Thread by @SophRossss

Arielle Charnas and her dangerous and bizarre behavior surrounding her COVID-19 diagnosis: A THREAD

Let’s start from the beginning: ~2 weeks ago (3/15) Arielle posted about feeling sick (full disclosure - anyone who follows her knows she’s a hypochondriac) so of course, all of us immediately knew where this was going.

Right away she “called up a doctor friend” to get flu & COVID tests in her car—literally the nurse came outside so Arielle wouldn’t have to walk in—and Arielle filmed it all for IG while plugging the doctor and his office. (Then she went silent for extra drama awaiting results.)

Rightfully, she was dragged for all of this. Arielle was accused of using her connections to get a COVID test and “cut the line” even tho her symptoms were mild and she’s not high-risk. There was major backlash for this across Page 6, Diet Prada, Daily Mail, and more

Also, Arielle’s husband Brandon posted a Volvo #sponsored story on the way to the dr. Arielle unboxed and posted a new Louis Vuitton purse as she was waiting for her COVID-19 results. Let that sink in. (Can’t find screenshots but here’s proof from Diet Prada’s comment section)

On 3/17 she posted this. Arielle says she would be resuming her content as normal (“if it offends anyone or if I’m being insensitive I’m sorry but I’m doing it”) and said she would not address the COVID situation again.

On 3/18, Arielle announced that she tested positive for COVID. She got her results back extremely quickly. It usually takes around 5 days (source: my COVID-positive friend who is actually *miserable* bc of the virus right now)

There wasn’t any further fanfare about COVID. Arielle was back to normal posting as per usual - playing with her kids, hanging around her nanny etc. Not sure why a COVID+ person wouldn’t completely self-isolate. I’m not a mom but it seems like a no brainer?? QUARANTINE YOURSELF.

Arielle says her husband Brandon got sick too. On 3/24 (6 days after being diagnosed with COVID) Arielle posts a series of Tik Toks of herself dancing. She looks healthy with different matching loungewear sets on and ~beach waves~ in each video.

On 3/26, only 8 (EIGHT!!!) days after being diagnosed with COVID (NOT 14), Arielle and her family leave for the Hamptons to “quarantine.” Mind you, Arielle is “COVID positive.” She literally LEFT her palatial manhattan apartment so she could get Hamptons content.

She’s aware of the rumors and posts a video. She “would never lie about having coronavirus, that’s disgusting” & also says it’s not true that she used wealth to get a test she “called up her dr friends on SPEED DIAL” and paid $40 like everyone else! (No pRiViLeGe whatsoever!!!!!)

(The dissonance is wild. To be clear, she’s denying using her privilege to “cut the line” as she talks about the doctor friends she has on speed dial. I’m sure all of us regular folk have doctor friends on speed dial to give us drive-thru appointments for Instagram shoutouts.)

After the video, she immediately takes this opportunity to post an #ootd of her with the caption “fresh air.” People are big mad. Not only is she literally putting peoples lives at risk, but she’s setting a horrible example for her 1.3 mill followers (even if they’re mostly bots)

Even with thousands of angry commenters, she addresses nothing. (I’m sure she’s actually happy to get good organic engagement from this.) Next she posts a picture of herself literally walking down the streets of the Hamptons. With coronavirus.

More angry commenters and no acknowledgement from Arielle. She posts this picture of herself kissing her toddler daughter next. (Remember: this woman is an absolute hypochondriac with both herself and her kids.) At this point, everyone’s just confused. This doesn’t add up.

This is the best part: Arielle does an IG Live and viewers spot her nanny in the background. Arielle quickly moved the camera - it was clearly an accident. So why is her nanny with them if Arielle has fucking CORONAVIRUS?! This makes no sense.

Is she carelessly exposing her nanny to COVID-19? Or is it the alternative that I don’t even want to say?? I’m not sure which is worse.

Apparently Brandon also made a tasteless joke during the Live too. Interesting comment from someone whose family by now has been directly affected by COVID-19.

Arielle has a convenient excuse for why nanny is there. Poor nanny has to work even when she’s contracted a deadly virus from her rich boss. (What are the odds her nanny got a COVID test too?)

Arielle has taken this opportunity to plug and do swipe-ups for loungewear sets. (Also - there’s no full-length mirror there yet. THE HORROR!!)

AC when she gets 10 Qs about loungewear sets: OMG SWIPE UP!!

