Everyone is not your customer.
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To know your ideal customer, you need to create a customer avatar.
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The key to creating a customer avatar is to start with the product or service you want to sell.
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To know your ideal customer, you need to create a customer avatar.
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The key to creating a customer avatar is to start with the product or service you want to sell.
Think about 1 person that will be interested in that product or service, his or her age, gender, marital status, occupation, goals, aspirations, pain points etc.
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In addition to the above, here are some questions to guide you in creating a customer avatar;
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In addition to the above, here are some questions to guide you in creating a customer avatar;
What are their interests?
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What do they need to succeed?
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What are their challenge? (This helps you create content that speaks to their pain point or challenges)
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What questions are they asking about your industry?
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What do they need to succeed?
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What are their challenge? (This helps you create content that speaks to their pain point or challenges)
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What questions are they asking about your industry?
How do they consume their content? (Video or text?)
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Where do they spend time online I.e what pages do they follow on social media?
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What social media channel are they on?
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Etc
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Where do they spend time online I.e what pages do they follow on social media?
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What social media channel are they on?
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Etc
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When you have answers to the above, you will have a clear understanding of who you should be targeting.
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