The 7 Bad Habits Of Highly Inefficient Google Ads Advertisers...
(click thread to read or 👉bit.ly/2PdxUBU)
#googleads #PPC
(click thread to read or 👉bit.ly/2PdxUBU)
#googleads #PPC
1/ Ignoring The Fundamentals
You put in $1, it gives it back to you many times over. If it doesn't, there's a problem. A lot of times, we fail to even get the data, which leads to #2... bit.ly/2PdxUBU
You put in $1, it gives it back to you many times over. If it doesn't, there's a problem. A lot of times, we fail to even get the data, which leads to #2... bit.ly/2PdxUBU
2/ Not Tracking Enough Nor Well Enough
I can’t count the number of times I was handed a Google Ads account in which conversion tracking wasn’t set up at all, or set up incorrectly, making it hard to have clear objectives, leading to #3... bit.ly/2PdxUBU
I can’t count the number of times I was handed a Google Ads account in which conversion tracking wasn’t set up at all, or set up incorrectly, making it hard to have clear objectives, leading to #3... bit.ly/2PdxUBU
3/ Not Having Clear Objectives
How do you define success? With clear goals. How do you define the success of your Google Ads managers or agencies? With clear goals. How do you reach those goals? Part of it from testing... bit.ly/2PdxUBU
How do you define success? With clear goals. How do you define the success of your Google Ads managers or agencies? With clear goals. How do you reach those goals? Part of it from testing... bit.ly/2PdxUBU
4/ Not Testing Enough
The simple mindset of constant and rigorous experimentation is one that sets advertisers apart. It allows us to get the data we need to make the right decisions... bit.ly/2PdxUBU
The simple mindset of constant and rigorous experimentation is one that sets advertisers apart. It allows us to get the data we need to make the right decisions... bit.ly/2PdxUBU
5/ Ignoring Data We Don’t Like
It’s very easy to fall in love with a strategy we’ve uncovered and try to make it work even when the data says it’s not working... bit.ly/2PdxUBU
It’s very easy to fall in love with a strategy we’ve uncovered and try to make it work even when the data says it’s not working... bit.ly/2PdxUBU
6/ Using Anecdotes As Universal Truth
It's also easy to take other peoples anecdotes and believe they work universally. What worked for one business will not necessarily work for another, despite what Google may say... bit.ly/2PdxUBU
It's also easy to take other peoples anecdotes and believe they work universally. What worked for one business will not necessarily work for another, despite what Google may say... bit.ly/2PdxUBU
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