AC when she gets 4000 Qs about her coronavirus timeline: *silence*

For context: she lives in a NYC doorman building. Arielle says she called her doormen to tell them they (aka COVID PATIENTS) were going to come down in the elevator and walk through the lobby. Apparently the doormen cleared everything out for them so they could leave for Hamps.

I assume the family stopped to get gas. At this point, since Arielle hasn’t self-isolated, it’s safe to assume the entire Charnas family is infected, given her story. They just commuted from Manhattan to Long Island for literally zero reason. The Hamptons have 8 ICU beds.

It’s also important to note that Arielle’s Hamptons house is a rental. This entire infected family is just...contaminating someone’s house right now. Also, Arielle admitted she got WiFi installed yesterday. Exposing a Spectrum worker too, I’m sure.

Many ppl in the comments have been asking her to donate blood as a “recovered” COVID patient. She said she can’t yet but she will when she’s “14 DAYS SYMPTOM-FREE.” If you’re not 14 days symptom-free, why did you leave your apt? You’re still contagious.

Arielle’s family members who have followings on IG have been with Arielle in the past few weeks (prior to her diagnosis) and do not appear to be concerned. Her sister MOVED the day after the diagnosis, and only cared that the MOVERS wore masks so *she* wouldn’t get COVID.

Arielle’s now back to posting (in Chanel ofc!) as if nothing happened. No apology. No acknowledgement of the 1000s of former fans asking for answers. No accountability. Arielle flounced around NY “with COVID” in front of her 1.3 million followers. Disgusting, irresponsible, etc.

Also, I’m sorry if this timeline is convoluted and confusing, there are wayyy too many chaotic, messy and problematic layers to this thing, will keep adding to this!! I felt like I was gonna explode from the gaslighting and privilege and had to get this off my chest tysm!!!

This is a great point. Arielle held her daughter’s birthday party at the Museum of Ice Cream on March 7. (GOD KNOWS WHY WITH THOSE GERM PITS.) Did she alert those workers and every single person in attendance upon her diagnosis 11 days later on March 18?

https://twitter.com/allisonleef/status/1244771892973666304?s=21

This is so perfectly put. Be a Kate Kennedy in a world full of Arielles!

My inbox is full right now with more interesting insights (thank you all!!!) and I’ll respond/share as soon as I have a minute, but in the meantime, please enjoy this lovely interaction today between a former Arielle fan/Cornell student and the one and only Brandon Charnas:

Just an update here that both Arielle and Brandon have turned off their IG comments and deleted all of their Instagram stories from the last 24 hours (many of which included dancing TikToks and Brandon swinging around his toddlers). Arielle also went private today for like 5 mins

THIS. Arielle also visited her 4-year-old daughter’s preschool classroom on March 15, the day before she decided she was too sick with Coronavirus to walk into a clinic.

She deleted that post.

https://twitter.com/sarahfortney7/status/1245422786706903048?s=21

https://twitter.com/sarahefm0/status/1245422786706903048

The behavior just keeps getting more and more deplorable. Once again, this is how Brandon Charnas is responding to former fans.

Someone? Anyone? Take their phones (and platforms) away?? #somethinggaslighters #somethingcancelled

Arielle’s apology is out.

Longer apology on her grid.

A comment asking who installed her WiFi has already been deleted, among others.

In case anyone was wondering, Arielle, Brandon, and the Something Navy IG have all gone radio silent since her apology was posted on 4/2.

There are officially signs of life in her mom’s comments section. Positioning to make a comeback?

(I know everyone already knows this but the apology did not go over well.)

Arielle, SN, and Brandon still haven’t posted, but if anyone’s worried, she seems ok in this video she’s been responding to fans’ DMs with. She “can’t wait to come back on IG soon” and still loves matching loungewear sets.

Arielle Charnas has made her IG return. 🚨 The “comeback campaign” officially begins...🍿

Curious why neither her nor her husband have addressed or apologized for Brandon’s gross messages to fans yet. He apparently has a history of these types of comments, including telling a woman she looks like a pig once

Also, has anyone checked on the man who installed their WiFi?! Is he ok? What about the families of Ruby’s preschool classmates??

Looks like Arielle is already on a comment deleting spree, but here are some so far.

Also, let us not forget that Arielle was at her kids’ grandparents house in the Hamptons on March 13, then back in NYC when she got tested, then went back to the Hamptons in late March.

