#Sundance is a key event on #Netflix's film calendar. This year between productions and buys they have 11 films in the festival (so far). This relationship has been crucial to Nflix's film plans going back to 2016 at least, though they were already buying docs before. (Thread)
In 2016 Nflix bought 7 films at the festival, though not all ended up being "originals". The most high profile of these at the time was The Fundamentals of Caring, a film that wasn't well received but did begin a longstanding relationship with Paul Rudd.
2017's #Sundance was a watershed moment for #Netflix film. To begin with an original won the Grand Jury prize, this was I Don't Feel at Home in this World Anymore. The film itself is terrible IMO, but few Jury prize winners are actually any good.
As promised, some quantitative breakdowns on Netflix original movies in 2021. Firstly, the guidelines were films over an hour, released in the US as a branded Netflix original, regardless of whether Netflix financed them or not. (1)
In total, Netflix released 257 original movies in 2021, up from last year's 203. In the accompanying image, you can see how this has grown dramatically from the 7 films released in 2015. You can also see that the slate is increasingly international. (2)
The winner this year for runner up to the US for biggest supplier of Netflix original movies is France (20), followed by India (15) and Spain (14). (3)
Catching up a bit on Disney+ news this week, and it was interesting to hear Chapek talking about the importance of local originals. The world's biggest media company is only now learning about proximity theory it seems. (1)
It's worth noting that D+ in many countries is essentially a Hulu/FX/D+ bundle and so I have been pretty happy with the new series like Only Murders and Reservation Dogs, but then I am an American living in Europe. Naive, or jingoistic to think these would grow subs globally. (2)
But the localization efforts are still interesting, and so I wanted to recap the latest for followers, starting with some details on the European series slate. D+ already acquired a Spanish original (Besos en el aire) but this is their first commission. deadline.com/2021/11/disney…
Very big article for anyone interested in Spanish cinema in the streaming era. Let's start with the headline: we finally have the details on Netflix's co-production of the new Almodóvar film. (1)
Second is some very interesting (as always, unverified) data on Spanish cinema circulation on Netflix. About 50% of all accounts globally have "chosen to watch" a Spanish film on the platform. (2)
We've all been watching Netflix so closely that sometimes we forget to reflect on just how bad Amazon Prime Video is as an SVOD service generally and how it mishandles its films in particular. A couple of recent examples, but feel free to point out others. (1)
APV went through a Halloween season in which it had 4 films from arguably the premier horror film producers in the world and yet very little, if anything, was done to promote the second edition of "Welcome to Blumhouse." Not that there was a lot for the first edition either. (2)
APV is also rolling out internationally, releasing its first fully financed French film. With many "hooks" going for it, including a famous star and director, a popular source novel, and timely subject matter, surely it at least deserved poster art better than this.
Some thoughts on the film parts of Ted Sarandos's data "reveal" yesterday. Firstly, here are the charts Netflix released, in case you missed them. (1)
Firstly, there is not much here that will change the canon of the most popular films, with the exception of TKB2, which seems likely to have benefitted from a long running time and the repeat viewing that the franchise seems to get. (2)
It is weird that Sarandos would share these together as one sorta undermines the other, with the accts slide being "our most effective clickbait" and the engagement being "this is what people actually watch." (3)