I worked 2 years in sales at Cocacola (NBC) and every day was war, in fact you would think we were a new company trying to break into the market.
The rigour in the Cocacola sales team is second to none.
The whole region would be in dissaray.
1. Availability
2. Visibility
3. Right conditions - A cold coke is a sold coke.
Your primary duty as a sales person was not only to sell coke, but to make sure other products don't sell.
It was WAR