth F35 is only about 1,350 mi
To operate inside 🇮🇷Iran, 🇮🇱Israel needed refueling over Syria
1. From Feb 2025 to Jun 2025, it increased its amount of enriched uranium by 50% 2. It now had 400kg of highly enriched uranium, enough for 9-10 bombs 3. This is 60% enriched uranium. Fuel only requires 5% enrichment.
4... 🧵
4. It's easy to go from 60% to 90% (weapons grade), it only takes weeks 5. The only country on Earth with such enriched uranium and without a bomb is 🇮🇷Iran 6. The IAEA (nuclear watchdog) found 3 secret nuclear sites
7. When 🇮🇷Iran didn't respond to this accusation, the IAEA censured it 8. 🇮🇷Iran responded to the censoring by saying it would open a 3rd enrichment site in a secret spot
Now that the 🇺🇸US has bombed 3 of 🇮🇷Iran's nuclear sites, where will the war go from here?
It depends on 🇮🇱Israel: 🧵
🇮🇷Iran never wanted the war, and its forces are being decimated. Its ability to send missiles to 🇮🇱Israel is being degraded every day. If it could sign a ceasefire while saving face, it would
Meanwhile, 🇮🇱Israel has kept striking Iran non stop. Its daily airstrikes didn't go down substantially in the first few days. Its ability to keep striking 🇮🇷Iran remains unabated
Can there be an invasion of Iran? Hardly. Two maps explain why, and also why Iran is the way it is today, whether its regime will fall, what other superpowers will do, and in general why Iran is the way it is today
The only truly exposed area is the southwestern corner of Khuzestan, which is a swamp
The biggest superpowers lie to the west, and there the very broad Zagros make it really hard to conquer Iran. The mountain range is tall and wide, making logistics similar to Afghanistan. Very hard.
Iraq learned it the hard way when it tried to attack there in 1980
Listening to the debate, it looks like 🇮🇱Israel & the 🇺🇸US intelligence community disagreed, but that's not really the case!
Both thought Iran was weeks to months away from being able to develop the bomb
So what's the disagreement?
Here are more facts:
• Tehran had just announced a 3rd enrichment site in an undisclosed place
• The International Atomic Energy Agency (IAEA) had recently produced a report censoring Iran for the 1st time in 20y
• It accused Iran of 3 undisclosed nuclear sites
• It claimed Iran had enough enriched uranium for 9-10 nuclear bombs
• All the other countries in the world who have enriched uranium at the same level also have nuclear weapons. Iran is the only country that doesn't have these weapons yet enriches uranium as much
Nuclear is the best source of energy across nearly all the factors that matter. It's the safest, cleanest, densest, most sustainable, geopolitically stable, predictable, dispatchable, and can be cheap.
1. SAFEST
It kills 1000x less than coal
Living close to a nuclear power plant for one year gives you less radiation than eating a banana (graph is logarithmic)
2. CLEANEST
Accounting for all the lifecycle of all energies, it's the one that emits the least CO2