Thread by @gkbalogs

A short story

June 2013, I called my wife and business partner @bimsofresh and told her we would have to close our fledgling and failing business after sinking about N15 million over a period of 3 years with no returns.

Thread 👇

It did not help that around March of 2013 there was a road closure on Wempco Road due to construction which paralyzed our business, so by June 2013, things were looking dire with no future. We were practically stalled, low sales, no growth, no profit, rising cost and no way out.

After some careful deliberations, we took a step back to
1. Evaluate our Strategic Narrative
2. Dig into our data & make sense of it: customer demography, sales, buying patterns etc.
3. Explore opportunities within our value chain.
4. Learn from our existing customers: FEEDBACK

We quickly found out what was working, what was not working around our product, customers, processes, people, location, business model.

And so we completely reimagined the business and flipped the crisis, 7 years after we moved from that 30sqm corner shop in Ogba, with 2 staffs to over 150 staffs and 10 outlets.

I dare say it’s been an interesting roller coaster ride with a lot of learnings and experience along the way and that’s why we’ve teamed up to bring this FREE webinar to help someone in that position today.

REGISTER NOW: FREE
bit.ly/crisisflipside2