Her “apology” timeline makes no sense. She also has deleted incriminating posts from her IG.

Arielle Charnas has never taken accountability for anything ever, so if anyone’s waiting for her to address this scandal further, she won’t. She’ll act like it never happened.

And yes this is poor PR but it’s also what happens when you surround yourself w “yes” people

Also, like many commenters are pointing out, it’s unsurprising that she posted w her kids hoping she’d get less hate. It’s a pattern - using them as a shield to skirt responsibility during scandals (which I personally find extremely manipulative and exploitative) 🤷🏻‍♀️

And no, she has not announced any sort of donations (monetary, PLASMA!!!, etc) masks from something navy’s clothing supply, or any sort of charitable action for COVID relief.

That’s not to say it couldn’t be happening behind the scenes, but I’m personally not holding my breath

If this makes you angry also, you CAN and SHOULD donate (and be the anti-Arielle). @offtheirplate is an amazing org that feeds frontline healthcare workers and helps keep our restaurant industry alive right now. Already $3 million+ raised! offtheirplate.org

Anyway back to Arielle’s comments section. ☕️

Update! I truly hope Arielle is doing philanthropic work here and giving back. She’s showed us she has the money for endless Chanel bags, now let’s see her give back to her city/community.

Also, I got DMs from people who live in the same apt building/have a child in Ruby’s classroom/know ppl who came into contact with them in the Hamptons, etc. They found out about Charnas fam COVID from headlines, were NEVER personally alerted and have been freaking out ever since

Back to normal posting and still using her children as shields, I see

At least she stayed put in the Hamptons rental. Credit where it’s due 👍🏼

Still staying very much on-brand in loungewear sets, the new comeback now includes tie-dyeing stuff to give to nurses and sock-to-face-mask tutorials

As many could probably guess, this latest stunt is not going over well

Brandon Charnas is still radio silent other than liking positive comments on Arielle’s new posts, but let’s not forget this important detail that I missed in my first timeline. (I told you it’s chaotic!!!)

When you’re backed into a corner and have to start pretending you care about ppl... in all seriousness this is better than nothing, but it’s all “too little too late” and extremely transparent. (Esp when it’s clear that the SN employees were doing most of the work, not Arielle.)

As others have pointed out, the “SN does charity” post is actually a roundup of mostly the deliveries of other brands/organizations. But at least they’re giving them a spotlight I guess?

Arielle ~woke up wanting to do good with her platform~ so she now wants to spotlight small businesses (this $130 PJ set is sold by a “small biz” on shopbop). Followers are calling her out for her poor track record re small businesses in the past.

Fans aren’t loving the charity angle in the comments section of either account.

Brandon Charnas is still nowhere to be seen but he IS blocking people who are asking him to apologize! (It goes without saying: these are the actions of someone who shows zero remorse and thinks they did nothing wrong btw)

And now it’s business as usual and back to non-disclosed sponcon! Doesn’t look like her commenters will be getting any acknowledgement/apology anytime soon. Bold strategy cotton, let’s see how it plays out

This was a sneaky move to get back into posting partnerships btw. Has always posted ads without disclosing it, and frequently shills Bandier and Necessaire on both SN and her personal account w/o disclosing the fact that she’s an investor/partner with a big stake in the companies

Tea from an actual small business

Lol! Yesterday’s #ootd in a $290 Isabel Marant ~rebellion~ sweatshirt and alleged new Something Navy brand jeans.

And now we’re getting throwback photos with her husband who called women pigs and losers and still hasn’t apologized.

BAFFLING

“Quick, team SN! Who are some existing sponsors and trendy NYC restaurants we can plug under the guise of ‘helping small businesses’?!”

Cami NYC is, in fact, an existing brand partner of Arielle’s (and has been worn by the likes of Kylie Jenner and Meghan Markle, so it’s not exactly a business in dire need of press)

Same goes for Primary Clothing. It seems like Something Navy is making money from clicks/partnerships and masquerading it as an act of kindness and goodwill 🤔

Thread continues here:

https://twitter.com/SophRossss/status/1259303276660559873?s=20

Following up w proof that Cami has been a past partner of Arielle’s via their blog. She’s posted IGS Cami try-on hauls with #ad before but ofc I didn’t think to screenshot at the time so plz share if you happen to have receipts!

(Ty @sea_of_shoes for holding me accountable 😉)