Speaking of security: You're not going to be able to pay for hey.com without setting up two-factor authentication. We'll let you kick the tires on a trial without, but when you commit, you commit securely. Email remains the skeleton key for your online life.
There's friction there! Lots of people still haven't gotten familiar with a password manager, let alone two-factor authentication. But that's the work we're interested in: Leveling up your habits and practices.
Instead of always chasing the erasure of friction, it's worth thinking about how friction can help people slow down when they actually need to slow down! Security is a great reason to slow down. Saving a click but losing an account is no bueno.
While on the topic of security, it's just as important to spell out what you do not do or cannot handle! HEY is not going to be end-to-end encrypted, because it's an email service designed to communicate with others where you don't control the client. No pretense of e2e here!
